Criteo S.A.
CRTO · Price history
Price at last available close
$14.83
−$0.62 (-4.04%) 1M
2026-10-29
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Company & revenue
About Criteo S.A.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through personalized ads that appear on retailer websites and across the open internet.
How they make money
Criteo operates a commerce media platform that connects advertisers with publishers. The company generates revenue primarily by charging advertisers for performance-based advertising campaigns, where fees are often tied to measurable outcomes such as clicks or conversions, while also facilitating retail media monetization for retailers.
Products & services
Criteo provides a suite of advertising technology tools including Commerce Max for retail media demand-side management, Commerce Growth for customer acquisition and retention, and AI-driven solutions leveraging the Criteo Shopper Graph for product-level measurement and ad-spend optimization.
Brands & revenue mix
No separate brand or brand-level revenue disclosure was confirmed in the reviewed sources. This does not mean the company has no brands.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Customer concentration
The company disclosed that during 2025, a large US retailer, which is a customer primarily in the Performance Media segment, experienced financial difficulty.
Suppliers, materials & equipment
- Cloud Infrastructure Providers — The company relies on third-party cloud computing services to host its platform and process large volumes of real-time commerce data.Source
Strengths
- Proprietary commerce data and AI-driven shopper intent analysisSource
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
55
Fair
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
68
Fair
Financial Strength
56
Business Quality / Moat
85
Management
99
Growth Quality
16
Risk / Durability
82
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
45
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
53/100
Building Historical Record
Model Score 53/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is mixed across its combined quality, valuation and risk inputs. Review the category scores to identify what is helping or hurting the result.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently moderate.
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for CRTO
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving CRTO's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •Is CRTO's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •How is CRTO likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
Essential Investment Snapshot
Wall Street Score
55
Opportunity Score
45
Market Cap
$726.1M
P/E Ratio
7.5
EPS
$2.02
52-Week High
$25.29
52-Week Low
$15.15
Beta
0.27
Intrinsic Value
$17.17
Analyst Target
$22.25
Shares Outstanding
53.1M
Total Revenue
$1.86B
Total Debt
$148.2M
Dividend
No current dividend
Liquidation Value / Share
$21.92
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Weakening momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for CRTO
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on CRTO.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Proprietary commerce data and AI-driven shopper intent analysis.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Advertising Agencies industry.
- −Dependence on third-party data and evolving privacy regulations.
- −Financial instability of key customers.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
6 historical score records availablePrevious Score
51
Sep 17, 2026
Change
+4.3
points
Current Score
55
Oct 1, 2026
Category Changes
CRTO increased 4.3 points because Valuation improved by 19.5 points, Buffett improved by 2.3 points.
Positive Contributors
- + Valuation improved by 19.5 points
- + Buffett improved by 2.3 points
Projected Score
Projected Score
51
Projected Change
-4.4 points
Preliminary comparable-period financial changes suggest decline of approximately 4.4 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
UndervaluedCurrent Price
$14.82
Model Intrinsic Value
$17.17
Difference
−$2.35
-13.7% vs IV
Margin of Safety
13.7%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $1.86B | $1.94B | $1.93B | $1.95B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $864.6M | $895.5M | $950.3M | $1.09B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $998.8M | $1.05B | $983.0M | $863.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $284.6M | $283.3M | $279.3M | $242.3M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $512.7M | $561.0M | $552.2M | $543.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $849.3M | $846.6M | $831.6M | $785.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $250.4M | $333.5M | $245.8M | $154.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $149.5M | $202.7M | $151.4M | $77.2M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $2.7M | $1.7M | $3.4M | $2.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $152.0M | $203.5M | $154.5M | $74.7M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $45.3M | $54.2M | $39.8M | $20.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | $104.4M | $144.6M | $111.6M | $53.3M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $2.02 | $2.73 | $2.04 | $0.95 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 49.66M | 52.23M | 54.82M | 56.17M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 50.55M | 53.11M | 58.61M | 60.23M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$428.0M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.22
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+13.2%
Cash Change
+22.6%
Margin Change
-1.8 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Cash position grew
What Weakened
- Margins contracted
- Debt increased
Potential Score Impact
Positive indicators included cash levels. Pressure indicators included revenue growth, EPS growth, debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 11.3%. EPS declined 43.6%. Cash increased 22.6%. Total debt increased 13.2%. Net income margin declined by 1.8 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
6 historical recordsHistorical Score Chart
3 of 6 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Advertising AgenciesNews
Criteo (NASDAQ:CRTO) Shares Gap Up – Here’s Why
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INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Criteo S.A. - CRTO
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Criteo S.A. - CRTO
Rumor Mill · CRTO
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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