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Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
XPEL, Inc. is a company that develops, manufactures, distributes, and installs a comprehensive range of aftermarket products primarily aimed at protecting and enhancing automotive vehicles, with select offerings for architectural applications. Their core product portfolio features advanced protective films for vehicle paint and surfaces, headlight protection solutions, and a variety of window films for both cars and buildings. Additionally, XPEL provides proprietary software to support its operations.
How they make money
XPEL generates revenue primarily by selling protective films, coatings, and related installation products to a global network of independent installers and new car dealerships. The company also provides value-added services, including access to its proprietary Design Access Program (DAP) software for pattern cutting, installation training, and marketing support, which helps drive recurring demand for its film products.
Products & services
Protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/architectural window films, and ceramic coatings.
Brands & revenue mix
XPEL
Primary brand for protective films and coatings.
Separate brand revenue is not available in this research.Source
XPEL PRIME
Brand used for automotive window and tint films.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
The company does not disclose any single customer accounting for 10% or more of its consolidated revenue for the fiscal year ended December 31, 2025.
Suppliers, materials & equipment
Film manufacturers — The company relies on third-party manufacturers to produce its protective films and coatings based on proprietary specifications.Source
Competitors
3M Company — Competes in the automotive paint protection film and window film markets.Source
Eastman Chemical Company — Competes in the protective film and window film industry through its LLumar and SunTek brands.Source
Strengths
Proprietary Design Access Program (DAP) softwareSource
Global distribution network and installation training infrastructureSource
Risks
Reliance on third-party manufacturers for product supplySource
Exposure to fluctuations in the automotive industry and consumer spendingSource
These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.
Total debt increased 192.0% versus the same quarter last year.
Compare the added borrowing with available cash, cash generation and maturities. A percentage increase from a small starting balance can look large without measuring the full debt burden.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
55
Fair
PoorElite
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
88
Strong
Financial Strength
83
Business Quality / Moat
99
Management
100
Growth Quality
57
Risk / Durability
98
Great Company · Attractive Price
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
71
Fair
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
70/100
Building Historical Record
Model Score 70/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is mixed across its combined quality, valuation and risk inputs. Review the category scores to identify what is helping or hurting the result.
At today’s price, the WSS valuation framework currently reads as relatively attractive.
The model outlook is currently positive.
What we like
•Balance-sheet / debt profile scores strongly
•Asset quality scores strongly
•Valuation scores attractively
•Recent buyback activity is present
What to watch
•Revenue fundamentals are weak
Company-specific research
Questions worth answering for XPEL
Research inputs 100% complete
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
•Can XPEL maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
•Is XPEL's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
•Does XPEL's balance between cash and debt leave enough flexibility if business conditions weaken?
•Is XPEL's valuation discount tied to a temporary concern or to a longer-term business risk?
•What does the current fundamental change risk warning mean for the reliability or interpretation of XPEL's score?
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
Volatility = How violently is it moving?
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for XPEL
Detected from reported data — verify before acting.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)
No personal call yet on XPEL.
Potential upside factors
+Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
+Proprietary Design Access Program (DAP) software.
+Global distribution network and installation training infrastructure.
+Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
−Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Auto - Parts industry.
−Reliance on third-party manufacturers for product supply.
−Exposure to fluctuations in the automotive industry and consumer spending.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdown
Wall Street Score
Fair55/ 100
Weak (0–50)Fair (51–71)Strong (72+)
Debt
Elite
90
Debt Cost0.4%
Debt Reduction YoY-8.4%
Debt / Equity0.08x
Tap for breakdown →
Revenue
Poor
27
Revenue YoY6.7%
Revenue CAGR9.6%
Net Margin10.8%
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Asset
Strong
70
Asset Growth YoY37.0%
Liquidation/Share$11.51
Net Assets/MCap0.33x
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Capital
Poor
36
Earnings Yield4.4%
Buyback Yield0.1%
Debt Cost0.4%
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Management
Elite
100
ROIC15.3%
ROE17.9%
ROA11.6%
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Moat
Elite
99
EPS Growth22.5%
FCF/Share Growth80.0%
Rev/Share Growth20.2%
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Valuation
Strong
81
Intrinsic Value$71.07
Value Reference$42.64
MOS38.9%
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Buffett
Strong
77
Revenue27
Moat99
Valuation81
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MOS
Elite
92
MOS %38.9%
Value Reference$42.64
Deep Discount Reference$28.43
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Financial
Poor
35
Interest Coverage754.8x
ROIC15.3%
FCF Yield5.1%
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Master
Fair
52
Financial35
Valuation81
Debt90
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Resilience
Strong
79
Survival Years0.6 yrs
Current Ratio3.25x
FCF Margin13.2%
Tap for breakdown →
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Score Changes
2 historical score records available
Previous Score
63
Jul 24, 2026
Change
-8.4
points
Current Score
55
Oct 1, 2026
Category Changes
Revenue+3.4
Debt0
Assets0
Capital-2.0
Management0
Moat0
Valuation+10.9
Buffett+1.8
XPEL decreased 8.4 points because Capital declined by 2 points.
Positive Contributors
+ Revenue improved by 3.4 points
+ Valuation improved by 10.9 points
Negative Contributors
− Capital declined by 2 points
Projected Score
Projected Score
52
Projected Change
-3.0 points
Preliminary comparable-period financial changes suggest decline of approximately 3.0 points. This is a projected estimate, not the official WallStreetScore.
Monetary values in USD. Share counts in raw units.
Income StatementBalance SheetCash Flow
AnnualQuarterlyTTM + Annual
All rows
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
Line Item
TTM
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
Revenue
$508.1M
$476.2M
$420.4M
$396.3M
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Cost of Revenue
$290.1M
$275.2M
$243.0M
$233.9M
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Gross Profit
$218.0M
$201.0M
$177.4M
$162.4M
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Research & Development
$0.00
$0.00
$0.00
$0.00
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SG&A Expenses
$149.5M
$138.4M
$118.2M
$95.4M
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Operating Expenses
$149.5M
$138.4M
$118.2M
$95.4M
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EBITDA
$83.3M
$77.4M
$69.5M
$76.9M
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Operating Income
$68.5M
$62.6M
$59.1M
$67.0M
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Interest Expense
$268K
$83K
$996K
$1.2M
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Income Before Tax
$69.1M
$64.1M
$56.8M
$66.0M
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····
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Income Tax Expense
$13.5M
$12.5M
$11.3M
$13.2M
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Net Income
$54.7M
$51.2M
$45.5M
$52.8M
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Basic EPS
$1.98
$1.85
$1.65
$1.91
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Basic Shares
27.56M
27.66M
27.64M
27.62M
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Diluted Shares
27.64M
27.68M
27.64M
27.63M
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Upgrade to Premium for up to 10 annual periods, where available.
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Weakened
Margins contracted
Cash position declined
Debt increased
Potential Score Impact
Positive indicators included revenue growth, EPS growth. Pressure indicators included cash levels, debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 14.7%. EPS increased 10.2%. Cash declined 18.0%. Total debt increased 192.0%. Net income margin declined by 0.5 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
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Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.
Dividend HistoryShare
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Predictions & Historical PerformanceShare
Conservative Projected Values
3 Years
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Premium
5 Years
$———.——
Premium
10 Years
$———.——
Premium
Conservative Projection Rate
——%
Premium
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
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