Educational research only—not investment advice or a recommendation. Scores and estimates may use delayed, incomplete, restated, or corrected market and filing data. Independently verify information before making an investment decision.

RLX Technology Inc.

RLXNYSE
Wall Street Score · overall investment53/100
$1.63USD$-0.02 (-1.21%)
Company website www.relxtech.com
Headquarters10th Floor, Building 1A, Unit 1, Shenzhen, GD, 518125, CN
Financial statement currencyCNY · converted to USD at 0.14911
Consumer Defensive · Tobacco
Price updated todayFinancials updated Oct 15, 2026

RLX · Price history

Price at last available close

$1.63

−$0.07 (-4.12%) 1M

2026-10-27

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Company & revenue

About RLX Technology Inc.

Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.

Who they are

RLX Technology Inc., along with its affiliated entities, operates within the People's Republic of China, focusing on the entire lifecycle of electronic vapor products, from conceptualization and development to manufacturing, distribution, and direct sales. The company's offerings are made available to customers via a network of distributors who supply both dedicated RELX-branded partner stores and other independent retail outlets. This firm was established in 2018 and has its principal operations located in Beijing, China.

How they make money

RLX Technology generates revenue primarily through the sale of e-vapor products, including rechargeable devices and e-liquid cartridges, to distributors and retail partners. The company operates within a regulated framework in China, managing a supply chain that encompasses scientific research, product development, and distribution to authorized offline retail stores.

Products & services

The company designs and sells e-vapor products, specifically rechargeable devices and various e-liquid cartridges, leveraging in-house technology and research capabilities.

Brands & revenue mix

RELX

The company's primary brand for e-vapor products.

Separate brand revenue is not available in this research.Source

Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.

Product / operating segments

No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.

Geographic revenue

No reconciled geographic revenue breakdown was confirmed for the current research period.

Customer types

Customer concentration

The company's sales are primarily conducted through a network of authorized distributors and retail stores in China, subject to regulatory oversight.

Suppliers, materials & equipment

  • Contract Manufacturers — The company utilizes third-party contract manufacturers to produce its e-vapor devices and components.Source

Strengths

  • Strong in-house technology and product development capabilitiesSource
  • Established brand awareness in the Chinese e-vapor marketSource

Risks

  • Extensive and evolving regulatory environment for e-cigarettes in ChinaSource
  • Dependence on obtaining and maintaining tobacco monopoly licensesSource

Financial risk observations and what to check

These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.

Total debt increased 54.5% versus the same quarter last year.

Compare the added borrowing with available cash, cash generation and maturities. A percentage increase from a small starting balance can look large without measuring the full debt burden.

Wall Street Score

Overall investment score · Quality, value, risk and opportunity

53

Fair

PoorElite

View category scores →

Company Quality

How good is the actual business—regardless of today’s stock price?

68

Fair

Financial Strength

54

Business Quality / Moat

60

Management

78

Growth Quality

81

Risk / Durability

89

Weak Company · Expensive Stock

Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.

Opportunity

Opportunity Score · How does the current price compare with estimated value?

27

Avoid

Based on current valuation, company quality, recent trends, and available market signals.

View score details →

Model Outlook

12-month model · What does the model think happens next?

36/100

Building Historical Record

Model Score 36/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.

Probability unavailable — the model has not produced a calibrated probability yet.

Click for full breakdown →

WSS View

The quick read

The overall Wall Street Score is mixed across its combined quality, valuation and risk inputs. Review the category scores to identify what is helping or hurting the result.

At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.

The model outlook is currently cautious.

What we like
  • •Recent buyback activity is present
What to watch
  • •Valuation is a weaker part of the current profile
  • •Debt / balance-sheet profile needs attention

Company-specific research

Questions worth answering for RLX

Research inputs 100% complete

These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.

