Educational research only—not investment advice or a recommendation. Scores and estimates may use delayed, incomplete, restated, or corrected market and filing data. Independently verify information before making an investment decision.

Newell Brands Inc.

NWLNASDAQ
Wall Street Score · overall investment19/100
$5.08USD$-0.13 (-2.50%)
Company website www.newellbrands.com
Headquarters5 Concourse Parkway NE, Atlanta, GA, 30328, US
Financial statement currencyUSD · no FX conversion applied
Consumer Defensive · Household & Personal Products
Price from Oct 30, 2026Financials updated Oct 30, 2026

NWL · Price history

Price at last available close

$5.08

−$0.20 (-3.79%) 1M

2026-10-29

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Company & revenue

About Newell Brands Inc.

Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.

Who they are

Headquartered in Atlanta, Georgia, and established in 1903, Newell Brands Inc. is a global enterprise specializing in the development, manufacturing, sourcing, and distribution of a broad spectrum of consumer and commercial products. Its operations are divided into five core segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. Under its Commercial Solutions division, Newell provides essential items such as commercial cleaning and maintenance solutions, storage and organization products for closets and garages, advanced hygiene systems, material handling equipment, and home security and safety devices like smoke and carbon monoxide alarms.

How they make money

Newell Brands is a global consumer goods company that generates revenue by designing, manufacturing, and marketing a diverse portfolio of branded products. The company sells its goods primarily through mass-market retailers, home improvement centers, e-commerce platforms, and specialty retailers across more than 150 countries.

Products & services

The company offers a wide range of consumer products including writing instruments, food storage containers, baby gear, home appliances, and outdoor recreation equipment.

Brands & revenue mix

Rubbermaid

Leading brand in food storage and home organization.

Separate brand revenue is not available in this research.Source

Sharpie

Leading brand in writing instruments.

Separate brand revenue is not available in this research.Source

Graco

Leading brand in baby gear.

Separate brand revenue is not available in this research.Source

Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.

Product / operating segments

Home And CommercialUSD 3.77B52.4%

Period ended 2025-12-31Source

Learning And DevelopmentUSD 2.69B37.4%

Period ended 2025-12-31Source

Outdoor And RecreationUSD 741.00M10.3%

Period ended 2025-12-31Source

Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.

Geographic revenue

No reconciled geographic revenue breakdown was confirmed for the current research period.

Customer types

Disclosed major customers

Customer concentration

As of December 31, 2025, Walmart Inc. accounted for approximately 18% of the company's total net sales.

Suppliers, materials & equipment

  • Contract Manufacturing — The company utilizes various third-party contract manufacturers for the production of components and finished goods.Source

Competitors

  • Tupperware Brands Corporation — Competes in the food storage and home organization product categories.Source
  • Société BIC S.A. — Competes in the writing instruments and stationery market.Source

Strengths

  • Strong portfolio of well-known consumer brandsSource
  • Global distribution network across 150 countriesSource

Risks

  • High customer concentration with major retailersSource
  • Supply chain disruptions and raw material cost volatilitySource

Wall Street Score

Overall investment score · Quality, value, risk and opportunity

19

Poor

PoorElite

View category scores →

Company Quality

How good is the actual business—regardless of today’s stock price?

24

Poor

Financial Strength

54

Business Quality / Moat

0

Management

14

Growth Quality

25

Risk / Durability

14

Weak Company · Expensive Stock

Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.

Opportunity

Opportunity Score · How does the current price compare with estimated value?

33

Avoid

Based on current valuation, company quality, recent trends, and available market signals.

View score details →

Model Outlook

12-month model · What does the model think happens next?

38/100

Building Historical Record

Model Score 38/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.

Probability unavailable — the model has not produced a calibrated probability yet.

Click for full breakdown →

WSS View

The quick read

The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.

At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.

The model outlook is currently cautious.

What we like

No strong positive signal is being highlighted from the currently available summary data.

What to watch
  • •Debt service risk
  • •Valuation is a weaker part of the current profile
  • •Revenue fundamentals are weak

Company-specific research

Questions worth answering for NWL

Research inputs 100% complete

These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.

