Under Armour, Inc.
UAA · Price history
Price at last available close
$4.99
+$0.72 (+16.74%) 1M
2026-10-29
Tap or drag sideways to inspect a price. Use two fingers to compare automatically. Release to scroll. Use Shift + arrow keys to compare with a keyboard.
Company & revenue
About Under Armour, Inc.
Primary reporting period: 2026-03-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Under Armour, Inc. (UAA) specializes in the design, promotion, and distribution of athletic clothing, footwear, and accessories for men, women, and young people. Its apparel collection includes various fits such as compression, fitted, and loose styles. Additionally, the firm produces specialized footwear designed for running, training, basketball, cleated sports, post-exercise recovery, and outdoor activities.
How they make money
Under Armour generates revenue by designing, developing, marketing, and distributing branded performance apparel, footwear, and accessories. The company sells these products globally through a combination of wholesale channels, including sporting goods retailers and department stores, and direct-to-consumer channels, including its own retail stores and e-commerce platforms.
Products & services
Performance apparel, footwear, and accessories designed for athletes and active consumers, featuring proprietary fabric technologies like HeatGear and ColdGear.
Brands & revenue mix
The primary brand under which the company markets its performance apparel, footwear, and accessories.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer types
Customer concentration
No single customer accounted for more than 10% of the Company's net revenues for Fiscal 2026.
Suppliers, materials & equipment
- Contract Manufacturers — The company utilizes various third-party contract manufacturers to produce its apparel, footwear, and accessories; specific supplier names are not disclosed.Source
Competitors
Strengths
- Strong brand recognition and intellectual property portfolio including HeatGear and ColdGear technologies.Source
Sources
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
19
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
16
Poor
Financial Strength
29
Business Quality / Moat
6
Management
0
Growth Quality
27
Risk / Durability
20
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
32
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
37/100
Building Historical Record
Model Score 37/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Insider activity signal is favorable
- •Recent buyback activity is present
- •Debt service risk
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Debt / balance-sheet profile needs attention
Company-specific research
Questions worth answering for UAA
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving UAA's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •How long can UAA fund negative free cash flow using its current cash position before it may need more debt or new shares?
- •Is UAA's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What specifically needs to improve for UAA to reach sustainable profitability?
- •What future growth or profitability would be needed to justify UAA's current valuation?
Essential Investment Snapshot
Wall Street Score
19
Opportunity Score
32
Market Cap
$2.11B
P/E Ratio
-4.0
EPS
$-1.15
52-Week High
$8.15
52-Week Low
$4.13
Beta
1.62
Analyst Target
$5.50
Shares Outstanding
426.6M
Total Revenue
$4.95B
Total Debt
$1.38B
Dividend
No current dividend
Liquidation Value / Share
$3.35
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for UAA
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Debt service risk
Interest coverage is low (~-1.2x). Earnings may be strained to cover interest expense.
Community Sentiment
0 active · 0 total callsNo personal call yet on UAA.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Strong brand recognition and intellectual property portfolio including HeatGear and ColdGear technologies.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Apparel - Manufacturers industry.
- −Dependence on third-party contract manufacturers and potential supply chain disruptions.
- −Intense competition in the global athletic apparel and footwear market.
- −Negative free cash flow may increase the need for outside financing and dilution.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
2 historical score records availablePrevious Score
17
Jul 24, 2026
Change
+2.0
points
Current Score
19
Oct 1, 2026
Category Changes
UAA increased 2 points because Revenue improved by 2.3 points, Asset improved by 10.7 points, Capital improved by 9 points.
Positive Contributors
- + Revenue improved by 2.3 points
- + Asset improved by 10.7 points
- + Capital improved by 9 points
- + Buffett improved by 2.1 points
Projected Score
Projected Score
16
Projected Change
-2.8 points
Preliminary comparable-period financial changes suggest decline of approximately 2.8 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$4.99
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $4.95B | $4.97B | $5.17B | $5.70B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $2.62B | $2.71B | $2.69B | $3.07B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $2.32B | $2.26B | $2.47B | $2.63B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $2.31B | $2.29B | $2.30B | $2.40B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $2.31B | $2.29B | $2.30B | $2.40B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | -$75.2M | -$61.0M | -$62.3M | $404.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $14.6M | -$35.4M | $171.1M | $229.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $36.9M | $30.3M | $6.1M | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$166.5M | -$200.9M | -$204.2M | $262.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $325.7M | $294.8M | -$2.9M | $30.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$492.5M | -$495.6M | -$201.3M | $232.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-1.15 | $-1.16 | $-0.47 | $0.53 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 428M | 427M | 432M | 440M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 432M | 427M | 432M | 451M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$1.10B
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.00
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
No material change
Cash Change
No material change
Margin Change
+0.3 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
Potential Score Impact
Positive indicators included net income margin. Pressure indicators included revenue growth, EPS growth, cash levels, debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 3.4%. EPS declined 121.3%. Cash was essentially unchanged. Total debt was essentially unchanged. Net income margin improved by 0.3 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
73
Smart Money
73
Number of Gurus
1
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
2 historical records2 historical score records available.
Historical Score Chart
2 of 2 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Apparel - ManufacturersNews
Under Armour Sharpens Product Focus as Brand Transformation Advances
These 10 Stocks Are Squeeze Candidates Waiting to Happen
Under Armour (NYSE:UAA) Share Price Crosses Below 50-Day Moving Average – What’s Next?
Under Armour's EMEA & Latin America Markets Support Global Growth
Rumor Mill · UAA
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
Related Stock Research
Continue researching this company with related Wall Street Score rankings and investing guides.
Score Alerts
Premium unlocks alerts when a score rises, falls, or reaches your target price.
Start 7-Day Free TrialPortfolio Score
Premium unlocks portfolio scoring, strongest and weakest holdings, and overall margin of safety.
Start 7-Day Free Trial