The Simply Good Foods Company
SMPL · Price history
Price at last available close
$10.49
+$0.88 (+9.16%) 1M
2026-10-29
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Company & revenue
About The Simply Good Foods Company
Primary reporting period: 2025-08-30 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
The Simply Good Foods Company operates as a global purveyor of consumer packaged food and beverage items, with a significant presence across North America and in international markets. Its core business revolves around the creation, promotion, and sale of a diverse portfolio of snacks and meal replacement solutions. The company's extensive product line encompasses protein bars, convenient ready-to-drink shakes, various sweet and savory snack options, cookies, pizzas, protein-enriched chips, culinary recipes, and confectionery.
How they make money
The Simply Good Foods Company operates as a consumer-packaged food and beverage company that develops, markets, and sells nutritious snacking products. It generates revenue primarily through the sale of protein-rich, low-carbohydrate, and low-sugar snacks and meal replacements to retail customers across North America, including grocery, club, mass merchandise, and e-commerce channels.
Products & services
The company's product portfolio includes protein bars, ready-to-drink (RTD) protein shakes, sweet and salty protein snacks, confectionery products, and protein powders marketed under the Quest, Atkins, and OWYN brands.
Brands & revenue mix
Focuses on protein-rich foods and beverages for consumers limiting sugars and simple carbohydrates.
Separate brand revenue is not available in this research.Source
Targets consumers following low-carbohydrate lifestyles or managing weight and blood sugar levels.
Separate brand revenue is not available in this research.Source
Offers plant-based, allergen-tested protein beverages.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
Customer types
Disclosed major customers
- Walmart Inc.Source
Customer concentration
For the fiscal year ended August 30, 2025, the company reported that sales to one customer, Walmart Inc., accounted for approximately 24% of its total net sales.
Suppliers, materials & equipment
- Contract Manufacturers — The company utilizes third-party contract manufacturers to produce a significant portion of its product portfolio; specific supplier names are not disclosed.Source
Competitors
- General Mills, Inc. — Competes in the broader snacking and nutrition bar categories.Source
- Kellogg Company (Kellanova) — Competes in the snacking and nutrition bar categories.Source
- Mondelez International, Inc. — Competes in the snacking and confectionery categories.Source
- Nestlé S.A. — Competes in the nutrition and health-focused food categories.Source
- PepsiCo, Inc. — Competes in the snacking and beverage categories.Source
Strengths
Financial risk observations and what to check
These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-05-30.
Quarterly EPS turned negative at -0.58 versus 0.40 a year earlier.
Separate recurring operating losses from noncash or one-time charges, and check cash flow rather than interpreting negative EPS as a cash-outflow amount.
Quarterly net income turned from a profit to a loss versus the same quarter last year.
Identify the causes in the interim report and distinguish operating cash use from accounting charges. Prior profitability is not a guarantee of recovery.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
38
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
57
Fair
Financial Strength
64
Business Quality / Moat
65
Management
50
Growth Quality
16
Risk / Durability
89
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
32
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
43/100
Building Historical Record
Model Score 43/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for SMPL
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving SMPL's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •Is SMPL's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •Is SMPL's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What specifically needs to improve for SMPL to reach sustainable profitability?
- •What future growth or profitability would be needed to justify SMPL's current valuation?
Essential Investment Snapshot
Wall Street Score
38
Opportunity Score
32
Market Cap
$928.6M
P/E Ratio
-4.6
EPS
$-2.17
52-Week High
$22.00
52-Week Low
$9.38
Beta
0.15
Analyst Target
$14.00
Shares Outstanding
101.5M
Total Revenue
$1.39B
Total Debt
$397.0M
Dividend
No current dividend
Liquidation Value / Share
$13.97
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Normal movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for SMPL
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on SMPL.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Strong brand portfolio with high consumer recognition in the nutritious snacking category.
- +Diversified distribution across major retail and e-commerce channels.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Packaged Foods industry.
- −Significant reliance on a limited number of contract manufacturers for product production.
- −High customer concentration with a significant portion of sales derived from a single retailer.
- −Intense competition in the food and beverage industry.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
6 historical score records availablePrevious Score
38
Oct 23, 2026
Change
+0.1
points
Current Score
38
Oct 27, 2026
Category Changes
SMPL increased 0.1 points because overall fundamentals improved.
Projected Score
Projected Score
28
Projected Change
-9.6 points
Preliminary comparable-period financial changes suggest decline of approximately 9.6 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$10.50
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $1.39B | $1.45B | $1.33B | $1.24B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $945.3M | $942.1M | $836.7M | $806.7M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $446.9M | $508.8M | $494.6M | $436.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $5.5M | $5.4M | $4.3M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $283.4M | $290.2M | $268.2M | $226.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $365.1M | $290.2M | $273.6M | $231.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | -$211.1M | $182.9M | $240.1M | $232.7M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $81.8M | $218.6M | $221.0M | $204.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $20.0M | $23.2M | $26.0M | $30.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$254.6M | $135.9M | $186.1M | $175.7M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | -$55.9M | $32.3M | $46.7M | $42.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$198.8M | $103.6M | $139.3M | $133.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-2.17 | $1.03 | $1.39 | $1.34 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 89.94M | 101M | 99.93M | 99.44M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 89.94M | 102M | 101M | 101M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$357.0M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
-$0.58
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+30.3%
Cash Change
+26.4%
Margin Change
-25.3 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Cash position grew
What Weakened
- Margins contracted
- Debt increased
Potential Score Impact
Positive indicators included cash levels. Pressure indicators included revenue growth, EPS growth, debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 6.3%. EPS declined 245.0%. Cash increased 26.4%. Total debt increased 30.3%. Net income margin declined by 25.3 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
42
Smart Money
42
Number of Gurus
1
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
6 historical recordsHistorical Score Chart
3 of 6 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
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News
Simply Good Foods (SMPL) Tops Q4 Earnings and Revenue Estimates
Analysts Estimate Simply Good Foods (SMPL) to Report a Decline in Earnings: What to Look Out for
1,026,775 The Simply Good Foods Company $SMPL Shares Bought by Assenagon Asset Management S.A.
2 Stocks Down About 70% to Buy Now and Hold for the Next Decade
Rumor Mill · SMPL
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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