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Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
trivago N. V. is a German technology company specializing in internet-related services and products in the hotel, lodging and metasearch fields.
How they make money
trivago operates a global hotel and accommodation search platform that generates revenue primarily through a cost-per-click (CPC) model. When users click on an advertiser's offer on the platform, the company earns a fee from the online travel agency (OTA) or hotel provider, and it also generates revenue through subscription and transaction-based services following the acquisition of trivago DEALS.
Products & services
A metasearch platform for hotels and alternative accommodations that allows users to compare prices and availability from various travel websites and booking providers.
Brands & revenue mix
trivago
The primary global brand for the company's metasearch platform.
Separate brand revenue is not available in this research.Source
trivago DEALS
A brand focused on providing online hotel booking services, acquired in 2025.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Booking Holdings (including Booking.com, Agoda, and priceline.com)Source
Expedia Group (including Brand Expedia and Hotels.com)Source
Customer concentration
The company generates the great majority of its revenue from its largest OTA advertisers, specifically brands affiliated with Booking Holdings and Expedia Group, as of December 31, 2025.
Suppliers, materials & equipment
Cloud infrastructure and data hosting providers — The company relies on third-party cloud service providers for hosting its platform and processing data; specific supplier names are not disclosed.Source
Strengths
Strong brand recognition and investment in marketingSource
Risks
High dependency on a small number of major advertisersSource
Potential for impairment of goodwill and intangible assetsSource
Overall investment score · Quality, value, risk and opportunity
41
Weak
PoorElite
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
53
Fair
Financial Strength
73
Business Quality / Moat
18
Management
67
Growth Quality
57
Risk / Durability
46
Weak Company · Expensive Stock
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
24
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
33/100
Building Historical Record
Model Score 33/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
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WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
What we like
•Balance-sheet / debt profile scores strongly
•Recent buyback activity is present
What to watch
•M&A headline · Sep 4, 2026
•Valuation is a weaker part of the current profile
•Revenue fundamentals are weak
Company-specific research
Questions worth answering for TRVG
Research inputs 100% complete
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
•Can TRVG maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
•Is TRVG's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
•How is TRVG likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
•What future growth or profitability would be needed to justify TRVG's current valuation?
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
Volatility = How violently is it moving?
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for TRVG
Detected from reported data — verify before acting.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
M&A headline · Sep 4, 2026
trivago N.V.: Dr. Joana Carena Breidenbach, Acquisition — This is a provider-linked headline, not an independently confirmed event. Check the article and company filings for the subject, proposed/completed status, and subsequent updates.
+Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
+Strong brand recognition and investment in marketing.
+Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
−Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Software - Application industry.
−High dependency on a small number of major advertisers.
−Potential for impairment of goodwill and intangible assets.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
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Scores
Click any score for full breakdown
Wall Street Score
Weak41/ 100
Weak (0–50)Fair (51–71)Strong (72+)
Debt
Elite
97
Debt Cost0.1%
Debt Reduction YoY5.4%
Debt / Equity0.17x
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Revenue
Poor
38
Revenue YoY9.0%
Revenue CAGR6.4%
Net Margin2.1%
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Asset
Strong
70
Asset Growth YoY19.2%
Liquidation/Share$3.24
Net Assets/MCap1.19x
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Capital
Weak
44
Earnings Yield4.0%
Buyback Yield1.7%
Debt Cost0.1%
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Management
Fair
67
ROIC1.2%
ROE6.3%
ROA3.1%
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Moat
Poor
18
EPS Growth—
FCF/Share Growth-46.3%
Rev/Share Growth4.7%
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Valuation
Poor
16
Intrinsic Value$2.28
Value Reference$1.37
MOS-68.7%
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Buffett
Fair
57
Revenue38
Moat18
Valuation16
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MOS
Poor
0
MOS %-68.7%
Value Reference$1.37
Deep Discount Reference$0.91
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Financial
Poor
26
Interest Coverage38.9x
ROIC1.2%
FCF Yield1.0%
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Master
Poor
32
Financial26
Valuation16
Debt97
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Resilience
Fair
69
Survival Years0.3 yrs
Current Ratio2.22x
FCF Margin0.6%
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Score Changes
2 historical score records available
Previous Score
39
Jul 24, 2026
Change
+2.2
points
Current Score
41
Oct 1, 2026
Category Changes
Revenue+7.1
Debt0
Assets+2.3
Capital+4.0
Management+1.4
Moat0
Valuation+7.4
Buffett+2.7
TRVG increased 2.2 points because Revenue improved by 7.1 points, Asset improved by 2.3 points, Capital improved by 4 points.
Positive Contributors
+ Revenue improved by 7.1 points
+ Asset improved by 2.3 points
+ Capital improved by 4 points
+ Valuation improved by 7.4 points
+ Buffett improved by 2.7 points
Projected Score
Projected Score
39
Projected Change
-2.2 points
Preliminary comparable-period financial changes suggest decline of approximately 2.2 points. This is a projected estimate, not the official WallStreetScore.
Monetary values in USD. Share counts in raw units.
Income StatementBalance SheetCash Flow
AnnualQuarterlyTTM + Annual
All rows
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
Line Item
TTM
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
Revenue
$678.2M
$622.5M
$522.6M
$550.0M
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Cost of Revenue
$32.3M
$17.1M
$12.8M
$13.6M
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····
····
····
····
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Gross Profit
$645.9M
$605.4M
$509.8M
$536.5M
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····
····
····
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Research & Development
$28.8M
$58.2M
$0.00
$0.00
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····
····
····
····
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SG&A Expenses
$579.3M
$543.4M
$455.1M
$435.9M
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····
····
····
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Operating Expenses
$641.5M
$603.6M
$546.3M
$714.0M
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····
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EBITDA
$19.0M
$11.4M
-$27.8M
-$167.0M
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Operating Income
$4.4M
$1.7M
-$36.5M
-$177.6M
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Interest Expense
$93K
$45K
$19K
$14K
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····
····
····
····
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Income Before Tax
$9.0M
$6.6M
-$34.0M
-$172.5M
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····
····
····
····
····
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Income Tax Expense
-$5.5M
-$6.1M
-$7.1M
$14.1M
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····
····
····
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Net Income
$14.5M
$12.7M
-$26.9M
-$186.5M
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Basic EPS
$0.22
$0.17
$-0.40
$-2.72
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Basic Shares
70.66M
70.46M
67.71M
68.53M
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Diluted Shares
70.66M
71.52M
69.92M
68.99M
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Upgrade to Premium for up to 10 annual periods, where available.
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
Margins expanded
Cash position grew
Debt reduced
Potential Score Impact
Positive indicators included revenue growth, cash levels, debt levels, net income margin. Pressure indicators included EPS growth. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 20.9%. EPS declined 27.0%. Cash increased 2.9%. Total debt declined 4.8%. Net income margin improved by 1.6 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
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Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.
Dividend HistoryShare
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Predictions & Historical PerformanceShare
Conservative Projected Values
3 Years
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5 Years
$———.——
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10 Years
$———.——
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Conservative Projection Rate
——%
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Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
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