  • •Can NWL maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
  • •Is NWL's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
  • •Is NWL's debt load manageable relative to cash generation, interest costs and upcoming maturities?
  • •What specifically needs to improve for NWL to reach sustainable profitability?
  • •What future growth or profitability would be needed to justify NWL's current valuation?
Debt service risk
Business analysis: 17 days ago · Fresh

Essential Investment Snapshot

Wall Street Score

19

0–100 · Poor

Opportunity Score

33

0–100 · Poor

Market Cap

$2.16B

P/E Ratio

-9.6

EPS

$-0.53

52-Week High

$7.13

52-Week Low

$3.07

Beta

0.87

Analyst Target

$6.00

Shares Outstanding

418.2M

Total Revenue

$7.25B

Total Debt

$5.54B

Dividend Yield (TTM)

5.51%

View dividend history

Liquidation Value / Share

$5.86

Estimated net asset value per share

Dividend / Share (TTM)

$0.28

Trailing 12 months by ex-date; not a forecast

Momentum & Volatility Signals

Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.

0–100 market signals
Momentum
20/ 100
-36 pts / 5d

Strong downward momentum

5D -11.3% · 20D -4.3% · RSI 35 · Price vs 20D avg -8.1%
Volatility
38/ 100
+12 pts / 5d

Normal movement

20D realized vol 43.6% · 60D 42.2% · Acceleration 1.03x
Momentum = Where is it going?

A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.

Volatility = How violently is it moving?

A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.

Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.

Notices for NWL

Detected from reported data — verify before acting.

Dividend history reported

Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.

Debt service risk

Interest coverage is low (~1.4x). Earnings may be strained to cover interest expense.

Community Sentiment

0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)

No personal call yet on NWL.

Potential upside factors

  • +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
  • +Strong portfolio of well-known consumer brands.
  • +Global distribution network across 150 countries.
  • +Positive free cash flow may provide capacity to invest in growth.

Potential downside factors

  • −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Household & Personal Products industry.
  • −High customer concentration with major retailers.
  • −Supply chain disruptions and raw material cost volatility.

These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.

Create a free account to make a call.

Scores

Click any score for full breakdown
Wall Street Score
Very Weak19/ 100
Weak (0–50)Fair (51–71)Strong (72+)

Poor

19

Tap for breakdown →

Fair

67

Debt Cost6.2%
Debt Reduction YoY-1.9%
Debt / Equity2.18x

Tap for breakdown →

Poor

21

Revenue YoY0.6%
Revenue CAGR-5.9%
Net Margin-3.0%

Tap for breakdown →

Fair

55

Asset Growth YoY-2.6%
Liquidation/Share$5.86
Net Assets/MCap2.55x

Tap for breakdown →

Poor

25

Earnings Yield-10.2%
Buyback Yield3.8%
Debt Cost6.2%

Tap for breakdown →

Poor

14

ROIC5.8%
ROE-9.0%
ROA-2.0%

Tap for breakdown →

Poor

0

EPS Growth—
FCF/Share Growth-52.9%
Rev/Share Growth-4.5%

Tap for breakdown →

Poor

0

Intrinsic Value—
Value Reference—
MOS—

Tap for breakdown →

Poor

31

Revenue21
Moat0
Valuation0

Tap for breakdown →

Poor

0

MOS %—
Value Reference—
Deep Discount Reference—

Tap for breakdown →

Poor

6

Interest Coverage1.4x
ROIC5.8%
FCF Yield0.8%

Tap for breakdown →

Poor

13

Financial6
Valuation0
Debt67

Tap for breakdown →

Poor

19

Survival Years0.1 yrs
Current Ratio1.07x
FCF Margin0.2%

Tap for breakdown →

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Score Changes

4 historical score records available

Previous Score

19

Oct 8, 2026

Change

+0.1

points

Current Score

19

Oct 30, 2026

Category Changes

Revenue0
Debt0
Assets0
Capital+2.0
Management0
Moat0
Valuation0
Buffett0

NWL increased 0.1 points because Capital improved by 2 points.

Positive Contributors

  • + Capital improved by 2 points

Projected Score

Projected Score

22

Projected Change

+2.8 points

Preliminary comparable-period financial changes suggest improvement of approximately 2.8 points. This is a projected estimate, not the official WallStreetScore.

Price vs. Value

Valuation unavailable

Current Price

$5.08

Model Intrinsic Value

—

Difference

—

Margin of Safety

—

Value Reference: —
Deep Discount Reference: —

Intrinsic value is not currently available for this stock, so valuation can't be calculated.

