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Educational research only—not investment advice or a recommendation. Scores and estimates may use delayed, incomplete, restated, or corrected market and filing data. Independently verify information before making an investment decision.

OptimizeRx Corp.

OPRXNASDAQ
Wall Street Score · overall investment42/100
$8.57USD+$0.18 (+2.15%)
Company website www.optimizerx.com
Headquarters260 Charles Street, Waltham, MA, 02453, US
Financial statement currencyUSD · no FX conversion applied
Healthcare · Medical - Healthcare Information Services
Price updated todayFinancials updated Oct 1, 2026
Price Chart+$0.62 (+7.80%)
2026-09-042026-09-092026-09-112026-09-152026-09-172026-09-212026-09-232026-09-252026-09-292026-10-02$7.00$7.50$8.00$8.50$9.00

Company & revenue

About OptimizeRx Corp.

Financial breakdown: year ended 2025-12-31

Who they are

OptimizeRx Corp. is digital health company, engaged in the provision of digital health messaging via electronic health records, which serve as a direct channel for pharmaceutical companies to communicate with healthcare providers. It offers electronic health record (EHR) workflow solutions which include financial messaging, patient education, and brand messaging and brand support. The company was founded by David A.

Brands & revenue mix

Dynamic Audience Activation Platform (DAAP)

AI-driven platform that generates dynamic audiences with predictive analytics through machine learning for life sciences brands.

Separate brand revenue is not available in this research.Source

Micro-Neighborhood® Targeting (MNT)

Privacy-first process for creating consumer audiences to deliver targeted marketing campaigns.

Separate brand revenue is not available in this research.Source

CopayCue™

Next-generation copay activation solution powered by real-time prescribing intent within the EHR workflow.

Separate brand revenue is not available in this research.Source

Profiler

Tool providing insights into customers' target consumers to enhance marketing effectiveness.

Separate brand revenue is not available in this research.Source

Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.

Product / operating segments

Other RevenueUSD 215,000

Reported percentage. Percentages use consolidated company revenue unless a different denominator is stated.

Disclosed major customersPREMIUM

  • AbbVie
  • Merck & Co.
  • Novartis
  • Pfizer

Customer concentrationPREMIUM

For the rolling twelve months ended June 30, 2026, the top 20 pharmaceutical customers contributed 54% of revenue. In fiscal year 2025, the top five customers accounted for approximately 47% of revenue.

Business relationships & partnershipsPREMIUM

  • DeepIntent — Integration of OptimizeRx's authenticated EHR network into DeepIntent's healthcare demand-side platform (DSP) for healthcare advertising.Source
  • ConnectiveRx — A revenue-share agreement resulting from a 2014 legal settlement for financial messaging distribution through the integrated network.

Wall Street Score

Overall investment score · Quality, value, risk and opportunity

42

Weak

PoorElite

View category scores →

Company Quality

How good is the actual business—regardless of today’s stock price?

52

Fair

Financial Strength

35

Business Quality / Moat

94

Management

72

Growth Quality

10

Risk / Durability

20

Weak Company · Expensive Stock

Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.

Opportunity

Opportunity Score · How does the current price compare with estimated value?

50

Avoid

Based on current valuation, company quality, recent trends, and available market signals.

View score details →

Model Outlook

12-month model · What does the model think happens next?

58/100

Building Historical Record

Model Score 58/100 — estimates relative performance potential, distinct from WallStreetScore (company quality).

Probability unavailable — the model has not produced a calibrated probability yet.

Click for full breakdown →

WSS View

The quick read

WSS currently sees meaningful weaknesses in the company-strength profile.

At today’s price, the WSS valuation framework currently reads as moderate rather than unusually attractive.

The model outlook is currently moderate.

What we like

No strong positive signal is being highlighted from the currently available summary data.

What to watch
  • •Valuation is a weaker part of the current profile
  • •Revenue fundamentals are weak
  • •Debt / balance-sheet profile needs attention
  • •Asset quality is a weaker factor

Company-specific research

Questions worth answering for OPRX

Research inputs 100% complete

These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.

  • •What is driving OPRX's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
  • •Is OPRX's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
  • •Does OPRX's balance between cash and debt leave enough flexibility if business conditions weaken?
  • •What future growth or profitability would be needed to justify OPRX's current valuation?
  • •What does the current fundamental change risk warning mean for the reliability or interpretation of OPRX's score?
Business analysis: 43 days ago · Fresh

Essential Investment Snapshot

Wall Street Score

42

0–100 · Weak

Opportunity Score

50

0–100 · Fair

Market Cap

$160.8M

P/E Ratio

34.3

EPS

$0.24

52-Week High

$22.25

52-Week Low

$4.54

Beta

1.09

Intrinsic Value

$9.38

Analyst Target

$11.00

Shares Outstanding

19.0M

Total Revenue

$98.7M

Total Debt

$19.5M

Dividend

No current dividend

View dividend history

Liquidation Value / Share

$6.90

Estimated net asset value per share

Momentum & Volatility Signals

Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.

