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Primary reporting period: 2025-12-31 · Research updated Oct 13, 2026. A research update is not a new financial filing.
Who they are
Operating out of Beijing, People's Republic of China, 36Kr Holdings Inc., established in 2010, specializes in delivering a dual offering of journalistic content and commercial services. Its primary content division generates and circulates diverse informational resources. This includes in-depth corporate analyses, up-to-the-minute market intelligence, and insightful editorials and commentaries covering key sectors like technology, consumer goods and retail, and healthcare.
How they make money
36Kr Holdings Inc. operates a platform serving New Economy participants in China, generating revenue primarily through online advertising services, enterprise value-added services, and subscription services. The company leverages high-quality content to attract traffic and addresses the evolving needs of New Economy companies and the upgrading requirements of traditional enterprises.
Products & services
The company provides online advertising services, enterprise value-added services (such as consulting and marketing solutions), and subscription services.
Brands & revenue mix
36Kr
The primary brand and platform for New Economy participants.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Overall investment score · Quality, value, risk and opportunity
28
Poor
PoorElite
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
41
Weak
Financial Strength
49
Business Quality / Moat
8
Management
43
Growth Quality
87
Risk / Durability
30
Weak Company · Expensive Stock
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Model Outlook
12-month model · What does the model think happens next?
Outperformance analysis is not currently available.
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
A current Opportunity Score is not available.
The 12-month model outlook is not currently available.
What we like
No strong positive signal is being highlighted from the currently available summary data.
What to watch
•Valuation is a weaker part of the current profile
•Revenue fundamentals are weak
Company-specific research
Questions worth answering for KRKR
Research inputs 100% complete
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
•Can KRKR maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
•Is KRKR's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
•Does KRKR's balance between cash and debt leave enough flexibility if business conditions weaken?
•What specifically needs to improve for KRKR to reach sustainable profitability?
•What future growth or profitability would be needed to justify KRKR's current valuation?
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
Volatility = How violently is it moving?
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Community Sentiment
0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)
No personal call yet on KRKR.
Potential upside factors
+Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
+Prominent brand and pioneering platform in the New Economy sector.
+Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
−Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Advertising Agencies industry.
−Reliance on contractual arrangements with the VIE and its shareholders for operational control.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
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Scores
Click any score for full breakdown
Wall Street Score
Weak28/ 100
Weak (0–50)Fair (51–71)Strong (72+)
Debt
Fair
63
Debt Cost—
Debt Reduction YoY-33.4%
Debt / Equity0.31x
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Revenue
Weak
40
Revenue YoY79.5%
Revenue CAGR-18.1%
Net Margin-9.0%
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Asset
Fair
62
Asset Growth YoY7.8%
Liquidation/Share$12.03
Net Assets/MCap7.27x
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Capital
Poor
0
Earnings Yield-102.4%
Buyback Yield0.0%
Debt Cost—
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Management
Weak
43
ROIC7.1%
ROE-25.6%
ROA-12.8%
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Moat
Poor
8
EPS Growth-18.2%
FCF/Share Growth—
Rev/Share Growth-7.7%
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Valuation
Poor
0
Intrinsic Value—
Value Reference—
MOS—
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Buffett
Weak
41
Revenue40
Moat8
Valuation0
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MOS
Poor
0
MOS %—
Value Reference—
Deep Discount Reference—
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Financial
Poor
29
Interest Coverage—
ROIC7.1%
FCF Yield52.7%
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Master
Poor
30
Financial29
Valuation0
Debt63
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Resilience
Fair
52
Survival Years1.0 yrs
Current Ratio1.21x
FCF Margin8.3%
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Score Changes
2 historical score records available
Previous Score
46
Jul 24, 2026
Change
-17.3
points
Current Score
28
Oct 1, 2026
Category Changes
Revenue0
Debt+0.1
Assets0
Capital0
Management-17.2
Moat+8.3
Valuation-85.0
Buffett-9.8
KRKR decreased 17.3 points because Management declined by 17.2 points, Valuation declined by 85 points, Buffett declined by 9.8 points.
Positive Contributors
+ Moat improved by 8.3 points
Negative Contributors
− Management declined by 17.2 points
− Valuation declined by 85 points
− Buffett declined by 9.8 points
Projected Score
Projected Score
24
Projected Change
-4.1 points
Preliminary comparable-period financial changes suggest decline of approximately 4.1 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailable
Current Price
$2.95
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Value Reference: —
Deep Discount Reference: —
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Monetary values in USD. Share counts in raw units.
Income StatementBalance SheetCash Flow
AnnualQuarterlyTTM + Annual
All rows
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
Line Item
TTM
2025
2024
2023
2022
2021
2020
2019
2018
2017
Revenue
$60.9M
$33.9M
$34.4M
$50.6M
····
····
····
····
····
····
Cost of Revenue
$25.0M
$14.4M
$17.7M
$23.5M
····
····
····
····
····
····
Gross Profit
$36.0M
$19.6M
$16.7M
$27.1M
····
····
····
····
····
····
Research & Development
$4.9M
$1.9M
$2.1M
$6.2M
····
····
····
····
····
····
SG&A Expenses
$35.7M
$16.2M
$26.2M
$34.9M
····
····
····
····
····
····
Operating Expenses
$40.5M
$18.1M
$28.2M
$41.0M
····
····
····
····
····
····
EBITDA
-$5.6M
$3.1M
-$10.0M
-$11.9M
····
····
····
····
····
····
Operating Income
-$4.6M
$1.5M
-$11.5M
-$13.9M
····
····
····
····
····
····
Interest Expense
$0.00
$0.00
$0.00
$0.00
····
····
····
····
····
····
Income Before Tax
-$5.2M
$1.7M
-$21.0M
-$13.3M
····
····
····
····
····
····
Income Tax Expense
$33K
$3K
$10K
-$6K
····
····
····
····
····
····
Net Income
-$5.5M
$1.7M
-$20.3M
-$13.4M
····
····
····
····
····
····
Basic EPS
$-0.13
$0.04
$-0.49
$-0.32
····
····
····
····
····
····
Basic Shares
42.42M
42.34M
41.72M
41.72M
····
····
····
····
····
····
Diluted Shares
42.43M
42.40M
41.72M
41.72M
····
····
····
····
····
····
Upgrade to Premium for up to 10 annual periods, where available.
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
Margins expanded
Potential Score Impact
Positive indicators included revenue growth, net income margin. Pressure indicators included EPS growth, cash levels, debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 124.4%. EPS declined 138.0%. Cash was essentially unchanged. Total debt was essentially unchanged. Net income margin improved by 81.1 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Upgrade to Premium to unlock all earnings history.View plans
Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.
Dividend HistoryShare
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Predictions & Historical PerformanceShare
Conservative Projected Values
3 Years
$———.——
Premium
5 Years
$———.——
Premium
10 Years
$———.——
Premium
Conservative Projection Rate
——%
Premium
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.