Vera Bradley, Inc. (VRA) Stock Score, Valuation & Financial Research

Vera Bradley, Inc. is in the Consumer Cyclical sector and Apparel - Footwear & Accessories industry. It is reviewed using Wall Street Score's company-strength, valuation, growth and financial-health framework. The current Wall Street Score is 24/100.

Quick answer for VRA

Vera Bradley, Inc. currently has a Wall Street Score of 24/100. The stored market price is $3.14. Its financial score is 16/100. Its valuation score is 0/100. These figures are a research snapshot, not a buy or sell recommendation.

What Vera Bradley, Inc. does

Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operations are structured into three main divisions: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Under the Vera Bradley brand, the product catalog is extensive, featuring numerous bag types like totes, crossbody bags, satchels, clutches, backpacks, baby bags, and lunch bags. The accessories line includes wallets, wristlets, eyeglass cases, scarves, and technology-related items. For travel, they provide rolling luggage, cosmetic organizers, various packing accessories, and larger duffel or weekend bags. Their home collection encompasses throw blankets, beach towels, comforters, and drinkware like mugs and tumblers. Additionally, they off

VRA financial snapshot

Wall Street Score:
24/100
Current price:
$3.14
Market capitalization:
$89.3M
Revenue:
$273.7M
Net income:
$-19.2M
Free cash flow:
$10.1M
Cash:
$12.5M
Total debt:
$65.3M
EPS:
-1.71
Financial score:
16/100
Valuation score:
0/100
Revenue score:
22/100

What stands out

  • Reported year-over-year revenue growth is +0.0%.
  • Free cash flow is $10.1M, showing positive cash generation.
  • The balance sheet shows $12.5M of cash versus $65.3M of total debt, so leverage deserves attention.

What the numbers mean

Its current valuation score is 0/100, which Wall Street Score classifies as weak within the model's valuation framework.

The financial score is 16/100. This is a starting point for reviewing liquidity, leverage and cash-flow strength rather than a stand-alone recommendation.

A strong company and an attractive stock price are not always the same thing. Revenue, earnings, free cash flow, debt, management quality, competitive advantage and valuation should be considered together. Wall Street Score organizes these inputs into a consistent research framework so investors can identify what deserves deeper review.

Data freshness: Financial data last refreshed 2026-07-24.

How to research VRA

Start by understanding how the company makes money. Then compare revenue and earnings trends, cash generation, debt, liquidity and valuation. Review the company's latest filings and earnings reports before acting on any score or model estimate.

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Data may change as company filings and market prices update. Educational research only; not a buy or sell recommendation.