Taboola.com Ltd.
TBLA · Price history
Price at last available close
$3.48
+$0.07 (+2.05%) 1M
2026-10-28
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Company & revenue
About Taboola.com Ltd.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Taboola. com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.
How they make money
Taboola operates a B2B performance advertising platform that matches ads to users across digital publisher properties. The company generates revenue primarily through traffic acquisition costs paid to publishers for ad placements, while advertisers pay Taboola for performance-driven campaigns, with the company retaining the difference as its net revenue.
Products & services
Taboola provides a performance advertising platform, the Realize advertising platform, and Taboola Newsroom, which offers readership data and insights to publishers.
Brands & revenue mix
Core brand for the performance advertising platform.
Separate brand revenue is not available in this research.Source
Product brand for editorial insights and content strategy.
Separate brand revenue is not available in this research.Source
Performance advertising platform brand.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
Period ended 2025-12-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer concentration
The company relies on agreements with digital properties and advertisers; loss of these relationships or renewal on less favorable terms could impact revenue.
Suppliers, materials & equipment
- Cloud and Data Center Infrastructure Providers — The company utilizes approximately 14,000 servers and multiple global data centers to process data and serve recommendations.Source
Strengths
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
68
Fair
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
56
Fair
Financial Strength
70
Business Quality / Moat
36
Management
90
Growth Quality
26
Risk / Durability
37
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
73
Fair
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
70/100
Building Historical Record
Model Score 70/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is mixed across its combined quality, valuation and risk inputs. Review the category scores to identify what is helping or hurting the result.
At today’s price, the WSS valuation framework currently reads as relatively attractive.
The model outlook is currently positive.
- •Balance-sheet / debt profile scores strongly
- •Valuation scores attractively
- •Recent buyback activity is present
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for TBLA
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can TBLA maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •Is TBLA's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •How is TBLA likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
- •Is TBLA's valuation discount tied to a temporary concern or to a longer-term business risk?
Essential Investment Snapshot
Wall Street Score
68
Opportunity Score
73
Market Cap
$940.1M
P/E Ratio
8.5
EPS
$0.41
52-Week High
$5.71
52-Week Low
$2.83
Beta
1.50
Intrinsic Value
$12.53
Analyst Target
$5.50
Shares Outstanding
318.7M
Total Revenue
$1.96B
Total Debt
$85.4M
Dividend
No current dividend
Liquidation Value / Share
$2.94
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Weakening momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for TBLA
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on TBLA.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Extensive first-party data and AI capabilities.
- +Large network of approximately 14,000 digital property partners.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Internet Content & Information industry.
- −Dependence on digital property partners and advertisers for revenue.
- −Fluctuations in traffic acquisition costs.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
3 historical score records availablePrevious Score
69
Oct 1, 2026
Change
-0.6
points
Current Score
68
Oct 22, 2026
Category Changes
TBLA decreased 0.6 points because some fundamentals weakened.
Projected Score
Projected Score
65
Projected Change
-2.8 points
Preliminary comparable-period financial changes suggest decline of approximately 2.8 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Review model assumptionsThis model estimate is more than three times the share price.
This is a formula-based estimate, not a verified fair value or price target. Check the earnings and growth assumptions.
Stored EPS: $0.41 · Growth assumption: 15.0% · Earnings multiplier: 38.5×.
Current Price
$3.48
Model Intrinsic Value
$12.53
Difference
−$9.05
-72.2% vs IV
Margin of Safety
72.2%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Large reported revenue change: +187.7%
Revenue changed sharply from 2024 to 2025. This can reflect a real business change, acquisition, divestiture, discontinued operations, restatement, or reporting-basis change. Compare the underlying filing before treating it as normal growth or decline.
TTM may combine quarters from before and after the event, so its trend can also be distorted.
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | $1.96B | $1.91B | $664.7M | $1.44B | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $1.39B | $1.34B | $130.4M | $1.01B | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $575.3M | $569.5M | $534.2M | $425.6M | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $152.6M | $148.0M | $142.4M | $136.3M | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $381.1M | $377.4M | $365.9M | $353.0M | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $524.7M | $525.5M | $508.3M | $489.3M | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $208.0M | $137.3M | $124.0M | $32.8M | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $50.7M | $44.1M | $25.9M | -$63.7M | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $4.0M | $4.7M | $9.1M | $12.8M | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $122.4M | $32.8M | $13.9M | -$76.5M | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $3.6M | -$9.5M | $17.7M | $5.5M | ···· | ···· | ···· | ···· | ···· |
| Net Income | $118.8M | $42.3M | -$3.8M | -$82.0M | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $0.41 | $0.14 | $-0.01 | $-0.24 | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 278M | 312M | 343M | 346M | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 291M | 319M | 343M | 346M | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$476.8M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.01
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
-51.3%
Cash Change
+15.5%
Margin Change
+1.8 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
- Cash position grew
- Debt reduced
Potential Score Impact
Positive indicators included revenue growth, cash levels, debt levels, net income margin. Pressure indicators included EPS growth. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 2.4%. EPS declined 206.5%. Cash increased 15.5%. Total debt declined 51.3%. Net income margin improved by 1.8 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
3 historical recordsHistorical Score Chart
3 of 3 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Internet Content & InformationNews
Taboola Brings DeeperDive Answer Engine to Motorola Smartphones
Taboola Heading Into Q3: A Cheap Stock With Upside Potential
INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Taboola.com Ltd. of Class Action Lawsuit and Upcoming Deadlines – TBLA
TBLA DEADLINE TODAY: ROSEN, A LEADING NATIONAL FIRM, Encourages Taboola.com Ltd. Investors to Secure Counsel Before Important October 20 Deadline in Securities Class Action - TBLA
Rumor Mill · TBLA
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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