0–100 market signals
Momentum
84/ 100
+9 pts / 5d

Strong upward momentum

5D +6.6% · 20D +7.8% · RSI 66 · Price vs 20D avg +10.5%
Volatility
43/ 100
+7 pts / 5d

Normal movement

20D realized vol 53.1% · 60D 63.6% · Acceleration 0.84x
Momentum = Where is it going?

A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.

Volatility = How violently is it moving?

A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.

Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.

Community Sentiment

0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)

No personal call yet on OPRX.

What the Bulls Say

  • +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
  • +Material partnership/catalyst: Integration of OptimizeRx's authenticated EHR network into DeepIntent's healthcare demand-side platform (DSP) for healthcare advertising.
  • +Material partnership/catalyst: A revenue-share agreement resulting from a 2014 legal settlement for financial messaging distribution through the integrated network.
  • +Product opportunity: OptimizeRx Corp. is digital health company, engaged in the provision of digital health messaging via electronic health records, which serve as a direct channel for pharmaceutical companies to communicate with healthcare providers. It offers electronic health record (EHR) workflow solutions which include financial messaging, patient education, and brand messaging and brand support. The company was founded by David A. Harrell in 2006 and is headquartered in Waltham, MA.

What the Bears Say

  • −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Medical - Healthcare Information Services industry.

Bull and bear cases summarize disclosed catalysts, growth opportunities and risks; they are not buy or sell recommendations.

Create a free account to make a call.

Scores

Click any score for full breakdown
Wall Street Score
Weak42/ 100
Weak (0–50)Fair (51–71)Strong (72+)

Weak

42

Tap for breakdown →

Poor

30

Debt Cost20.3%
Debt Reduction YoY21.4%
Debt / Equity0.20x

Tap for breakdown →

Poor

30

Revenue YoY-9.8%
Revenue CAGR23.7%
Net Margin4.7%

Tap for breakdown →

Weak

47

Asset Growth YoY3.4%
Liquidation/Share$6.90
Net Assets/MCap0.92x

Tap for breakdown →

Weak

42

Earnings Yield2.9%
Buyback Yield4.5%
Debt Cost20.3%

Tap for breakdown →

Strong

72

ROIC7.0%
ROE3.5%
ROA2.8%

Tap for breakdown →

Elite

94

EPS Growth45.8%
FCF/Share Growth94.7%
Rev/Share Growth17.1%

Tap for breakdown →

Poor

29

Intrinsic Value$9.38
Value Reference$5.63
MOS0.1%

Tap for breakdown →

Weak

48

Revenue30
Moat94
Valuation29

Tap for breakdown →

Poor

27

MOS %0.1%
Value Reference$5.63
Deep Discount Reference$3.75

Tap for breakdown →

Poor

34

Interest Coverage2.3x
ROIC7.0%
FCF Yield11.9%

Tap for breakdown →

Poor

34

Financial34
Valuation29
Debt30

Tap for breakdown →

Fair

60

Survival Years0.6 yrs
Current Ratio3.04x
FCF Margin0.2%

Tap for breakdown →

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Score Changes

2 historical score records available

Previous Score

56

Jul 24, 2026

Change

-13.4

points

Current Score

42

Oct 1, 2026

Category Changes

Revenue-6.6
Debt0
Assets-6.3
Capital-16.0
Management-8.0
Moat0
Valuation-44.3
Buffett-7.9

OPRX decreased 13.4 points because Revenue declined by 6.6 points, Asset declined by 6.3 points, Capital declined by 16 points.

Negative Contributors

  • − Revenue declined by 6.6 points
  • − Asset declined by 6.3 points
  • − Capital declined by 16 points
  • − Management declined by 8 points
  • − Valuation declined by 44.3 points
  • − Buffett declined by 7.9 points

Projected Score

Projected Score

39

Projected Change

-2.8%

Preliminary comparable-period financial changes suggest decline of approximately 2.8 points. This is a projected estimate, not the official WallStreetScore.

Price vs. Value

Near Fair Value

Current Price

$8.57

Intrinsic Value

$9.38

Difference

−$0.81

-8.6% vs IV

Margin of Safety

8.6%

UndervaluedFair ValueOvervalued
Value Reference: $5.63
Deep Discount Reference: $3.75

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News

Zacks Investment Research9d ago

Will OPRX's OpenPath Deal Help TTD Capture More Healthcare Ad Dollars?

GlobeNewsWire10d ago

OptimizeRx Brings Net New Authenticated HCP Reach to The Trade Desk Through OpenPath

Seeking Alpha15d ago

OptimizeRx: Gross Margin Gains And Improved Long-Term Outlook

Defense World17d ago

Reviewing OptimizeRx (NASDAQ:OPRX) & Aclarion (NASDAQ:ACON)

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