WPP plc
WPP · Price history
Price at last available close
$27.06
+$1.80 (+7.13%) 1M
2026-10-29
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Company & revenue
About WPP plc
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
WPP plc operates as a global creative transformation enterprise, delivering a comprehensive suite of services that include communications strategies, customer experience enhancement, commerce solutions, and advanced technology applications. Its extensive geographical presence spans North America, the United Kingdom, Western Continental Europe, the Asia Pacific region, Latin America, Africa, the Middle East, and Central and Eastern Europe. The organization structures its operations into three main divisions: Global Integrated Agencies, Public Relations, and Specialist Agencies.
How they make money
WPP plc operates as a global creative transformation company that provides advertising, media, and marketing services. The company generates revenue primarily through fees for professional services, including creative strategy, media planning and buying, public relations, and data-driven marketing solutions, often structured through long-term client contracts and performance-based incentives.
Products & services
WPP provides integrated marketing services including creative advertising, media investment management, public relations, customer experience design, commerce, and technology-enabled data platforms.
Brands & revenue mix
Creative agency within WPP Creative.
Separate brand revenue is not available in this research.Source
Creative agency within WPP Creative.
Separate brand revenue is not available in this research.Source
Creative agency within WPP Creative.
Separate brand revenue is not available in this research.Source
Creative agency within WPP Creative.
Separate brand revenue is not available in this research.Source
Creative agency within WPP Creative.
Separate brand revenue is not available in this research.Source
Creative agency within WPP Creative.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer types
- Global and local commercial, industrial, and retail enterprisesSource
Customer concentration
No quantified customer-concentration disclosure is available in the current saved research.
Suppliers, materials & equipment
- Technology and Data Platform Providers — Various third-party technology and data platform providers that support WPP's media and enterprise solutions.Source
Business relationships & partnerships
- InfoSum — WPP acquired 100% of the ordinary share capital of Cognitive Logic Inc. (InfoSum), a data collaboration platform, in April 2025.Source
Strengths
Sources
Financial risk observations and what to check
These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.
Quarterly EPS fell 90.5% versus the same quarter last year.
Review net income and weighted-average shares together. Per-share earnings can change because of operating performance, nonrecurring items or the share denominator.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
30
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
30
Poor
Financial Strength
52
Business Quality / Moat
12
Management
21
Growth Quality
24
Risk / Durability
32
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
16
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
23/100
Building Historical Record
Model Score 23/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Recent buyback activity is present
- •Debt service risk
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for WPP
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can WPP maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •Is WPP's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •Is WPP's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What future growth or profitability would be needed to justify WPP's current valuation?
- •What does the current fundamental change risk warning mean for the reliability or interpretation of WPP's score?
Essential Investment Snapshot
Wall Street Score
30
Opportunity Score
16
Market Cap
$5.84B
P/E Ratio
31.1
EPS
$0.86
52-Week High
$27.89
52-Week Low
$14.81
Beta
0.74
Intrinsic Value
$7.27
Shares Outstanding
215.2M
Total Revenue
$36.75B
Total Debt
$9.55B
Reported Dividend Yield
7.94%
Liquidation Value / Share
$17.22
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Building upward momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for WPP
Detected from reported data — verify before acting.Dividend history reported
The provider reports a dividend yield. Confirm the latest declaration before treating it as a current payment.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Debt service risk
Interest coverage is low (~1.1x). Earnings may be strained to cover interest expense.
Community Sentiment
0 active · 0 total callsNo personal call yet on WPP.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Global scale and integrated service offering.
- +Proprietary AI-driven marketing platform (WPP Open).
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Advertising Agencies industry.
- −Economic volatility and client budget reductions.
- −Rapid technological change and AI disruption.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
3 historical score records availablePrevious Score
30
Oct 1, 2026
Change
-0.7
points
Current Score
30
Oct 26, 2026
Category Changes
WPP decreased 0.7 points because Valuation declined by 5.9 points.
Negative Contributors
- − Valuation declined by 5.9 points
Projected Score
Projected Score
24
Projected Change
-5.8 points
Preliminary comparable-period financial changes suggest decline of approximately 5.8 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
OvervaluedCurrent Price
$27.04
Model Intrinsic Value
$7.27
Difference
+$19.76
+271.6% vs IV
Margin of Safety
-271.6%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $36.75B | $18.12B | $19.71B | $19.85B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $30.91B | $15.25B | $16.44B | $16.48B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $5.84B | $2.87B | $3.28B | $3.37B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $3.43B | $2.36B | $1.52B | $2.67B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $3.42B | $2.36B | $1.51B | $2.66B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $3.27B | $1.11B | $2.54B | $2.55B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $2.43B | $510.8M | $1.77B | $710.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $981.9M | $470.7M | $557.6M | $520.2M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $1.24B | $175.2M | $1.38B | $463.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $912.7M | $405.2M | $537.6M | $199.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | $188.7M | -$287.5M | $724.8M | $147.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $0.86 | $-1.34 | $3.34 | $0.67 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 215M | 215M | 215M | 219M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 220M | 215M | 219M | 219M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$8.59B
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.12
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+5.7%
Cash Change
+63.4%
Margin Change
-0.4 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Cash position grew
What Weakened
- Margins contracted
- Debt increased
Potential Score Impact
Positive indicators included cash levels. Pressure indicators included revenue growth, EPS growth, debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 3.6%. EPS declined 55.0%. Cash increased 63.4%. Total debt increased 5.7%. Net income margin declined by 0.4 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
A dividend is reported, but detailed payment history is temporarily unavailable or awaiting refresh.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
3 historical recordsHistorical Score Chart
3 of 3 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Advertising AgenciesNews
No news available for WPP.
Rumor Mill · WPP
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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