Apple Inc. (AAPL) Stock Score, Valuation & Financial Research

Apple Inc. is in the Technology sector and Consumer Electronics industry. It is reviewed using Wall Street Score's company-strength, valuation, growth and financial-health framework. The current Wall Street Score is 39/100.

Quick answer for AAPL

Apple Inc. currently has a Wall Street Score of 39/100. The stored market price is USD 344.63. Its financial score is 44/100. Its valuation score is 10/100. The latest WSS change is -0.1 points. These figures are a research snapshot, not a buy or sell recommendation.

What Apple Inc. does

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.

Company business and revenue

Research reporting period: 2025-09-27. A research update is not a new financial filing.

How the company makes money

Apple earns revenue from devices and services. iPhone is its largest revenue category; services include the App Store, cloud services and advertising. Device sales and recurring services expose the business to different demand and margin drivers.

Products and services

  • iPhone
  • Mac computers
  • iPad
  • Wearables, home products and accessories
  • Services

Annual revenue by business

  • iPhone: USD 209,586,000,000 · 50.36% calculated revenue share (period 2025-09-27) Source
  • Services: USD 109,158,000,000 · 26.23% calculated revenue share (period 2025-09-27) Source
  • Wearables, Home and Accessories: USD 35,686,000,000 · 8.58% calculated revenue share (period 2025-09-27) Source
  • Mac: USD 33,708,000,000 · 8.10% calculated revenue share (period 2025-09-27) Source
  • iPad: USD 28,023,000,000 · 6.73% calculated revenue share (period 2025-09-27) Source

Revenue share is not a unit-sales or best-seller ranking. Categories may overlap; do not add rows from different breakdowns.

Customer types

Consumers; Small and midsized businesses; Education; Enterprise; Government.

Competitors and product-market comparisons

  • Samsung — Galaxy smartphones (product-market comparison) Source
  • Google — Pixel smartphones (product-market comparison) Source
  • Microsoft — Windows computing ecosystem (product-market comparison) Source

Sources: Apple FY2025 Form 10-K · Samsung smartphone products · Google Pixel products · Microsoft FY2025 annual report

Company research refreshed 2026-10-02. This is saved research, not a live check of company relationships. Check the reporting period and source disclosures. Financial figures and scores follow their separate update schedules.

AAPL financial snapshot

Statement amounts: USD. Quote amounts: USD. No exchange-rate conversion is performed in this snapshot. Market-capitalization currency is not supplied by this projection.

Wall Street Score:
39/100
Stored price:
USD 344.63
Market capitalization:
5.03T (currency not supplied)
Revenue:
USD 466.82B
Net income:
USD 128.93B
Free cash flow:
USD 98.77B
Cash:
USD 39.54B
Total debt:
USD 84.31B
EPS:
USD 8.76
P/E ratio:
39.3x
Financial score:
44/100
Valuation score:
10/100
Revenue score:
30/100

What stands out

  • Reported year-over-year revenue growth is +12.2%.
  • Free cash flow is USD 98.77B, positive for the stored period.
  • The balance sheet shows USD 39.54B of cash versus USD 84.31B of total debt, with debt exceeding cash on these two reported measures.
  • The latest Wall Street Score change is -0.1 points: AAPL decreased 0.1 points because some fundamentals weakened.

Company-specific financial comparisons

The following are calculated from saved company data, not forecasts or statements about future performance. Differences in reporting dates or units can make a ratio misleading; verify the original filings.

  • Free cash flow is 21.2% of stored revenue. This is a simple cross-field ratio, not a verified same-period cash conversion margin; confirm reporting periods before comparison.
  • Net income equals 27.6% of stored revenue. This is an indicative ratio only; accounting periods and units should be verified in filings.
  • Debt exceeds cash by USD 44.76B using the stored balance-sheet values. This does not include other obligations or restricted cash.

Questions worth answering for AAPL

Use these questions to check the stored figures against the latest company filings. They identify issues to investigate; they are not findings about management's plans or future results.

  • Can AAPL maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
  • Is AAPL's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
  • Is AAPL's debt load manageable relative to cash generation, interest costs and upcoming maturities?
  • What future growth or profitability would be needed to justify AAPL's current valuation?

What the numbers mean

Its current valuation score is 10/100, which Wall Street Score classifies as weak within the model's valuation framework.

The financial score is 44/100. This is a starting point for reviewing liquidity, leverage and cash-flow strength rather than a stand-alone recommendation.

A strong company and an attractive stock price are not always the same thing. Revenue, earnings, free cash flow, debt, management quality, competitive advantage and valuation should be considered together. Wall Street Score organizes these inputs into a consistent research framework so investors can identify what deserves deeper review.

Data freshness: Financial data last refreshed 2026-10-01.

Research-input completeness: 100% of the scoring inputs required for this public page are currently available.

How to research AAPL

Start by understanding how the company makes money. Then compare revenue and earnings trends, cash generation, debt, liquidity and valuation. Review the company's latest filings and earnings reports before acting on any score or model estimate.

Learn how to analyze a stock · Read the Wall Street Score methodology · Browse other stocks

Data may change as company filings and market prices update. Educational research only; not a buy or sell recommendation.