Franklin Covey Co.
FC · Price history
Price at last available close
$18.46
+$1.36 (+7.95%) 1M
2026-10-29
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Company & revenue
About Franklin Covey Co.
Primary reporting period: 2025-08-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Franklin Covey Co. provides specialized training and advisory services across the globe, assisting both businesses and individuals. The company's expertise lies in critical areas like operational efficiency, improving sales results, enhancing overall productivity, building customer loyalty, and advancing educational standards.
How they make money
Franklin Covey generates revenue primarily through a subscription-based model, notably its All Access Pass and Leader in Me platforms, which provide clients with access to proprietary content, training, and consulting services. The company also earns revenue through international licensee fees and direct sales of leadership development and organizational performance training programs to enterprise and education clients.
Products & services
The company provides leadership development, organizational performance training, and consulting services, including the All Access Pass, Leader in Me, The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, and Trust & Inspire.
Brands & revenue mix
Primary subscription platform for enterprise training content.
Separate brand revenue is not available in this research.Source
Core educational membership and service platform.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
Period ended 2025-08-31Source
Period ended 2025-08-31Source
Period ended 2025-08-31Source
Period ended 2025-08-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Geographic revenue
Period ended 2025-08-31Source
Period ended 2025-08-31Source
Period ended 2025-08-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Customer types
Customer concentration
The company reported that no single customer accounted for more than 10% of its consolidated revenue for the fiscal year ended August 31, 2025.
Suppliers, materials & equipment
- Third-party printing and fulfillment services — Providers of printing and distribution services for physical training materials and books.Source
Competitors
Strengths
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
33
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
50
Fair
Financial Strength
63
Business Quality / Moat
21
Management
75
Growth Quality
18
Risk / Durability
82
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
23
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
33/100
Building Historical Record
Model Score 33/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Asset quality is a weaker factor
Company-specific research
Questions worth answering for FC
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving FC's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •Is FC's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •How is FC likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
- •What future growth or profitability would be needed to justify FC's current valuation?
Essential Investment Snapshot
Wall Street Score
33
Opportunity Score
23
Market Cap
$208.5M
P/E Ratio
95.0
EPS
$0.18
52-Week High
$26.81
52-Week Low
$11.16
Beta
0.76
Intrinsic Value
$1.72
Analyst Target
$25.00
Shares Outstanding
13.1M
Total Revenue
$262.7M
Total Debt
$7.8M
Dividend
No current dividend
Liquidation Value / Share
$3.29
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for FC
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on FC.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Strong brand recognition and proprietary intellectual property.
- +High recurring revenue from subscription-based models.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Education & Training Services industry.
- −Dependence on the continued market acceptance of its training and consulting services.
- −Risks associated with international operations and licensee networks.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
6 historical score records availablePrevious Score
33
Sep 24, 2026
Change
Unchanged
Current Score
33
Oct 1, 2026
Category Changes
FC score was unchanged.
Projected Score
Projected Score
29
Projected Change
-3.2 points
Preliminary comparable-period financial changes suggest decline of approximately 3.2 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
OvervaluedCurrent Price
$18.46
Model Intrinsic Value
$1.72
Difference
+$16.74
+972.1% vs IV
Margin of Safety
-972.1%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $262.7M | $267.1M | $287.2M | $280.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $70.6M | $63.5M | $66.2M | $67.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $192.1M | $203.6M | $221.1M | $213.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $176.6M | $182.7M | $175.9M | $178.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $179.9M | $197.9M | $188.0M | $187.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $14.8M | $14.4M | $46.3M | $40.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $12.1M | $5.7M | $33.0M | $26.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $241K | $565K | $1.1M | $1.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $6.4M | $6.1M | $33.0M | $25.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $4.2M | $3.0M | $9.6M | $8.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | $2.2M | $3.1M | $23.4M | $17.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $0.18 | $0.24 | $1.78 | $1.30 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 11.26M | 12.93M | 13.17M | 13.64M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 11.45M | 13.05M | 13.47M | 14.30M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$67.8M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.27
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
-100.0%
Cash Change
-64.5%
Margin Change
+6.6 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
- Debt reduced
What Weakened
- Cash position declined
Potential Score Impact
Positive indicators included revenue growth, debt levels, net income margin. Pressure indicators included EPS growth, cash levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 1.0%. EPS declined 345.5%. Cash declined 64.5%. Total debt declined 100.0%. Net income margin improved by 6.6 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
6 historical recordsHistorical Score Chart
3 of 6 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Education & Training ServicesNews
FranklinCovey Education Launches National Tour for The 4 Disciplines of Execution for Educators, a Proven System for Turning District and School Goals into Measurable Results
FranklinCovey and Simon & Schuster Release Expect A Lot, Care A Lot, Capturing a Decade of Learning from Client Transformations
FranklinCovey Appoints John Buchanan Executive Vice President, Education as Sean Covey is Named Chief Product Officer
Franklin Covey Shares Framework to Turn Presentations Into Action
Rumor Mill · FC
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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