Cricut, Inc.
CRCT · Price history
Price at last available close
$6.07
−$0.34 (-5.30%) 1M
2026-10-28
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Company & revenue
About Cricut, Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker.
How they make money
Cricut operates a vertically integrated platform that generates revenue through the sale of connected machines, associated materials, and accessories, alongside a recurring subscription model for its Cricut Access software service. The company utilizes a direct-to-consumer online channel and brick-and-mortar retail partnerships to distribute its products to a global community of DIY users.
Products & services
Connected cutting machines (Cricut Joy, Explore, Maker, and Venture families), design software, digital subscriptions (Cricut Access), and a variety of crafting materials and accessories.
Brands & revenue mix
The primary brand under which the company markets its connected machines, software, and crafting materials.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Geographic revenue
Customer concentration
The company does not disclose specific customer names but reports that 31% of revenue was generated through brick-and-mortar sales and 69% through online channels for the fiscal year ended December 31, 2025.
Suppliers, materials & equipment
- Contract Manufacturers — Third-party contract manufacturers located primarily in Malaysia, China, Thailand, and South Korea; specific company names are unnamed.Source
- Third-party logistics partners — Logistics providers responsible for deliveries to retail partners, distributors, and online sales channels; specific company names are unnamed.Source
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
43
Weak
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
69
Fair
Financial Strength
89
Business Quality / Moat
43
Management
100
Growth Quality
13
Risk / Durability
96
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
26
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
29/100
Building Historical Record
Model Score 29/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Asset quality is a weaker factor
Company-specific research
Questions worth answering for CRCT
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving CRCT's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •Is CRCT's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •How is CRCT likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
- •What future growth or profitability would be needed to justify CRCT's current valuation?
Essential Investment Snapshot
Wall Street Score
43
Opportunity Score
26
Market Cap
$1.27B
P/E Ratio
15.1
EPS
$0.42
52-Week High
$6.50
52-Week Low
$3.73
Beta
0.14
Intrinsic Value
$3.60
Analyst Target
$4.10
Shares Outstanding
217.3M
Total Revenue
$689.8M
Total Debt
$10.4M
Dividend Yield (TTM)
3.29%
Liquidation Value / Share
$1.69
Dividend / Share (TTM)
$0.20
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for CRCT
Detected from reported data — verify before acting.Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on CRCT.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Vertically integrated platform.
- +Engaged and loyal user community.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Computer Hardware industry.
- −Reliance on third-party contract manufacturers.
- −Supply chain and logistics disruptions.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
6 historical score records availablePrevious Score
44
Sep 17, 2026
Change
-1.5
points
Current Score
43
Oct 1, 2026
Category Changes
CRCT decreased 1.5 points because Capital declined by 9 points, Valuation declined by 4.4 points.
Negative Contributors
- − Capital declined by 9 points
- − Valuation declined by 4.4 points
Projected Score
Projected Score
48
Projected Change
+5.6 points
Preliminary comparable-period financial changes suggest improvement of approximately 5.6 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
OvervaluedCurrent Price
$6.07
Model Intrinsic Value
$3.60
Difference
+$2.47
+68.8% vs IV
Margin of Safety
-68.8%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | $689.8M | $708.8M | $712.5M | $765.1M | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $290.1M | $318.3M | $359.8M | $421.9M | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $399.6M | $390.4M | $352.8M | $343.3M | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $67.6M | $66.5M | $60.4M | $65.0M | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $225.2M | $227.9M | $216.3M | $208.3M | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $292.8M | $294.4M | $276.7M | $273.3M | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $138.6M | $132.9M | $118.2M | $110.1M | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $106.9M | $96.0M | $76.1M | $70.0M | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $567K | $567K | $326K | $323K | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $116.8M | $107.9M | $88.9M | $79.8M | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $29.2M | $31.2M | $26.0M | $26.1M | ···· | ···· | ···· | ···· | ···· |
| Net Income | $87.7M | $76.7M | $62.8M | $53.6M | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $0.42 | $0.36 | $0.29 | $0.25 | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 210M | 215M | 215M | 217M | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 211M | 217M | 216M | 220M | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$156.3M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.19
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
-22.5%
Cash Change
-10.4%
Margin Change
+10.8 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
- Debt reduced
What Weakened
- Cash position declined
Potential Score Impact
Positive indicators included EPS growth, debt levels, net income margin. Pressure indicators included revenue growth, cash levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 9.2%. EPS increased 72.7%. Cash declined 10.4%. Total debt declined 22.5%. Net income margin improved by 10.8 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Log in to view dividend history.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
6 historical recordsHistorical Score Chart
3 of 6 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
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Rumor Mill · CRCT
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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