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Sonos, Inc.

SONONASDAQ
Wall Street Score · overall investment26/100
$16.69USD$-0.77 (-4.41%)
Company website www.sonos.com
Headquarters301 Coromar Drive, Santa Barbara, CA, 93117, US
Financial statement currencyUSD · no FX conversion applied
Technology · Consumer Electronics
Price updated todayFinancials updated Oct 22, 2026

SONO · Price history

Price at last available close

$16.50

−$1.39 (-7.77%) 1M

2026-10-30

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Company & revenue

About Sonos, Inc.

Primary reporting period: 2025-09-27 · Research updated Oct 12, 2026. A research update is not a new financial filing.

Who they are

Globally, Sonos, Inc., along with its affiliates, focuses on the creation, production, and distribution of advanced multi-room sound systems. Its portfolio encompasses wireless loudspeakers, home cinema setups, various system components, and associated peripherals. Customers can acquire these products through a broad array of channels: approximately 10,000 third-party retailers, which often include bespoke home audio integrators; numerous online merchants; and directly from the company's official website, sonos.

How they make money

Sonos generates revenue primarily through the design, development, and sale of premium audio products, including wireless speakers, home theater speakers, and headphones. The company also earns revenue from partner products, accessories, licensing, advertising, and subscription services like Sonos Radio HD and Sonos Pro, with sales distributed through physical retailers, online channels, and its direct-to-consumer website.

Products & services

Wireless multi-room audio systems, home theater speakers, portable speakers, headphones, and associated software platform and subscription services.

Brands & revenue mix

Sonos

The primary brand under which the company markets its wireless audio systems and components.

Separate brand revenue is not available in this research.Source

Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.

Product / operating segments

Sonos SpeakersUSD 1.12B77.7%

Period ended 2025-09-27Source

Sonos System ProductsUSD 249.24M17.3%

Period ended 2025-09-27Source

Partner Products And Other RevenueUSD 72.23M5.0%

Period ended 2025-09-27Source

Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.

Geographic revenue

No reconciled geographic revenue breakdown was confirmed for the current research period.

Customer types

Customer concentration

The company does not disclose specific customer concentration figures in its fiscal 2025 annual report.

Suppliers, materials & equipment

  • Contract Manufacturers — The company relies on third-party contract manufacturers to assemble its products.Source

Strengths

  • Proprietary software platform and multi-room wireless audio technologySource
  • Strong brand recognition and large installed base of registered householdsSource

Risks

  • Dependence on a limited number of contract manufacturersSource
  • Intense competition in the consumer electronics and audio marketSource

Wall Street Score

Overall investment score · Quality, value, risk and opportunity

26

Poor

PoorElite

View category scores →

Company Quality

How good is the actual business—regardless of today’s stock price?

36

Poor

Financial Strength

61

Business Quality / Moat

21

Management

40

Growth Quality

24

Risk / Durability

10

Weak Company · Expensive Stock

Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.

Opportunity

Opportunity Score · How does the current price compare with estimated value?

33

Avoid

Based on current valuation, company quality, recent trends, and available market signals.

View score details →

Model Outlook

12-month model · What does the model think happens next?

37/100

Building Historical Record

Model Score 37/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.

Probability unavailable — the model has not produced a calibrated probability yet.

Click for full breakdown →

WSS View

The quick read

The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.

At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.

The model outlook is currently cautious.

What we like
  • •Balance-sheet / debt profile scores strongly
  • •Recent buyback activity is present
What to watch
  • •Debt service risk
  • •Valuation is a weaker part of the current profile
  • •Revenue fundamentals are weak
  • •Asset quality is a weaker factor

Company-specific research

Questions worth answering for SONO

Research inputs 100% complete

These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.

