Saga Communications, Inc.
SGA · Price history
Price at last available close
$8.37
+$0.06 (+0.72%) 1M
2026-10-27
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Company & revenue
About Saga Communications, Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Saga Communications, Inc. operates as a broadcasting firm, concentrating on the acquisition, development, and management of media assets throughout the United States. Its diverse network of radio stations presents a broad spectrum of programming, featuring popular formats such as classic hits, adult hits, top 40, various country music genres (including country legends), mainstream, hot, and soft adult contemporary, pure oldies, classic rock, and news/talk content. As of February 28, 2022, the company's portfolio encompassed 79 FM and 34 AM radio stations, alongside 79 metro signals, collectively serving 27 different markets.
How they make money
Saga Communications operates as a media company primarily generating revenue through the sale of local and national radio advertising. The company leverages its audience relationships to provide integrated marketing services, including digital advertising, e-commerce, and non-traditional revenue initiatives, managed through a decentralized local model.
Products & services
Radio broadcasting, digital advertising solutions, e-commerce platforms, and online news services.
Brands & revenue mix
No separate brand or brand-level revenue disclosure was confirmed in the reviewed sources. This does not mean the company has no brands.
Product / operating segments
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer concentration
The company does not rely on any single customer for a significant portion of its revenue, as its business model is based on a large number of local advertisers across multiple markets.
Suppliers, materials & equipment
- Broadcast equipment and technology providers — The company relies on various unnamed vendors for broadcast transmission equipment, software, and digital infrastructure services.Source
Competitors
- Digital media and advertising platforms — The company competes with various digital media outlets and online advertising platforms for local marketing budgets.Source
Strengths
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
28
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
30
Poor
Financial Strength
56
Business Quality / Moat
1
Management
40
Growth Quality
14
Risk / Durability
29
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
19
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
23/100
Building Historical Record
Model Score 23/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Debt service risk
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for SGA
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving SGA's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •Is SGA's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •How is SGA likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
- •What specifically needs to improve for SGA to reach sustainable profitability?
- •What future growth or profitability would be needed to justify SGA's current valuation?
Essential Investment Snapshot
Wall Street Score
28
Opportunity Score
19
Market Cap
$53.2M
P/E Ratio
-6.0
EPS
$-1.40
52-Week High
$12.99
52-Week Low
$8.08
Beta
-0.07
Shares Outstanding
6.2M
Total Revenue
$103.9M
Total Debt
$5.0M
Dividend Yield (TTM)
11.95%
Liquidation Value / Share
$24.09
Dividend / Share (TTM)
$1.00
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for SGA
Detected from reported data — verify before acting.Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Debt service risk
Interest coverage is low (~-5.0x). Earnings may be strained to cover interest expense.
Community Sentiment
0 active · 0 total callsNo personal call yet on SGA.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Decentralized local management structure.
- +Strong community engagement and local advertiser relationships.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Broadcasting industry.
- −Fluctuations in operating results and stock price.
- −Regulatory compliance with FCC rules and the Communications Act.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
3 historical score records availablePrevious Score
28
Oct 1, 2026
Change
Unchanged
Current Score
28
Oct 19, 2026
Category Changes
SGA score was unchanged.
Projected Score
Projected Score
25
Projected Change
-2.9 points
Preliminary comparable-period financial changes suggest decline of approximately 2.9 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$8.37
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $103.9M | $107.1M | $112.9M | $112.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $74.4M | $97.0M | $96.9M | $90.2M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $29.5M | $10.2M | $16.0M | $22.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $11.7M | $12.3M | $12.6M | $11.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $22.0M | $12.3M | $13.7M | $11.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | -$6.4M | -$4.9M | $10.2M | $18.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $7.6M | -$2.2M | $2.4M | $11.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $403K | $434K | $348K | $173K | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$11.8M | -$10.5M | $4.6M | $12.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | -$2.9M | -$2.6M | $1.1M | $3.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$8.9M | -$7.9M | $3.5M | $9.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-1.40 | $-1.28 | $0.55 | $1.55 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 6.09M | 6.15M | 6.08M | 6.04M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 6.09M | 6.15M | 6.08M | 6.04M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$26.4M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.15
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
No material change
Cash Change
+16.4%
Margin Change
-0.4 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Cash position grew
What Weakened
- Margins contracted
Potential Score Impact
Positive indicators included cash levels. Pressure indicators included revenue growth, EPS growth, debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 6.5%. EPS declined 16.7%. Cash increased 16.4%. Total debt was essentially unchanged. Net income margin declined by 0.4 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Log in to view dividend history.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
3 historical recordsHistorical Score Chart
3 of 3 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
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Saga Communications, Inc. Declares a Quarterly Cash Dividend of $0.25 per Share
Saga Communications, Inc. (SGA) Q2 2026 Earnings Call Transcript
Rumor Mill · SGA
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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