Financial Charts

Revenue

201420152016201720182019202020212022202320242025$0$4.0B$8.0B$12.0B$16.0B

Additional Metrics

Operating Cash Flow

201520172019202120232025-$650M$0$650M$1.3B$1.9B

Total Debt

201520172019202120232025$0$3.0B$6.0B$9.0B$12.0B

Total Assets

201520172019202120232025$0$8.5B$17.0B$25.5B$34.0B

Net Margin %

No data
Monetary values in USD. Share counts in raw units.

Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.

Line ItemTTM2025202420232022202120202019201820172016
Revenue$7.25B$7.20B$7.58B$8.13B····························
Cost of Revenue$4.68B$4.77B$5.03B$5.69B····························
Gross Profit$2.57B$2.43B$2.55B$2.44B····························
Research & Development$0.00$0.00$0.00$117.0M····························
SG&A Expenses$1.99B$1.99B$2.07B$1.88B····························
Operating Expenses$1.98B$1.99B$2.48B$2.52B····························
EBITDA$476.0M$331.0M$358.0M$107.0M····························
Operating Income$588.0M$447.0M$67.0M-$85.0M····························
Interest Expense$345.0M$321.0M$295.0M$283.0M····························
Income Before Tax-$183.0M-$301.0M-$260.0M-$543.0M····························
Income Tax Expense$38.0M-$16.0M-$44.0M-$155.0M····························
Net Income-$221.0M-$285.0M-$216.0M-$388.0M····························
Basic EPS$-0.53$-0.68$-0.52$-0.94····························
Basic Shares423M418M416M414M····························
Diluted Shares430M418M416M414M····························
Upgrade to Premium for up to 10 annual periods, where available.
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Earnings Summary

Estimated earnings date:A future estimated earnings date is not currently available.
Jun 30, 2026Q2FY2026

Revenue

$1.99B

Estimate unavailable.

Revenue Beat/Miss

Not available (no estimate stored)

EPS

$0.25

Estimate unavailable.

EPS Beat/Miss

Not available (no estimate stored)

Debt Change

-1.6%

Cash Change

+6.4%

Margin Change

+2.9 pp

Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.

Financial Changes Since Prior Period

What Improved

  • Margins expanded
  • Cash position grew
  • Debt reduced

Potential Score Impact

Positive indicators included revenue growth, EPS growth, cash levels, debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.

Stored Earnings Analysis

Revenue increased 3.0%. EPS increased 127.3%. Cash increased 6.4%. Total debt declined 1.6%. Net income margin improved by 2.9 percentage points.

Earnings-Call Transcript

Earnings-call transcript analysis is not currently available.

These results may influence future scores when the next evaluation is completed.

Upgrade to Premium to unlock all earnings history.View plans
Earnings data: 121 days ago · Stale

Insider Activity

Guru / Smart Money

Guru Score

32

Smart Money

32

Number of Gurus

2

Total Guru Value

Avg Portfolio Weight

Largest Holder

Largest Holder %

New Positions

Increased Positions

Reduced Positions

Exited Positions

Net Guru Sentiment

Short Interest

Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.

Dividend History

Log in to view dividend history.

Conservative Projected Values

3 Years

$———.——

Premium

5 Years

$———.——

Premium

10 Years

$———.——

Premium

Conservative Projection Rate

——%

Premium

Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.

Conservative Projected Values

Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.

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Historical Outperformance Record

Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.

Start 7-Day Free Trial

Historical Trends

4 historical records
Jul 24, 26Oct 1, 26Oct 8, 26Oct 30, 260255075100

Historical Score Chart

3 of 4 records shown
3 historical score records are shown. Start your seven-day free trial to unlock 1 more record and the complete score history.Start Free Trial

Wall Street Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Debt Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Revenue Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Asset Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Capital Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Management Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Moat Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Valuation Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Buffett Score

Oct 1, 26Oct 8, 26Oct 30, 260255075100

Intrinsic Value

No data

Value Reference

No data

Margin of Safety %

No data

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CHD

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News

Rumor Mill · NWL

Corporate developments & opportunities

Explore market →

No reviewed developments match this filter.

Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.

Related Stock Research

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Highest Wall Street Score stocksStocks under $10How Wall Street Score worksHow to analyze a stockUnderstanding financial healthIntrinsic value guide

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