Apple Inc.
AAPL · Price history
Price at last available close
$347.10
+$8.70 (+2.57%) 1M
2026-10-27
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Company & revenue
About Apple Inc.
Primary reporting period: 2025-09-27 · Research updated Oct 2, 2026. A research update is not a new financial filing.
Who they are
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers.
How they make money
Apple earns revenue from devices and services. iPhone is its largest revenue category; services include the App Store, cloud services and advertising. Device sales and recurring services expose the business to different demand and margin drivers.
Products & services
iPhone; Mac computers; iPad; Wearables, home products and accessories; Services
Brands & revenue mix
No separate brand or brand-level revenue disclosure was confirmed in the reviewed sources. This does not mean the company has no brands.
Product / operating segments
Period ended 2025-09-27Source
Period ended 2025-09-27Source
Period ended 2025-09-27Source
Period ended 2025-09-27Source
Period ended 2025-09-27Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer types
- Consumers
- Small and midsized businesses
- Education
- Enterprise
- Government
Customer concentration
At September 27, 2025, one unnamed customer represented 12% of trade receivables, and cellular network carriers collectively represented 34%. These are receivable balances, not percentages of annual revenue.
Competitors
Strengths
- Research interpretation: integrated devices, software and services support a connected customer experience; services diversify revenue beyond hardware replacement cycles.
Risks
- Intense price competition and short product cycles require continuing innovation. Supply-chain concentration, tariffs and regulation can affect costs, availability and service economics.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
39
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
79
Strong
Financial Strength
82
Business Quality / Moat
72
Management
100
Growth Quality
47
Risk / Durability
96
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
37
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
44/100
Building Historical Record
Model Score 44/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Asset quality is a weaker factor
Company-specific research
Questions worth answering for AAPL
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can AAPL maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •Is AAPL's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •Is AAPL's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What future growth or profitability would be needed to justify AAPL's current valuation?
Essential Investment Snapshot
Wall Street Score
39
Opportunity Score
37
Market Cap
$5.07T
P/E Ratio
38.0
EPS
$8.76
52-Week High
$345.34
52-Week Low
$243.42
Beta
1.08
Intrinsic Value
$106.22
Analyst Target
$362.00
Shares Outstanding
15.00B
Total Revenue
$466.82B
Total Debt
$84.31B
Dividend Yield (TTM)
0.31%
Liquidation Value / Share
$7.17
Dividend / Share (TTM)
$1.06
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Building upward momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for AAPL
Detected from reported data — verify before acting.Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
1 active · 1 total callsNo personal call yet on AAPL.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Research interpretation: integrated devices, software and services support a connected customer experience.
- +services diversify revenue beyond hardware replacement cycles.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Consumer Electronics industry.
- −Intense price competition and short product cycles require continuing innovation. Supply-chain concentration, tariffs and regulation can affect costs, availability and service economics.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
8 historical score records availablePrevious Score
39
Sep 8, 2026
Change
-0.1
points
Current Score
39
Oct 1, 2026
Category Changes
AAPL decreased 0.1 points because some fundamentals weakened.
Projected Score
Projected Score
46
Projected Change
+7.2 points
Preliminary comparable-period financial changes suggest improvement of approximately 7.2 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
OvervaluedCurrent Price
$347.10
Model Intrinsic Value
$106.22
Difference
+$240.88
+226.8% vs IV
Margin of Safety
-226.8%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $466.82B | $416.16B | $391.04B | $383.29B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $239.70B | $220.96B | $210.35B | $214.14B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $227.12B | $195.20B | $180.68B | $169.15B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $42.90B | $34.55B | $31.37B | $29.91B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $29.36B | $27.60B | $26.10B | $24.93B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $72.26B | $62.15B | $57.47B | $54.85B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $168.49B | $144.43B | $134.93B | $129.19B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $154.86B | $133.05B | $123.22B | $114.30B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $0.00 | $0.00 | $0.00 | $3.93B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $155.91B | $132.73B | $123.48B | $113.74B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $26.98B | $20.72B | $29.75B | $16.74B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | $128.93B | $112.01B | $93.74B | $97.00B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $8.76 | $7.49 | $6.11 | $6.16 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 14.69B | 14.95B | 15.34B | 15.74B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 14.75B | 15.00B | 15.41B | 15.81B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$109.42B
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$2.03
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
-17.1%
Cash Change
+9.0%
Margin Change
+2.3 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
- Cash position grew
- Debt reduced
Potential Score Impact
Positive indicators included revenue growth, EPS growth, cash levels, debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 16.4%. EPS increased 29.3%. Cash increased 9.0%. Total debt declined 17.1%. Net income margin improved by 2.3 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
49
Smart Money
49
Number of Gurus
17
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Log in to view dividend history.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
8 historical recordsHistorical Score Chart
3 of 8 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Consumer ElectronicsNews
Apple rolls out iOS 27.2 with new Siri AI languages and security fixes
Apple's Next Growth Engine Could Change the Stock's Trajectory
Apple shares fall in premarket after offering replacement for faulty iPhone Duo units
Apple Could Lose Its $5 Trillion Valuation as iPhone Duo Screens Crack
Rumor Mill · AAPL
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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