PSQ Holdings, Inc.
PSQH · Price history
Price at last available close
$3.28
−$1.72 (-34.40%) 1M
2026-10-27
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Company & revenue
About PSQ Holdings, Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 13, 2026. A research update is not a new financial filing.
Who they are
PSQ Holdings, Inc. manages a digital ecosystem, accessible via both an app and a website, that facilitates connections between American consumers and businesses sharing similar values, whether online or within their local areas. This expansive platform features over 70,000 businesses spanning numerous industries and serves a substantial community of 1. 6 million consumer members.
How they make money
PSQ Holdings, Inc. operates a values-aligned platform that connects consumers with businesses sharing traditional American values. The company generates revenue primarily through e-commerce transactional fees, advertising services, and the sale of consumer goods through its subsidiary, EveryLife.
Products & services
The company provides an online marketplace (PublicSq.) for values-aligned commerce, advertising solutions for business members, and direct-to-consumer baby care products via its EveryLife brand.
Brands & revenue mix
The primary online marketplace platform for values-aligned commerce.
Separate brand revenue is not available in this research.Source
A direct-to-consumer brand offering baby care products.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer concentration
The company does not disclose specific customer concentration figures in its 2025 annual report.
Suppliers, materials & equipment
- Third-party logistics and fulfillment providers — The company relies on unnamed third-party logistics providers for the storage, packaging, and distribution of consumer goods sold through its EveryLife brand.Source
Competitors
- General e-commerce marketplaces — Large-scale online retailers and advertising platforms that compete for consumer attention and business advertising spend.Source
Strengths
Sources
Financial risk observations and what to check
These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.
Diluted weighted-average shares increased 20.6% year over year.
Compare per-share results with total earnings and inspect the equity footnote. A change in weighted-average shares does not by itself establish the cause, the number of shares issued today, or the economic effect of a split.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
24
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
30
Poor
Financial Strength
11
Business Quality / Moat
25
Management
40
Growth Quality
73
Risk / Durability
10
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
20
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
32/100
Building Historical Record
Model Score 32/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
No strong positive signal is being highlighted from the currently available summary data.
- •Debt service risk
- •Valuation is a weaker part of the current profile
- •Debt / balance-sheet profile needs attention
Company-specific research
Questions worth answering for PSQH
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can PSQH maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •How long can PSQH fund negative free cash flow using its current cash position before it may need more debt or new shares?
- •Is PSQH's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What specifically needs to improve for PSQH to reach sustainable profitability?
- •What future growth or profitability would be needed to justify PSQH's current valuation?
Essential Investment Snapshot
Wall Street Score
24
Opportunity Score
20
Market Cap
$11.0M
P/E Ratio
-0.3
EPS
$-10.99
52-Week High
$35.10
52-Week Low
$2.95
Beta
0.46
Analyst Target
$3.50
Shares Outstanding
3.1M
Total Revenue
$27.0M
Total Debt
$36.3M
Dividend
No current dividend
Liquidation Value / Share
$1.35
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Strong downward momentum
Elevated movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for PSQH
Detected from reported data — verify before acting.Debt service risk
Interest coverage is low (~-9.1x). Earnings may be strained to cover interest expense.
Community Sentiment
0 active · 0 total callsNo personal call yet on PSQH.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Strong brand identity focused on traditional American values.
- +Differentiated marketplace platform.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Software - Application industry.
- −Dependence on third-party logistics and supply chain partners.
- −Risks associated with operating a nascent e-commerce platform.
- −Diluted weighted-average shares increased 20.6% year over year.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
3 historical score records availablePrevious Score
23
Oct 1, 2026
Change
+1.0
points
Current Score
24
Oct 15, 2026
Category Changes
PSQH increased 1 points because Revenue improved by 3.4 points, Asset improved by 7.2 points.
Positive Contributors
- + Revenue improved by 3.4 points
- + Asset improved by 7.2 points
Projected Score
Projected Score
19
Projected Change
-5.6 points
Preliminary comparable-period financial changes suggest decline of approximately 5.6 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$3.28
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|---|
| Revenue | $27.0M | $18.2M | $23.2M | $5.7M | ···· | ···· |
| Cost of Revenue | $12.2M | $5.6M | $9.1M | $3.8M | ···· | ···· |
| Gross Profit | $14.8M | $12.6M | $14.1M | $1.9M | ···· | ···· |
| Research & Development | $3.2M | $3.8M | $4.4M | $4.6M | ···· | ···· |
| SG&A Expenses | $34.4M | $34.8M | $62.1M | $27.3M | ···· | ···· |
| Operating Expenses | $43.2M | $44.6M | $69.8M | $41.2M | ···· | ···· |
| EBITDA | -$20.5M | -$14.8M | -$52.1M | -$50.7M | ···· | ···· |
| Operating Income | -$28.4M | -$32.0M | -$55.7M | -$39.3M | ···· | ···· |
| Interest Expense | $1.8M | $3.5M | $2.3M | $177K | ···· | ···· |
| Income Before Tax | -$29.1M | -$24.9M | -$57.7M | -$53.3M | ···· | ···· |
| Income Tax Expense | -$35K | $0.00 | $1K | $2K | ···· | ···· |
| Net Income | -$35.9M | -$24.9M | -$57.7M | -$53.3M | ···· | ···· |
| Basic EPS | $-10.99 | $-8.10 | $-27.00 | $-36.45 | ···· | ···· |
| Basic Shares | 3.64M | 3.10M | 2.13M | 1.46M | ···· | ···· |
| Diluted Shares | 3.64M | 3.10M | 2.13M | 1.46M | ···· | ···· |
Earnings Summary
Revenue
$7.1M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
-$1.54
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+9.1%
Cash Change
-59.7%
Margin Change
+39.3 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
What Weakened
- Cash position declined
- Debt increased
Potential Score Impact
Positive indicators included revenue growth, net income margin. Pressure indicators included EPS growth, cash levels, debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 0.7%. EPS declined 43.0%. Cash declined 59.7%. Total debt increased 9.1%. Net income margin improved by 39.3 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
3 historical recordsHistorical Score Chart
3 of 3 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
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Rumor Mill · PSQH
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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