Sturm, Ruger & Company, Inc.
RGR · Price history
Price at last available close
$46.39
+$4.21 (+9.98%) 1M
2026-10-28
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Company & revenue
About Sturm, Ruger & Company, Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Sturm, Ruger & Company, Inc., including its affiliated entities, is engaged in the development, production, and distribution of firearms under the Ruger brand, primarily within the United States. The company's business activities are structured into two principal divisions: Firearms and Castings. Its diverse product portfolio encompasses various types of rifles, such as single-shot, autoloading, bolt-action, and sporting models.
How they make money
Sturm, Ruger & Company, Inc. generates revenue primarily through the design, manufacture, and sale of firearms for the commercial sporting market. The company sells its products through a network of independent wholesale distributors who then supply federally licensed retail dealers, and it also operates a castings segment that produces metal components for its own firearms and for external customers.
Products & services
The company manufactures a wide range of firearms including rifles (bolt-action, autoloading, modern sporting), pistols (rimfire and centerfire autoloading), and revolvers (single-action and double-action), as well as over-under shotguns. It also produces precision investment castings and metal injection molded parts.
Brands & revenue mix
Primary brand for the company's extensive line of firearms.
Separate brand revenue is not available in this research.Source
Brand focused on lever-action rifles.
Separate brand revenue is not available in this research.Source
Legacy brand associated with the company's product portfolio.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer types
Customer concentration
The company sells its products primarily to a small number of independent wholesale distributors. As of the fiscal year ended December 31, 2025, the company reported that its three largest independent distributors accounted for a significant portion of its total net sales.
Suppliers, materials & equipment
- Unnamed metal and component suppliers — The company relies on various suppliers for raw materials and components used in the manufacturing of firearms and castings.Source
Competitors
Strengths
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
30
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
44
Weak
Financial Strength
64
Business Quality / Moat
18
Management
62
Growth Quality
29
Risk / Durability
34
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
34
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
39/100
Building Historical Record
Model Score 39/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Insider activity signal is favorable
- •Recent buyback activity is present
- •Debt service risk
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Asset quality is a weaker factor
Company-specific research
Questions worth answering for RGR
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can RGR maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •Is RGR's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •How is RGR likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
- •What future growth or profitability would be needed to justify RGR's current valuation?
Essential Investment Snapshot
Wall Street Score
30
Opportunity Score
34
Market Cap
$741.2M
P/E Ratio
56.0
EPS
$0.77
52-Week High
$47.50
52-Week Low
$28.33
Beta
0.24
Intrinsic Value
$6.53
Analyst Target
$46.00
Shares Outstanding
16.2M
Total Revenue
$577.2M
Total Debt
$1.5M
Reported Dividend Yield
1.47%
Liquidation Value / Share
$17.85
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Normal movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for RGR
Detected from reported data — verify before acting.Dividend history reported
The provider reports a dividend yield. Confirm the latest declaration before treating it as a current payment.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Debt service risk
Interest coverage is low (~-123.5x). Earnings may be strained to cover interest expense.
Community Sentiment
0 active · 0 total callsNo personal call yet on RGR.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Strong brand recognition and reputation for rugged, reliable firearms.
- +Vertically integrated manufacturing capabilities including precision investment casting.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Aerospace & Defense industry.
- −Significant dependence on a small number of independent wholesale distributors.
- −Exposure to legislative and regulatory changes regarding firearm ownership and sales.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
3 historical score records availablePrevious Score
30
Oct 1, 2026
Change
Unchanged
Current Score
30
Oct 15, 2026
Category Changes
RGR score was unchanged.
Projected Score
Projected Score
33
Projected Change
+3.0 points
Preliminary comparable-period financial changes suggest improvement of approximately 3.0 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
OvervaluedCurrent Price
$46.39
Model Intrinsic Value
$6.53
Difference
+$39.86
+610.6% vs IV
Margin of Safety
-610.6%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $577.2M | $546.1M | $535.6M | $543.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $469.3M | $456.5M | $421.2M | $410.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $107.9M | $89.6M | $114.4M | $133.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $8.4M | $8.2M | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $102.1M | $93.3M | $82.8M | $81.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $99.6M | $101.2M | $82.8M | $81.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $34.2M | $15.8M | $59.9M | $81.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $8.3M | -$11.6M | $31.7M | $52.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $55K | $94K | $102K | $205K | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $11.3M | -$7.2M | $37.8M | $58.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | -$870K | -$2.8M | $7.2M | $10.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | $12.2M | -$4.4M | $30.6M | $48.2M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $0.77 | $-0.27 | $1.79 | $2.73 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 15.96M | 16.24M | 17.09M | 17.68M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 16.27M | 16.24M | 17.27M | 17.81M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$158.1M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.43
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+3.9%
Cash Change
+31.7%
Margin Change
+17.4 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
- Cash position grew
What Weakened
- Debt increased
Potential Score Impact
Positive indicators included revenue growth, cash levels, net income margin. Pressure indicators included EPS growth, debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 19.3%. EPS declined 141.0%. Cash increased 31.7%. Total debt increased 3.9%. Net income margin improved by 17.4 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
A dividend is reported, but detailed payment history is temporarily unavailable or awaiting refresh.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
3 historical recordsHistorical Score Chart
3 of 3 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Aerospace & DefenseNews
BRODSKY & SMITH SHAREHOLDER UPDATE: Notifying Investors of the Following Investigations: Ruger & Company, Inc. (NYSE – RGR), Atkore, Inc. (NYSE – ATKR), Centerspace (NYSE – CSR), Aethlon Medical, Inc. (Nasdaq – AEMD)
BERETTA HOLDING S.A. COMMENCES CASH TENDER OFFER FOR SHARES OF STURM, RUGER & COMPANY, INC.
Italian gunmaker Beretta to raise stake in Sturm Ruger to 25%, paper says
Ruger Provides Update on Strategic Cooperation Agreement with Beretta Holding
Rumor Mill · RGR
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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