Planet Fitness, Inc.
PLNT · Price history
Price at last available close
$52.63
+$12.13 (+29.95%) 1M
2026-10-28
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Company & revenue
About Planet Fitness, Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia.
How they make money
Planet Fitness operates through three primary business lines: licensing and selling franchises under the Planet Fitness trade name, owning and operating corporate fitness centers, and selling fitness-related equipment to franchisee-owned clubs. The company generates predictable, recurring revenue primarily through royalties, monthly membership dues, and annual fees collected from both corporate-owned and franchised locations.
Products & services
The company provides fitness center services under the Planet Fitness brand, characterized by a high-value, low-price model. It also sells specialized fitness equipment to its network of franchisees.
Brands & revenue mix
The primary brand under which the company licenses franchises and operates fitness centers.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
Customer concentration
The company does not disclose significant customer concentration as its revenue is derived from a large, fragmented base of individual gym members and independent franchisees.
Suppliers, materials & equipment
- Fitness equipment manufacturers — The company sources fitness-related equipment for sale to franchisee-owned clubs; specific supplier names are unnamed.Source
Business relationships & partnerships
- Franchisee base — The company views its franchisees as strategic partners in expanding the Planet Fitness club base and brand, with substantially all new clubs in 2025 opened by existing franchisees.Source
Strengths
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
47
Weak
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
53
Fair
Financial Strength
43
Business Quality / Moat
76
Management
40
Growth Quality
39
Risk / Durability
68
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
76
Fair
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
72/100
Building Historical Record
Model Score 72/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as relatively attractive.
The model outlook is currently positive.
- •Valuation scores attractively
- •Recent buyback activity is present
- •Elevated debt risk
- •M&A headline · Sep 18, 2026
- •Revenue fundamentals are weak
- •Debt / balance-sheet profile needs attention
- •Asset quality is a weaker factor
Company-specific research
Questions worth answering for PLNT
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can PLNT maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •Is PLNT's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •Is PLNT's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •Is PLNT's valuation discount tied to a temporary concern or to a longer-term business risk?
Essential Investment Snapshot
Wall Street Score
47
Opportunity Score
76
Market Cap
$3.99B
P/E Ratio
16.2
EPS
$2.95
52-Week High
$114.26
52-Week Low
$37.03
Beta
1.04
Intrinsic Value
$97.22
Analyst Target
$65.00
Shares Outstanding
83.7M
Total Revenue
$1.41B
Total Debt
$2.96B
Dividend
No current dividend
Liquidation Value / Share
$-7.34
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Building upward momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for PLNT
Detected from reported data — verify before acting.Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Elevated debt risk
Negative shareholder equity • Total debt is at least one year of revenue • Cash covers less than 20% of total debt
M&A headline · Sep 18, 2026
Insider Buy: Planet Fitness Director Acquires Shares Valued at Nearly $120,000 — This is a provider-linked headline, not an independently confirmed event. Check the article and company filings for the subject, proposed/completed status, and subsequent updates.
The Motley FoolCommunity Sentiment
0 active · 0 total callsNo personal call yet on PLNT.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Predictable and recurring revenue streams with high cash flow conversion.
- +Strong franchisee reinvestment in the brand.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Debt risk (elevated): Negative shareholder equity.
- −Total debt is at least one year of revenue.
- −Cash covers less than 20% of total debt.
- −Dependence on the ability of franchisees to successfully operate clubs and pay royalties.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
3 historical score records availablePrevious Score
49
Oct 1, 2026
Change
-1.3
points
Current Score
47
Oct 12, 2026
Category Changes
PLNT decreased 1.3 points because Capital declined by 8 points, Valuation declined by 4.4 points.
Negative Contributors
- − Capital declined by 8 points
- − Valuation declined by 4.4 points
Projected Score
Projected Score
48
Projected Change
+0.8 points
Preliminary comparable-period financial changes suggest improvement of approximately 0.8 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
UndervaluedCurrent Price
$52.63
Model Intrinsic Value
$97.22
Difference
−$44.59
-45.9% vs IV
Margin of Safety
45.9%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $1.41B | $1.32B | $1.18B | $1.07B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $700.3M | $230.3M | $566.6M | $513.7M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $708.8M | $1.09B | $615.0M | $557.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $136.4M | $137.6M | $170.7M | $124.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $276.8M | $699.2M | $290.8M | $284.7M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $613.6M | $570.2M | $507.1M | $443.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $432.0M | $394.7M | $324.2M | $272.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $122.2M | $108.2M | $100.0M | $86.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $331.9M | $306.1M | $242.7M | $205.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $92.8M | $85.9M | $68.4M | $58.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | $237.9M | $219.1M | $172.0M | $138.3M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $2.95 | $2.62 | $2.01 | $1.63 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 77.03M | 83.52M | 85.62M | 84.90M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 77.15M | 83.73M | 85.83M | 85.18M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$365.2M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.87
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+14.2%
Cash Change
-11.2%
Margin Change
+1.3 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
What Weakened
- Cash position declined
- Debt increased
Potential Score Impact
Positive indicators included revenue growth, EPS growth, net income margin. Pressure indicators included cash levels, debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 7.1%. EPS increased 26.1%. Cash declined 11.2%. Total debt increased 14.2%. Net income margin improved by 1.3 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
47
Smart Money
47
Number of Gurus
2
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Log in to view dividend history.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
3 historical recordsHistorical Score Chart
3 of 3 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
LeisureNews
Can Planet Fitness Get Its Growth Back in Shape?
Why Planet Fitness (PLNT) is a Top Value Stock for the Long-Term
Planet Fitness COO Dumps 23% of His Direct Equity Stake After the Stock Crashed
Planet Fitness: Membership Shrinkage Is Not As Scary As It Sounds - Buy
Rumor Mill · PLNT
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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