NIKE, Inc.
Company & revenue
About NIKE, Inc.
Financial breakdown: year ended 2026-05-31 · Research updated Oct 2, 2026
Who they are
Nike designs and sells sports footwear, clothing and equipment worldwide.
How they make money
Nike earns revenue through wholesale accounts, its stores and digital channels, plus licensing. FY2026 Nike Brand wholesale sales were $27.453 billion and direct sales were $17.720 billion.
Products & services
Athletic footwear; Sports apparel; Equipment and accessories
Brands & revenue mix
Calculated as NIKE Brand $45.222B less Jordan $7.034B; includes other Nike Brand activity.
Share calculated from disclosed revenue.Source
Separated from NIKE Brand above to avoid double counting.
Share calculated from disclosed revenue.Source
Includes Converse trademarks such as Chuck Taylor and All Star.
Share calculated from disclosed revenue.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
Calculated from reported segment revenue. Percentages use consolidated company revenue unless a different denominator is stated.
Geographic revenuePREMIUM
Calculated from reported segment revenue. Percentages use consolidated company revenue unless a different denominator is stated.
Customer types
- Individual consumers
- Footwear and sporting-goods retailers
- Department stores
Customer concentrationPREMIUM
FY2026: the three largest U.S. customers represented approximately 29% of U.S. sales. This is not 29% of worldwide revenue; those customers are unnamed in this disclosure.
Suppliers, materials & equipmentPREMIUM
- Air Manufacturing Innovation — Nike-owned subsidiary supplying Air-Sole and other cushioning components; an internal supplier, not an independent vendor.Source
- Sojitz Corporation of America — Provides import-export financing services, rather than manufacturing materials.Source
- Contract manufacturers and material suppliers (unnamed) — Manufacturing partners purchase rubber, foam, leather, textiles and other inputs. This disclosure describes supplier categories without naming each company or equipment vendor.Source
Business relationships & partnershipsPREMIUM
Competitors
Strengths
- Research interpretation: diversified brands and wholesale/direct distribution.Source
Risks
- Intense competition and shifting consumer preferences.Source
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
40
Weak
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
57
Fair
Financial Strength
76
Business Quality / Moat
11
Management
91
Growth Quality
28
Risk / Durability
94
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
27
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
33/100
Building Historical Record
Model Score 33/100 — estimates relative performance potential, distinct from WallStreetScore (company quality).
Probability unavailable — the model has not produced a calibrated probability yet.
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WSS View
The quick read
WSS currently sees meaningful weaknesses in the company-strength profile.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Asset quality is a weaker factor
Company-specific research
Questions worth answering for NKE
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving NKE's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •Is NKE's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •Does NKE's balance between cash and debt leave enough flexibility if business conditions weaken?
- •What future growth or profitability would be needed to justify NKE's current valuation?
Essential Investment Snapshot
Wall Street Score
40
Opportunity Score
27
Market Cap
$50.12B
P/E Ratio
16.2
EPS
$2.09
52-Week High
$74.78
52-Week Low
$31.97
Beta
1.11
Intrinsic Value
$17.77
Analyst Target
$36.00
Shares Outstanding
1.48B
Total Debt
$11.07B
Dividend Yield
4.84%
Liquidation Value / Share
$10.26
Annual Dividend
$1.64
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Strong downward momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for NKE
Detected from reported data — verify before acting.Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on NKE.
What the Bulls Say
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Research interpretation: diversified brands and wholesale/direct distribution.
- +Material partnership/catalyst: Co-developed NikeSKIMS activewear. Partnership, not a disclosed major customer.
- +Material partnership/catalyst: separate revenue unavailable.
What the Bears Say
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Apparel - Footwear & Accessories industry.
- −Intense competition and shifting consumer preferences.
Bull and bear cases summarize disclosed catalysts, growth opportunities and risks; they are not buy or sell recommendations.
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Scores
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One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
Score changes will appear once more historical records are available.
Price vs. Value
OvervaluedCurrent Price
$33.87
Intrinsic Value
$17.77
Difference
+$16.10
+90.7% vs IV
Margin of Safety
-90.7%
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