  • •Can RLX maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
  • •Is RLX's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
  • •How is RLX likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
  • •What future growth or profitability would be needed to justify RLX's current valuation?
  • •What does the current fundamental change risk warning mean for the reliability or interpretation of RLX's score?
Business analysis: 15 days ago · Fresh

Essential Investment Snapshot

Wall Street Score

53

0–100 · Fair

Opportunity Score

27

0–100 · Poor

Market Cap

$1.99B

P/E Ratio

14.3

EPS

$0.12

52-Week High

$2.60

52-Week Low

$1.65

Beta

1.13

Intrinsic Value

$1.01

Shares Outstanding

1.22B

Total Revenue

$667.2M

Total Debt

$36.4M

Reported Dividend Yield

0.65%

View dividend history

Liquidation Value / Share

$1.90

Estimated net asset value per share

Momentum & Volatility Signals

Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.

0–100 market signals
Momentum
30/ 100
-7 pts / 5d

Strong downward momentum

5D -3.0% · 20D -4.1% · RSI 27 · Price vs 20D avg -3.7%
Volatility
11/ 100
+4 pts / 5d

Low movement

20D realized vol 19.1% · 60D 23.2% · Acceleration 0.82x
Momentum = Where is it going?

A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.

Volatility = How violently is it moving?

A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.

Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.

Notices for RLX

Detected from reported data — verify before acting.

Dividend history reported

The provider reports a dividend yield. Confirm the latest declaration before treating it as a current payment.

Historical repurchase activity

Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.

Community Sentiment

0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)

No personal call yet on RLX.

Potential upside factors

  • +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
  • +Strong in-house technology and product development capabilities.
  • +Established brand awareness in the Chinese e-vapor market.
  • +Positive free cash flow may provide capacity to invest in growth.

Potential downside factors

  • −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Tobacco industry.
  • −Extensive and evolving regulatory environment for e-cigarettes in China.
  • −Dependence on obtaining and maintaining tobacco monopoly licenses.

These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.

Create a free account to make a call.

Scores

Click any score for full breakdown
Wall Street Score
Fair53/ 100
Weak (0–50)Fair (51–71)Strong (72+)

Fair

53

Tap for breakdown →

Weak

48

Debt Cost0.9%
Debt Reduction YoY-201.7%
Debt / Equity0.01x

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Fair

58

Revenue YoY27.2%
Revenue CAGR68.2%
Net Margin21.9%

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Fair

59

Asset Growth YoY6.3%
Liquidation/Share$1.90
Net Assets/MCap1.19x

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Strong

81

Earnings Yield7.0%
Buyback Yield4.0%
Debt Cost0.9%

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Strong

78

ROIC2.6%
ROE6.3%
ROA5.8%

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Fair

60

EPS Growth20.9%
FCF/Share Growth14.5%
Rev/Share Growth27.4%

Tap for breakdown →

Poor

26

Intrinsic Value$1.01
Value Reference$0.61
MOS-62.7%

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Fair

56

Revenue58
Moat60
Valuation26

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Poor

0

MOS %-62.7%
Value Reference$0.61
Deep Discount Reference$0.41

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Fair

59

Interest Coverage202.4x
ROIC2.6%
FCF Yield7.0%

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Fair

63

Financial59
Valuation26
Debt48

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Elite

100

Survival Years12.8 yrs
Current Ratio5.70x
FCF Margin28.0%

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Score Changes

3 historical score records available

Previous Score

53

Oct 1, 2026

Change

-0.2

points

Current Score

53

Oct 15, 2026

Category Changes

Revenue-0.2
Debt0
Assets-0.4
Capital-2.0
Management0
Moat0
Valuation0
Buffett-0.1

RLX decreased 0.2 points because Capital declined by 2 points.

Negative Contributors

  • − Capital declined by 2 points

Projected Score

Projected Score

50

Projected Change

-3.4 points

Preliminary comparable-period financial changes suggest decline of approximately 3.4 points. This is a projected estimate, not the official WallStreetScore.

Price vs. Value

Overvalued

Current Price

$1.63

Model Intrinsic Value

$1.01

Difference

+$0.62

+60.8% vs IV

Margin of Safety

-60.8%

UndervaluedFair ValueOvervalued
Value Reference: $0.61
Deep Discount Reference: $0.41

Financial Charts

Revenue

20182019202020212022202320242025$0$350M$700M$1.1B$1.4B

Additional Metrics

Operating Cash Flow

20182019202020212022202320242025-$130M$0$130M$260M$390M

Total Debt

20182019202020212022202320242025$0$7M$14M$21M$28M

Total Assets

20182019202020212022202320242025$0$700M$1.4B$2.1B$2.8B

Net Margin %

No data
Monetary values in USD. Share counts in raw units.

Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.

Line ItemTTM20252024202320222021202020192018
Revenue$667.2M$524.7M$364.5M$185.5M····················
Cost of Revenue$435.6M$353.0M$256.2M$127.7M····················
Gross Profit$231.6M$171.7M$108.3M$57.8M····················
Research & Development$19.8M$19.0M$13.2M$25.7M····················
SG&A Expenses$124.8M$105.0M$111.1M$106.1M····················
Operating Expenses$144.6M$124.0M$124.3M$131.9M····················
EBITDA$169.3M$166.4M$109.5M$102.6M····················
Operating Income$87.0M$47.7M-$16.0M-$74.1M····················
Interest Expense$0.00$0.00$0.00$0.00····················
Income Before Tax$169.2M$152.8M$98.2M$88.2M····················
Income Tax Expense$19.7M$17.3M$14.1M$7.6M····················
Net Income$145.9M$133.7M$82.3M$79.7M····················
Basic EPS$0.12$0.10$0.07$0.06····················
Basic Shares1.23B1.22B1.23B1.34B····················
Diluted Shares1.31B1.22B1.29B1.34B····················
Upgrade to Premium for up to 10 annual periods, where available.
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Earnings Summary

Estimated earnings date:Nov 13, 2026
Estimated EPS: $0.03Estimated revenue: $260.3M
Jun 30, 2026Q2FY2026

Revenue

$136.3M

Estimate unavailable.

Revenue Beat/Miss

Not available (no estimate stored)

EPS

$0.03

Estimate unavailable.

EPS Beat/Miss

Not available (no estimate stored)

Debt Change

+54.5%

Cash Change

+25.5%

Margin Change

-3.6 pp

Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.

Financial Changes Since Prior Period

What Improved

  • Cash position grew

What Weakened

  • Margins contracted
  • Debt increased

Potential Score Impact

Positive indicators included revenue growth, cash levels. Pressure indicators included EPS growth, debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.

Stored Earnings Analysis

Revenue increased 15.1%. EPS was essentially unchanged. Cash increased 25.5%. Total debt increased 54.5%. Net income margin declined by 3.6 percentage points.

Earnings-Call Transcript

Earnings-call transcript analysis is not currently available.

These results may influence future scores when the next evaluation is completed.

Upgrade to Premium to unlock all earnings history.View plans
Earnings data: 120 days ago · Stale

Insider Activity

Guru / Smart Money

Guru Score

Smart Money

Number of Gurus

Total Guru Value

Avg Portfolio Weight

Largest Holder

Largest Holder %

New Positions

Increased Positions

Reduced Positions

Exited Positions

Net Guru Sentiment

Loading data...

Short Interest

Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.

Dividend History

A dividend is reported, but detailed payment history is temporarily unavailable or awaiting refresh.

Conservative Projected Values

3 Years

$———.——

Premium

5 Years

$———.——

Premium

10 Years

$———.——

Premium

Conservative Projection Rate

——%

Premium

Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.

Conservative Projected Values

Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.

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Historical Outperformance Record

Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.

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Historical Trends

3 historical records
Jul 24, 26Oct 1, 26Oct 15, 260255075100

Historical Score Chart

3 of 3 records shown

Wall Street Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Debt Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Revenue Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Asset Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Capital Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Management Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Moat Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Valuation Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Buffett Score

Jul 24, 26Oct 1, 26Oct 15, 260255075100

Intrinsic Value

Jul 24, 26Oct 1, 26Oct 15, 26$0.88$0.91$0.94$0.98$1.01

Value Reference

Jul 24, 26Oct 1, 26Oct 15, 26$0.53$0.55$0.57$0.60$0.63

Margin of Safety %

Jul 24, 26Oct 1, 26Oct 15, 26-1.0%-0.9%-0.8%-0.7%-0.6%

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News

Rumor Mill · RLX

Corporate developments & opportunities

Explore market →

No reviewed developments match this filter.

Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.

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