Brunswick Corporation
BC · Price history
Price at last available close
$67.71
+$1.58 (+2.39%) 1M
2026-10-27
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Company & revenue
About Brunswick Corporation
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands.
How they make money
Brunswick Corporation operates as a global leader in marine recreation, generating revenue through the design, manufacture, and distribution of marine propulsion systems, recreational boats, and a comprehensive portfolio of marine parts, accessories, and technology. The company utilizes a vertically integrated model where its propulsion and parts segments supply its boat manufacturing operations, while also selling products to a global network of independent dealers, distributors, and original equipment manufacturers.
Products & services
Marine propulsion systems (outboard, inboard, and sterndrive engines), recreational boats (sport boats, cruisers, fishing, and pontoon boats), and a wide range of marine parts, accessories, and digital technology solutions including navigation systems and shared-access services.
Brands & revenue mix
Leading brand in marine propulsion systems.
Separate brand revenue is not available in this research.Source
Premium fiberglass offshore boat brand.
Separate brand revenue is not available in this research.Source
Sport boats and cruisers brand.
Separate brand revenue is not available in this research.Source
Shared-access marine service business.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer types
Disclosed major customers
- White River Marine Group, LLCSource
Customer concentration
The company identifies White River Marine Group, LLC as a significant customer for its propulsion and parts segments as of the fiscal period ending 2025-12-31.
Suppliers, materials & equipment
- Unnamed — Raw materials and components for marine engine and boat manufacturing.Source
Business relationships & partnerships
- Tohatsu Corporation — Joint venture partnership for the production of smaller outboard engines.Source
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
26
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
42
Weak
Financial Strength
59
Business Quality / Moat
59
Management
13
Growth Quality
30
Risk / Durability
29
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
42
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
51/100
Building Historical Record
Model Score 51/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently moderate.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Debt service risk
- •M&A headline · Sep 30, 2026
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Asset quality is a weaker factor
Company-specific research
Questions worth answering for BC
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can BC maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •Is BC's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •Is BC's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What specifically needs to improve for BC to reach sustainable profitability?
- •What future growth or profitability would be needed to justify BC's current valuation?
Essential Investment Snapshot
Wall Street Score
26
Opportunity Score
42
Market Cap
$4.39B
P/E Ratio
-49.8
EPS
$-1.29
52-Week High
$90.25
52-Week Low
$58.56
Beta
1.33
Analyst Target
$93.00
Shares Outstanding
65.7M
Total Revenue
$5.63B
Total Debt
$2.25B
Dividend Yield (TTM)
2.58%
Liquidation Value / Share
$24.38
Dividend / Share (TTM)
$1.75
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Normal movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for BC
Detected from reported data — verify before acting.Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Debt service risk
Interest coverage is low (~-0.4x). Earnings may be strained to cover interest expense.
M&A headline · Sep 30, 2026
Thistle Resources Announces the Acquisition of the Brunswick East Project in the Bathurst Mining Camp, NB, Canada and Initiates Research Coverage — This is a provider-linked headline, not an independently confirmed event. Check the article and company filings for the subject, proposed/completed status, and subsequent updates.
Newsfile CorpCommunity Sentiment
0 active · 0 total callsNo personal call yet on BC.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Vertically integrated marine portfolio.
- +Cycle-resistant brand portfolio.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Auto - Recreational Vehicles industry.
- −Cyclical nature of the marine industry.
- −Dependence on dealer and distributor networks.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
5 historical score records availablePrevious Score
26
Sep 9, 2026
Change
+0.5
points
Current Score
26
Oct 1, 2026
Category Changes
BC increased 0.5 points because Asset improved by 2.6 points.
Positive Contributors
- + Asset improved by 2.6 points
Projected Score
Projected Score
32
Projected Change
+5.6 points
Preliminary comparable-period financial changes suggest improvement of approximately 5.6 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$67.71
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $5.63B | $5.36B | $5.24B | $6.40B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $4.20B | $4.03B | $3.89B | $4.61B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $1.43B | $1.33B | $1.35B | $1.79B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $185.1M | $168.7M | $169.6M | $185.2M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $904.9M | $851.1M | $798.2M | $855.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $1.11B | $1.37B | $1.04B | $1.05B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $293.4M | $268.5M | $618.7M | $1.01B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $319.8M | -$39.6M | $311.6M | $734.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $101.4M | $111.7M | $126.6M | $112.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$105.8M | -$135.7M | $203.3M | $628.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | -$19.3M | $200K | $54.0M | $196.3M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$86.0M | -$137.3M | $130.1M | $420.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-1.29 | $-2.08 | $1.94 | $5.99 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 65.40M | 65.60M | 67.20M | 70.20M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 65.50M | 65.70M | 67.40M | 70.50M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$1.56B
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$1.68
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
-7.0%
Cash Change
-8.7%
Margin Change
+3.0 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
- Debt reduced
What Weakened
- Cash position declined
Potential Score Impact
Positive indicators included revenue growth, EPS growth, debt levels, net income margin. Pressure indicators included cash levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 7.7%. EPS increased 86.7%. Cash declined 8.7%. Total debt declined 7.0%. Net income margin improved by 3.0 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
47
Smart Money
47
Number of Gurus
2
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Log in to view dividend history.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
5 historical recordsHistorical Score Chart
3 of 5 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
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Comparing Brunswick (NYSE:BC) and Mattel (NASDAQ:MAT)
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Thistle Resources Announces the Acquisition of the Brunswick East Project in the Bathurst Mining Camp, NB, Canada and Initiates Research Coverage
Rumor Mill · BC
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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