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Primary reporting period: 2026-06-30 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
MasterCraft Boat Holdings, Inc., a company founded in 1968 and based in Vonore, Tennessee, operates as a designer, manufacturer, and marketer of recreational powerboats. Previously known as MCBC Holdings, Inc., the company adopted its current name in November 2018. Its operations are divided into three main segments: The MasterCraft segment delivers high-performance sport boats and luxury day boats under its MasterCraft and Aviara brands.
How they make money
MasterCraft Boat Holdings, Inc. designs, manufactures, and markets recreational powerboats through a network of independent dealers. The company generates revenue primarily through the wholesale sale of boats, engines, and related parts and accessories to these dealers, who then sell to retail consumers.
Products & services
The company produces recreational powerboats, including performance sport boats, luxury day boats, and pontoon boats, marketed under several brands.
Brands & revenue mix
MasterCraft
Flagship performance sport boat brand.
Separate brand revenue is not available in this research.Source
Aviara
Luxury day boat brand.
Separate brand revenue is not available in this research.Source
Crest
Pontoon boat brand.
Separate brand revenue is not available in this research.Source
NauticStar
Saltwater boat brand.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
The company sells its products through a network of independent dealers and does not report significant customer concentration in its 2026 annual report.
Suppliers, materials & equipment
Marine engines and propulsion systems — The company relies on third-party suppliers for marine engines and related propulsion components; specific supplier names are unnamed.Source
Competitors
Malibu Boats, Inc. — Competes in the performance sport boat and recreational boat market.Source
Correct Craft, Inc. — Competes in the performance sport boat market.Source
Strengths
Strong brand recognition in the performance sport boat segmentSource
Risks
Dependence on discretionary consumer spending and economic conditionsSource
Supply chain disruptions and reliance on key component suppliersSource
These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.
Quarterly EPS turned negative at -0.35 versus 0.34 a year earlier.
Separate recurring operating losses from noncash or one-time charges, and check cash flow rather than interpreting negative EPS as a cash-outflow amount.
Quarterly net income turned from a profit to a loss versus the same quarter last year.
Identify the causes in the interim report and distinguish operating cash use from accounting charges. Prior profitability is not a guarantee of recovery.
Diluted weighted-average shares increased 22.2% year over year.
Compare per-share results with total earnings and inspect the equity footnote. A change in weighted-average shares does not by itself establish the cause, the number of shares issued today, or the economic effect of a split.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
35
Poor
PoorElite
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
53
Fair
Financial Strength
75
Business Quality / Moat
33
Management
44
Growth Quality
45
Risk / Durability
64
Weak Company · Expensive Stock
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
39
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
46/100
Building Historical Record
Model Score 46/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
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WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
What we like
•Balance-sheet / debt profile scores strongly
•Asset quality scores strongly
•Insider activity signal is favorable
•Recent buyback activity is present
What to watch
•Valuation is a weaker part of the current profile
•Revenue fundamentals are weak
Company-specific research
Questions worth answering for MCFT
Research inputs 100% complete
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
•Can MCFT maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
•Is MCFT's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
•How is MCFT likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
•What specifically needs to improve for MCFT to reach sustainable profitability?
•What future growth or profitability would be needed to justify MCFT's current valuation?
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
Volatility = How violently is it moving?
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for MCFT
Detected from reported data — verify before acting.
Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)
No personal call yet on MCFT.
Potential upside factors
+Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
+Strong brand recognition in the performance sport boat segment.
+Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
−Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Auto - Recreational Vehicles industry.
−Dependence on discretionary consumer spending and economic conditions.
−Supply chain disruptions and reliance on key component suppliers.