  • •Can SONO maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
  • •Is SONO's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
  • •How is SONO likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
  • •What specifically needs to improve for SONO to reach sustainable profitability?
  • •What future growth or profitability would be needed to justify SONO's current valuation?
Debt service risk
Business analysis: 18 days ago · Fresh

Essential Investment Snapshot

Wall Street Score

26

0–100 · Poor

Opportunity Score

33

0–100 · Poor

Market Cap

$1.97B

P/E Ratio

-56.4

EPS

$-0.31

52-Week High

$19.82

52-Week Low

$12.44

Beta

1.88

Analyst Target

$18.00

Shares Outstanding

120.8M

Total Revenue

$1.49B

Total Debt

$50.2M

Dividend

No current dividend

View dividend history

Liquidation Value / Share

$3.34

Estimated net asset value per share

Momentum & Volatility Signals

Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.

0–100 market signals
Momentum
38/ 100
-19 pts / 5d

Weakening momentum

5D -5.9% · 20D -6.8% · RSI 39 · Price vs 20D avg -5.3%
Volatility
23/ 100
+6 pts / 5d

Low movement

20D realized vol 32.6% · 60D 41.6% · Acceleration 0.78x
Momentum = Where is it going?

A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.

Volatility = How violently is it moving?

A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.

Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.

Notices for SONO

Detected from reported data — verify before acting.

Historical repurchase activity

Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.

Debt service risk

Interest coverage is low (~-108.5x). Earnings may be strained to cover interest expense.

Community Sentiment

0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)

No personal call yet on SONO.

Potential upside factors

  • +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
  • +Proprietary software platform and multi-room wireless audio technology.
  • +Strong brand recognition and large installed base of registered households.
  • +Positive free cash flow may provide capacity to invest in growth.

Potential downside factors

  • −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Consumer Electronics industry.
  • −Dependence on a limited number of contract manufacturers.
  • −Intense competition in the consumer electronics and audio market.

These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.

Create a free account to make a call.

Scores

Click any score for full breakdown
Wall Street Score
Weak26/ 100
Weak (0–50)Fair (51–71)Strong (72+)

Poor

26

Tap for breakdown →

Strong

88

Debt Cost0.8%
Debt Reduction YoY7.0%
Debt / Equity0.17x

Tap for breakdown →

Poor

11

Revenue YoY3.3%
Revenue CAGR-6.6%
Net Margin-2.5%

Tap for breakdown →

Poor

28

Asset Growth YoY-10.2%
Liquidation/Share$3.34
Net Assets/MCap0.40x

Tap for breakdown →

Poor

33

Earnings Yield-1.8%
Buyback Yield6.7%
Debt Cost0.8%

Tap for breakdown →

Weak

40

ROIC-20.4%
ROE-9.4%
ROA-4.3%

Tap for breakdown →

Poor

21

EPS Growth—
FCF/Share Growth-11.6%
Rev/Share Growth-0.3%

Tap for breakdown →

Poor

0

Intrinsic Value—
Value Reference—
MOS—

Tap for breakdown →

Poor

37

Revenue11
Moat21
Valuation0

Tap for breakdown →

Poor

0

MOS %—
Value Reference—
Deep Discount Reference—

Tap for breakdown →

Poor

28

Interest Coverage-108.5x
ROIC-20.4%
FCF Yield5.2%

Tap for breakdown →

Poor

19

Financial28
Valuation0
Debt88

Tap for breakdown →

Poor

38

Survival Years0.4 yrs
Current Ratio1.43x
FCF Margin7.5%

Tap for breakdown →

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Score Changes

3 historical score records available

Previous Score

26

Oct 1, 2026

Change

Unchanged

Current Score

26

Oct 22, 2026

Category Changes

Revenue+0.2
Debt0
Assets+0.2
Capital0
Management0
Moat0
Valuation0
Buffett+0.1

SONO score was unchanged.

Projected Score

Projected Score

31

Projected Change

+4.4 points

Preliminary comparable-period financial changes suggest improvement of approximately 4.4 points. This is a projected estimate, not the official WallStreetScore.

Price vs. Value

Valuation unavailable

Current Price

$16.69

Model Intrinsic Value

—

Difference

—

Margin of Safety

—

Value Reference: —
Deep Discount Reference: —

Intrinsic value is not currently available for this stock, so valuation can't be calculated.

