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comScore Inc.
The research page contains a warning that has not been mapped to a supported model interpretation. The company research remains available, but the complete score is withheld until the warning is reviewed.
SCOR · Price history
Price at last available close
$3.34
−$1.34 (-28.57%) 1M
2026-10-30
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Company & revenue
About comScore Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite.
How they make money
Comscore generates revenue primarily through subscription-based contracts and usage-based fees for its cross-platform audience measurement, advertising activation, and film reporting services. The company collects, processes, and analyzes large datasets from digital, TV, and cinema sources to provide actionable insights to media companies, advertisers, and agencies, with costs driven by data acquisition, technology infrastructure, and personnel expenses.
Products & services
Comscore provides cross-platform audience and advertising measurement solutions, including Comscore TV (National and Local), Comscore Content Measurement (CCM), the Hollywood Software Suite (TDS, EMS, ACE), and Research & Insight Solutions such as Comscore Marketing Solutions, Proximic, and Comscore Campaign Ratings.
Brands & revenue mix
Primary brand for audience measurement and analytics.
Separate brand revenue is not available in this research.Source
Brand for activation solutions.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Customer concentration
The company discloses that it relies on a diverse customer base and does not have a single customer accounting for more than 10% of total revenue as of the fiscal year ended 2025-12-31.
Suppliers, materials & equipment
- Data providers — Various third-party sources that provide digital, TV, and cinema data used for measurement and analytics.Source
Competitors
- Nielsen — Competes in the audience measurement and media analytics market.Source
Strengths
Company-specific research
Questions worth answering for SCOR
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving SCOR's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •Is SCOR's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •How is SCOR likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
- •What specifically needs to improve for SCOR to reach sustainable profitability?
- •Is SCOR's valuation discount tied to a temporary concern or to a longer-term business risk?
Essential Investment Snapshot
Market Cap
$51.9M
P/E Ratio
0.5
EPS
$6.64
52-Week High
$9.34
52-Week Low
$3.38
Beta
1.12
Analyst Target
$12.50
Shares Outstanding
15.2M
Total Debt
$9.3M
Dividend
No current dividend
Liquidation Value / Share
$11.80
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Strong downward momentum
Elevated movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for SCOR
Detected from reported data — verify before acting.Debt service risk
Interest coverage is low (~0.7x). Earnings may be strained to cover interest expense.
Community Sentiment
0 active · 0 total callsNo personal call yet on SCOR.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Proprietary cross-platform measurement capabilities.
- +Extensive data assets across TV, digital, and cinema.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Software - Application industry.
- −Dependence on third-party data providers.
- −Rapidly changing technology and media consumption habits.
- −Diluted weighted-average shares increased 198.0% year over year.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
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Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
Score changes will appear once more historical records are available.
Price vs. Value
Review model assumptionsThis model estimate is more than three times the share price.
This is a formula-based estimate, not a verified fair value or price target. Check the earnings and growth assumptions.
Stored EPS: $6.64 · Growth assumption: 0.0% · Earnings multiplier: 8.5×.
Current Price
$3.42
Model Intrinsic Value
$56.44
Difference
−$53.02
-93.9% vs IV
Margin of Safety
93.9%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $346.9M | $357.5M | $356.0M | $371.3M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $214.4M | $215.3M | $208.7M | $205.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $132.5M | $142.2M | $147.3M | $165.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $29.3M | $30.2M | $33.1M | $33.7M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $108.9M | $107.5M | $105.3M | $114.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $140.8M | $137.7M | $206.8M | $239.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $15.2M | $28.6M | -$28.6M | -$49.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | -$8.2M | $4.5M | -$59.5M | -$73.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $2.7M | $6.7M | $1.9M | $1.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$16.5M | -$8.1M | -$59.3M | -$77.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $1.0M | $1.9M | $924K | $1.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$17.6M | -$10.0M | -$60.2M | -$79.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $6.64 | $4.30 | $-15.53 | $-19.88 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 15.24M | 5.25M | 5.01M | 4.81M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 15.24M | 5.31M | 5.01M | 4.81M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$79.2M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
-$0.97
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
-84.4%
Cash Change
-1.1%
Margin Change
-8.0 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Debt reduced
What Weakened
- Margins contracted
- Cash position declined
Potential Score Impact
Positive indicators included debt levels. Pressure indicators included revenue growth, EPS growth, cash levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 11.3%. EPS declined 64.5%. Cash declined 1.1%. Total debt declined 84.4%. Net income margin declined by 8.0 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
4 historical recordsHistorical Score Chart
3 of 4 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
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Rumor Mill · SCOR
Corporate developments & opportunities
No reviewed developments match this filter.
The reliability percentage measures the strength of the supporting evidence—not the probability that the event will occur or that the stock will rise. Rumor Mill is separate from the WSS score.
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