Educational research only—not investment advice or a recommendation. Scores and estimates may use delayed, incomplete, restated, or corrected market and filing data. Independently verify information before making an investment decision.
Price updated todayFinancials updated Oct 15, 2026
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POWW · Price history
Price at last available close
$2.39
+$0.12 (+5.29%) 1M
2026-10-28
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Primary reporting period: 2026-03-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Outdoor Holding Company specializes in digital commerce, primarily operating an internet-based marketplace. A central component of its operations is the GunBroker e-commerce platform, a bidding website that facilitates the legitimate trade of firearms, ammunition, and various hunting and shooting accessories. Beyond its core marketplace, the firm also undertakes banner advertising campaigns.
How they make money
Outdoor Holding Company operates an e-commerce marketplace, GunBroker.com, which connects buyers and sellers of firearms, ammunition, and outdoor gear. The company generates revenue primarily through transaction fees, listing fees, and advertising services provided to users and federally-licensed firearm dealers on its platform.
Products & services
The company operates the GunBroker.com online marketplace, providing a platform for the sale of firearms, ammunition, and outdoor sporting goods, while facilitating compliance with state and federal regulations.
Brands & revenue mix
GunBroker.com
The primary online marketplace brand for firearms and outdoor gear.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Individual consumers in the outdoors communitySource
Customer concentration
For the fiscal year ended March 31, 2026, the company reported that no customers comprised more than 10% of its total revenue.
Suppliers, materials & equipment
unnamed — The company relies on various third-party technology and hosting service providers to maintain the GunBroker.com platform infrastructure.Source
Strengths
Established brand presence in the online firearms and outdoor sporting goods marketplaceSource
Risks
Regulatory and legal risks associated with the sale of firearms and ammunitionSource
Dependence on the continued operation and security of the GunBroker.com platformSource
Overall investment score · Quality, value, risk and opportunity
25
Poor
PoorElite
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
33
Poor
Financial Strength
40
Business Quality / Moat
23
Management
54
Growth Quality
28
Risk / Durability
0
Weak Company · Expensive Stock
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
22
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
31/100
Building Historical Record
Model Score 31/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
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WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
What we like
•Recent buyback activity is present
What to watch
•Debt service risk
•Repurchase headline · Oct 22, 2026
•Valuation is a weaker part of the current profile
•Revenue fundamentals are weak
•Debt / balance-sheet profile needs attention
Company-specific research
Questions worth answering for POWW
Research inputs 100% complete
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
•Can POWW maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
•How long can POWW fund negative free cash flow using its current cash position before it may need more debt or new shares?
•How is POWW likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
•What future growth or profitability would be needed to justify POWW's current valuation?
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
Volatility = How violently is it moving?
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for POWW
Detected from reported data — verify before acting.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Debt service risk
Interest coverage is low (~-0.5x). Earnings may be strained to cover interest expense.
Repurchase headline · Oct 22, 2026
Outdoor Holding Company Increases Aggregate Share Repurchase Authorization to $35 Million and Extends Program Through July 4, 2027 — This is a provider-linked headline, not an independently confirmed event. Check the article and company filings for the subject, proposed/completed status, and subsequent updates.
+Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
+Established brand presence in the online firearms and outdoor sporting goods marketplace.
Potential downside factors
−Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Aerospace & Defense industry.
−Regulatory and legal risks associated with the sale of firearms and ammunition.
−Dependence on the continued operation and security of the GunBroker.com platform.
−Negative free cash flow may increase the need for outside financing and dilution.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
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Scores
Click any score for full breakdown
Wall Street Score
Very Weak25/ 100
Weak (0–50)Fair (51–71)Strong (72+)
Debt
Weak
40
Debt Cost15.8%
Debt Reduction YoY-618.1%
Debt / Equity0.05x
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Revenue
Poor
14
Revenue YoY5.1%
Revenue CAGR-2.6%
Net Margin10.7%
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Asset
Weak
46
Asset Growth YoY-10.0%
Liquidation/Share$2.02
Net Assets/MCap0.98x
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Capital
Poor
16
Earnings Yield2.2%
Buyback Yield1.0%
Debt Cost15.8%
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Management
Fair
54
ROIC-0.5%
ROE2.4%
ROA2.2%
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Moat
Poor
23
EPS Growth—
FCF/Share Growth—
Rev/Share Growth-0.5%
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Valuation
Poor
0
Intrinsic Value$0.22
Value Reference$0.13
MOS-975.0%
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Buffett
Poor
31
Revenue14
Moat23
Valuation0
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MOS
Poor
0
MOS %-975.0%
Value Reference$0.13
Deep Discount Reference$0.09
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Financial
Poor
25
Interest Coverage-0.5x
ROIC-0.5%
FCF Yield-0.5%
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Master
Weak
40
Financial25
Valuation0
Debt40
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Resilience
Poor
30
Survival Years48.6 yrs
Current Ratio3.96x
FCF Margin-2.7%
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Score Changes
3 historical score records available
Previous Score
25
Oct 1, 2026
Change
Unchanged
Current Score
25
Oct 15, 2026
Category Changes
Revenue0
Debt0
Assets+0.1
Capital0
Management0
Moat0
Valuation0
Buffett0
POWW score was unchanged.
Projected Score
Projected Score
24
Projected Change
-0.8 points
Preliminary comparable-period financial changes suggest decline of approximately 0.8 points. This is a projected estimate, not the official WallStreetScore.
Monetary values in USD. Share counts in raw units.
Income StatementBalance SheetCash Flow
AnnualQuarterlyTTM + Annual
All rows
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
Line Item
TTM
2026
2025
2024
2023
2022
2021
2020
2019
2017
2016
Revenue
$53.7M
$51.1M
$49.4M
$53.9M
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Cost of Revenue
$10.9M
$20.9M
$6.5M
$7.7M
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····
····
····
····
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Gross Profit
$42.9M
$30.2M
$42.9M
$46.3M
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····
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Research & Development
$0.00
$0.00
$0.00
$0.00
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SG&A Expenses
$13.3M
$23.2M
$89.1M
$39.7M
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····
····
····
····
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Operating Expenses
$39.3M
$31.0M
$102.6M
$52.7M
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····
····
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EBITDA
$20.8M
$13.6M
-$45.3M
$7.2M
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····
····
····
····
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Operating Income
$3.5M
-$820K
-$59.7M
-$6.4M
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Interest Expense
$1.2M
-$1.8M
$82K
$446K
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····
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Income Before Tax
$4.6M
-$4.9M
-$58.9M
-$6.3M
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····
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····
····
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Income Tax Expense
$86K
$50K
$6.3M
-$948K
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····
····
····
····
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Net Income
$5.7M
-$3.5M
-$130.8M
-$16.6M
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Basic EPS
$0.03
$-0.06
$-1.14
$-0.16
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Basic Shares
116M
117M
118M
118M
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····
····
····
····
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Diluted Shares
124M
117M
118M
118M
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····
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····
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Upgrade to Premium for up to 10 annual periods, where available.
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
Margins expanded
Cash position grew
Debt reduced
Potential Score Impact
Positive indicators included revenue growth, cash levels, debt levels, net income margin. Pressure indicators included EPS growth. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 22.1%. EPS declined 132.3%. Cash increased 8.5%. Total debt declined 53.6%. Net income margin improved by 73.9 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Upgrade to Premium to unlock all earnings history.View plans
Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.
Dividend HistoryShare
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Predictions & Historical PerformanceShare
Conservative Projected Values
3 Years
$———.——
Premium
5 Years
$———.——
Premium
10 Years
$———.——
Premium
Conservative Projection Rate
——%
Premium
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.