Rocky Brands, Inc. (RCKY) Stock Score, Valuation & Financial Research
Rocky Brands, Inc. is in the Consumer Cyclical sector and Apparel - Footwear & Accessories industry. It is reviewed using Wall Street Score's company-strength, valuation, growth and financial-health framework. The current Wall Street Score is 34/100.
Quick answer for RCKY
Rocky Brands, Inc. currently has a Wall Street Score of 34/100. The stored market price is $44.19. Its financial score is 15/100. Its valuation score is 26/100. These figures are a research snapshot, not a buy or sell recommendation.
What Rocky Brands, Inc. does
Rocky Brands, Inc. is engaged in the comprehensive process of designing, manufacturing, and distributing footwear and apparel globally, spanning markets in the United States, Canada, and internationally. The company boasts an extensive brand portfolio, featuring its owned names such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, and Ranger, in addition to products under a licensed Michelin brand. Its operations are structured into three main divisions: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment facilitates the supply of products to approximately 10,000 retail locations. These diverse distribution channels include major sporting goods chains, outdoor equipment retailers, independent shoe stores, hardware stores, catalog merchants, large-scale general merchandise outlets, uniform suppliers, agricultural store chains, specialized safety equip
RCKY financial snapshot
- Wall Street Score:
- 34/100
- Current price:
- $44.19
- Market capitalization:
- $333.3M
- Revenue:
- $492.3M
- Net income:
- $18.6M
- Free cash flow:
- $9.7M
- Cash:
- $1.7M
- Total debt:
- $122.2M
- EPS:
- 2.98
- P/E ratio:
- 14.8x
- Financial score:
- 15/100
- Valuation score:
- 26/100
- Revenue score:
- 28/100
What stands out
- Reported year-over-year revenue growth is +0.0%.
- Free cash flow is $9.7M, showing positive cash generation.
- The balance sheet shows $1.7M of cash versus $122.2M of total debt, so leverage deserves attention.
What the numbers mean
Its current valuation score is 26/100, which Wall Street Score classifies as weak within the model's valuation framework.
The financial score is 15/100. This is a starting point for reviewing liquidity, leverage and cash-flow strength rather than a stand-alone recommendation.
A strong company and an attractive stock price are not always the same thing. Revenue, earnings, free cash flow, debt, management quality, competitive advantage and valuation should be considered together. Wall Street Score organizes these inputs into a consistent research framework so investors can identify what deserves deeper review.
Data freshness: Financial data last refreshed 2026-07-24.
How to research RCKY
Start by understanding how the company makes money. Then compare revenue and earnings trends, cash generation, debt, liquidity and valuation. Review the company's latest filings and earnings reports before acting on any score or model estimate.
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Data may change as company filings and market prices update. Educational research only; not a buy or sell recommendation.