Financial Charts

Revenue

20152016201720182019202020212022202320242025$0$450M$900M$1.4B$1.8B

Additional Metrics

Operating Cash Flow

201520172019202120232025-$85M$0$85M$170M$255M

Total Debt

201620172019202120232025$0$25M$50M$75M$100M

Total Assets

201620172019202120232025$0$300M$600M$900M$1.2B

Net Margin %

No data
Monetary values in USD. Share counts in raw units.

Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.

Line ItemTTM2025202420232022202120202019201820172016
Revenue$1.49B$1.44B$1.52B$1.66B····························
Cost of Revenue$797.1M$812.7M$828.7M$938.8M····························
Gross Profit$693.2M$630.5M$689.4M$716.5M····························
Research & Development$253.7M$280.0M$304.6M$301.0M····························
SG&A Expenses$363.9M$378.1M$426.8M$426.9M····························
Operating Expenses$627.2M$681.0M$737.4M$737.0M····························
EBITDA$116.8M$12.3M$25.7M$54.1M····························
Operating Income$66.0M-$50.5M-$48.0M-$20.5M····························
Interest Expense$459K$465K$441K$733K····························
Income Before Tax-$34.3M-$50.5M-$27.2M$4.4M····························
Income Tax Expense$3.5M$10.6M$11.0M$14.7M····························
Net Income-$37.9M-$61.1M-$38.1M-$10.3M····························
Basic EPS$-0.31$-0.51$-0.31$-0.08····························
Basic Shares119M121M123M128M····························
Diluted Shares121M121M123M128M····························
Upgrade to Premium for up to 10 annual periods, where available.
Upgrade to Premium

Earnings Summary

Estimated earnings date:Nov 10, 2026
Estimated EPS: -$0.18Estimated revenue: $340.3M
Jun 27, 2026Q3FY2026

Revenue

$375.3M

Estimate unavailable.

Revenue Beat/Miss

Not available (no estimate stored)

EPS

-$0.51

Estimate unavailable.

EPS Beat/Miss

Not available (no estimate stored)

Debt Change

-19.3%

Cash Change

+2.8%

Margin Change

-16.3 pp

Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.

Financial Changes Since Prior Period

What Improved

  • Cash position grew
  • Debt reduced

What Weakened

  • Margins contracted

Potential Score Impact

Positive indicators included revenue growth, EPS growth, cash levels, debt levels. Pressure indicators included net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.

Stored Earnings Analysis

Revenue increased 8.8%. EPS increased 1714.9%. Cash increased 2.8%. Total debt declined 19.3%. Net income margin declined by 16.3 percentage points.

Earnings-Call Transcript

Earnings-call transcript analysis is not currently available.

These results may influence future scores when the next evaluation is completed.

Upgrade to Premium to unlock all earnings history.View plans
Earnings data: 125 days ago · Stale

Insider Activity

Guru / Smart Money

Guru Score

Smart Money

Number of Gurus

Total Guru Value

Avg Portfolio Weight

Largest Holder

Largest Holder %

New Positions

Increased Positions

Reduced Positions

Exited Positions

Net Guru Sentiment

Loading data...

Short Interest

Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.

Dividend History

Dividend data is not available yet. Missing data does not mean this company pays no dividend.

Conservative Projected Values

3 Years

$———.——

Premium

5 Years

$———.——

Premium

10 Years

$———.——

Premium

Conservative Projection Rate

——%

Premium

Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.

Conservative Projected Values

Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.

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Historical Outperformance Record

Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.

Start 7-Day Free Trial

Historical Trends

3 historical records
Jul 24, 26Oct 1, 26Oct 22, 260255075100

Historical Score Chart

3 of 3 records shown

Wall Street Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Debt Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Revenue Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Asset Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Capital Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Management Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Moat Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Valuation Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Buffett Score

Jul 24, 26Oct 1, 26Oct 22, 260255075100

Intrinsic Value

No data

Value Reference

No data

Margin of Safety %

No data

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News

Rumor Mill · SONO

Corporate developments & opportunities

Explore market →

No reviewed developments match this filter.

The reliability percentage measures the strength of the supporting evidence—not the probability that the event will occur or that the stock will rise. Rumor Mill is separate from the WSS score.

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