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Price updated todayFinancials updated Oct 22, 2026
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SONO · Price history
Price at last available close
$16.50
−$1.39 (-7.77%) 1M
2026-10-30
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Primary reporting period: 2025-09-27 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Globally, Sonos, Inc., along with its affiliates, focuses on the creation, production, and distribution of advanced multi-room sound systems. Its portfolio encompasses wireless loudspeakers, home cinema setups, various system components, and associated peripherals. Customers can acquire these products through a broad array of channels: approximately 10,000 third-party retailers, which often include bespoke home audio integrators; numerous online merchants; and directly from the company's official website, sonos.
How they make money
Sonos generates revenue primarily through the design, development, and sale of premium audio products, including wireless speakers, home theater speakers, and headphones. The company also earns revenue from partner products, accessories, licensing, advertising, and subscription services like Sonos Radio HD and Sonos Pro, with sales distributed through physical retailers, online channels, and its direct-to-consumer website.
Products & services
Wireless multi-room audio systems, home theater speakers, portable speakers, headphones, and associated software platform and subscription services.
Brands & revenue mix
Sonos
The primary brand under which the company markets its wireless audio systems and components.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Overall investment score · Quality, value, risk and opportunity
26
Poor
PoorElite
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
36
Poor
Financial Strength
61
Business Quality / Moat
21
Management
40
Growth Quality
24
Risk / Durability
10
Weak Company · Expensive Stock
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
33
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
37/100
Building Historical Record
Model Score 37/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
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WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
What we like
•Balance-sheet / debt profile scores strongly
•Recent buyback activity is present
What to watch
•Debt service risk
•Valuation is a weaker part of the current profile
•Revenue fundamentals are weak
•Asset quality is a weaker factor
Company-specific research
Questions worth answering for SONO
Research inputs 100% complete
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
•Can SONO maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
•Is SONO's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
•How is SONO likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
•What specifically needs to improve for SONO to reach sustainable profitability?
•What future growth or profitability would be needed to justify SONO's current valuation?
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
Volatility = How violently is it moving?
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for SONO
Detected from reported data — verify before acting.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Debt service risk
Interest coverage is low (~-108.5x). Earnings may be strained to cover interest expense.
Community Sentiment
0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)
No personal call yet on SONO.
Potential upside factors
+Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
+Proprietary software platform and multi-room wireless audio technology.
+Strong brand recognition and large installed base of registered households.
+Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
−Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Consumer Electronics industry.
−Dependence on a limited number of contract manufacturers.
−Intense competition in the consumer electronics and audio market.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdown
Wall Street Score
Weak26/ 100
Weak (0–50)Fair (51–71)Strong (72+)
Debt
Strong
88
Debt Cost0.8%
Debt Reduction YoY7.0%
Debt / Equity0.17x
Tap for breakdown →
Revenue
Poor
11
Revenue YoY3.3%
Revenue CAGR-6.6%
Net Margin-2.5%
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Asset
Poor
28
Asset Growth YoY-10.2%
Liquidation/Share$3.34
Net Assets/MCap0.40x
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Capital
Poor
33
Earnings Yield-1.8%
Buyback Yield6.7%
Debt Cost0.8%
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Management
Weak
40
ROIC-20.4%
ROE-9.4%
ROA-4.3%
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Moat
Poor
21
EPS Growth—
FCF/Share Growth-11.6%
Rev/Share Growth-0.3%
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Valuation
Poor
0
Intrinsic Value—
Value Reference—
MOS—
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Buffett
Poor
37
Revenue11
Moat21
Valuation0
Tap for breakdown →
MOS
Poor
0
MOS %—
Value Reference—
Deep Discount Reference—
Tap for breakdown →
Financial
Poor
28
Interest Coverage-108.5x
ROIC-20.4%
FCF Yield5.2%
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Master
Poor
19
Financial28
Valuation0
Debt88
Tap for breakdown →
Resilience
Poor
38
Survival Years0.4 yrs
Current Ratio1.43x
FCF Margin7.5%
Tap for breakdown →
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Score Changes
3 historical score records available
Previous Score
26
Oct 1, 2026
Change
Unchanged
Current Score
26
Oct 22, 2026
Category Changes
Revenue+0.2
Debt0
Assets+0.2
Capital0
Management0
Moat0
Valuation0
Buffett+0.1
SONO score was unchanged.
Projected Score
Projected Score
31
Projected Change
+4.4 points
Preliminary comparable-period financial changes suggest improvement of approximately 4.4 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailable
Current Price
$16.69
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Value Reference: —
Deep Discount Reference: —
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Monetary values in USD. Share counts in raw units.
Income StatementBalance SheetCash Flow
AnnualQuarterlyTTM + Annual
All rows
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
Line Item
TTM
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
Revenue
$1.49B
$1.44B
$1.52B
$1.66B
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Cost of Revenue
$797.1M
$812.7M
$828.7M
$938.8M
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····
····
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Gross Profit
$693.2M
$630.5M
$689.4M
$716.5M
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Research & Development
$253.7M
$280.0M
$304.6M
$301.0M
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····
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SG&A Expenses
$363.9M
$378.1M
$426.8M
$426.9M
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Operating Expenses
$627.2M
$681.0M
$737.4M
$737.0M
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EBITDA
$116.8M
$12.3M
$25.7M
$54.1M
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Operating Income
$66.0M
-$50.5M
-$48.0M
-$20.5M
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Interest Expense
$459K
$465K
$441K
$733K
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Income Before Tax
-$34.3M
-$50.5M
-$27.2M
$4.4M
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Income Tax Expense
$3.5M
$10.6M
$11.0M
$14.7M
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Net Income
-$37.9M
-$61.1M
-$38.1M
-$10.3M
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Basic EPS
$-0.31
$-0.51
$-0.31
$-0.08
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Basic Shares
119M
121M
123M
128M
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Diluted Shares
121M
121M
123M
128M
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Upgrade to Premium for up to 10 annual periods, where available.
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
Cash position grew
Debt reduced
What Weakened
Margins contracted
Potential Score Impact
Positive indicators included revenue growth, EPS growth, cash levels, debt levels. Pressure indicators included net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 8.8%. EPS increased 1714.9%. Cash increased 2.8%. Total debt declined 19.3%. Net income margin declined by 16.3 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Upgrade to Premium to unlock all earnings history.View plans
Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.
Dividend HistoryShare
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Predictions & Historical PerformanceShare
Conservative Projected Values
3 Years
$———.——
Premium
5 Years
$———.——
Premium
10 Years
$———.——
Premium
Conservative Projection Rate
——%
Premium
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
The reliability percentage measures the strength of the supporting evidence—not the probability that the event will occur or that the stock will rise. Rumor Mill is separate from the WSS score.
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