−Diluted weighted-average shares increased 22.2% year over year.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
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Scores
Click any score for full breakdown
Wall Street Score
Weak35/ 100
Weak (0–50)Fair (51–71)Strong (72+)
Debt
Elite
100
Debt Cost—
Debt Reduction YoY—
Debt / Equity0.00x
Tap for breakdown →
Revenue
Poor
7
Revenue YoY0.0%
Revenue CAGR-2.4%
Net Margin-0.5%
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Asset
Elite
92
Asset Growth YoY92.5%
Liquidation/Share$22.22
Net Assets/MCap1.05x
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Capital
Poor
18
Earnings Yield-0.3%
Buyback Yield2.7%
Debt Cost—
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Management
Weak
44
ROIC1.9%
ROE-0.4%
ROA-0.3%
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Moat
Poor
33
EPS Growth—
FCF/Share Growth-15.5%
Rev/Share Growth0.2%
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Valuation
Poor
0
Intrinsic Value—
Value Reference—
MOS—
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Buffett
Fair
52
Revenue7
Moat33
Valuation0
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MOS
Poor
0
MOS %—
Value Reference—
Deep Discount Reference—
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Financial
Poor
26
Interest Coverage42.5x
ROIC1.9%
FCF Yield4.7%
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Master
Poor
25
Financial26
Valuation0
Debt100
Tap for breakdown →
Resilience
Fair
63
Survival Years0.8 yrs
Current Ratio1.56x
FCF Margin6.4%
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Score Changes
3 historical score records available
Previous Score
35
Oct 1, 2026
Change
Unchanged
Current Score
35
Oct 5, 2026
Category Changes
Revenue0
Debt0
Assets0
Capital0
Management0
Moat0
Valuation0
Buffett0
MCFT score was unchanged.
Projected Score
Projected Score
29
Projected Change
-6.0 points
Preliminary comparable-period financial changes suggest decline of approximately 6.0 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailable
Current Price
$20.14
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Value Reference: —
Deep Discount Reference: —
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Monetary values in USD. Share counts in raw units.
Income StatementBalance SheetCash Flow
AnnualQuarterlyTTM + Annual
All rows
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
Line Item
TTM
2026
2025
2024
2023
2022
2021
2020
2019
2018
2017
Revenue
$348.9M
$348.9M
$284.2M
$366.6M
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····
····
····
····
····
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Cost of Revenue
$270.0M
$269.1M
$227.3M
$299.5M
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····
····
····
····
····
····
Gross Profit
$78.9M
$79.8M
$56.9M
$67.1M
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····
····
····
····
····
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Research & Development
$7.1M
$0.00
$0.00
$8.6M
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····
····
····
····
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SG&A Expenses
$66.2M
$66.2M
$43.8M
$47.8M
····
····
····
····
····
····
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Operating Expenses
$69.8M
$70.8M
$45.6M
$59.5M
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····
····
····
····
····
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EBITDA
$24.8M
$22.8M
$24.3M
$24.6M
····
····
····
····
····
····
····
Operating Income
$9.0M
$9.1M
$11.2M
$7.6M
····
····
····
····
····
····
····
Interest Expense
$77K
-$215K
$1.2M
$3.3M
····
····
····
····
····
····
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Income Before Tax
$1.3M
$1.3M
$13.5M
$10.1M
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····
····
····
····
····
····
Income Tax Expense
$2.9M
$2.9M
$2.8M
$1.4M
····
····
····
····
····
····
····
Net Income
-$1.7M
-$1.7M
$7.0M
$7.8M
····
····
····
····
····
····
····
Basic EPS
$-0.02
$-0.10
$0.43
$0.46
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Basic Shares
20.21M
17.16M
16.45M
16.93M
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····
····
····
····
····
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Diluted Shares
20.21M
17.16M
16.54M
17.04M
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····
····
····
····
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Upgrade to Premium for up to 10 annual periods, where available.
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
Cash position grew
What Weakened
Margins contracted
Potential Score Impact
Positive indicators included revenue growth, cash levels. Pressure indicators included EPS growth, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 63.4%. EPS declined 202.9%. Cash increased 51.6%. Net income margin declined by 12.6 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
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Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.
Dividend HistoryShare
Dividend History
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Predictions & Historical PerformanceShare
Conservative Projected Values
3 Years
$———.——
Premium
5 Years
$———.——
Premium
10 Years
$———.——
Premium
Conservative Projection Rate
——%
Premium
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
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