Medifast, Inc.
MED · Price history
Price at last available close
$12.26
+$0.65 (+5.60%) 1M
2026-10-29
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Company & revenue
About Medifast, Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Medifast, Inc., through its various divisions, develops and provides a range of consumable health and nutritional items tailored for weight loss, weight management, and general wellness. These products are distributed across the United States and the Asia-Pacific region. Their extensive portfolio encompasses snack bars, savory bites, cereals, drinks, substantial meal choices, oatmeal, pancakes, puddings, soft serves, shakes, smoothies, baked goods, and soups.
How they make money
Medifast operates a health and wellness business model centered on its OPTAVIA brand, which utilizes a coach-guided lifestyle system. The company generates revenue primarily through point-of-sale transactions executed over its e-commerce platform for weight loss, weight management, and healthy living products.
Products & services
The company provides a range of weight loss, weight management, and healthy living products, including meal replacements and nutritional supplements, marketed under the OPTAVIA brand.
Brands & revenue mix
The primary brand through which the company markets its health and wellness products and coach-guided system.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer types
- Individual consumers seeking weight loss and healthy living solutionsSource
Customer concentration
The company states that no single customer accounted for 10% or more of its total revenue for the fiscal year ended December 31, 2025.
Suppliers, materials & equipment
- Contract Manufacturers — The company utilizes various third-party contract manufacturers to produce its nutritional products; specific supplier names are not disclosed.Source
Sources
Financial risk observations and what to check
These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.
Quarterly revenue fell 27.6% versus the same quarter last year.
Check comparable business scope and currency, then separate volume, pricing and divestitures. One weaker quarter does not establish that the same decline will continue.
Quarterly EPS turned negative at -0.28 versus 0.22 a year earlier.
Separate recurring operating losses from noncash or one-time charges, and check cash flow rather than interpreting negative EPS as a cash-outflow amount.
Quarterly net income turned from a profit to a loss versus the same quarter last year.
Identify the causes in the interim report and distinguish operating cash use from accounting charges. Prior profitability is not a guarantee of recovery.
Total debt increased 111.3% versus the same quarter last year.
Compare the added borrowing with available cash, cash generation and maturities. A percentage increase from a small starting balance can look large without measuring the full debt burden.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
30
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
30
Poor
Financial Strength
52
Business Quality / Moat
9
Management
40
Growth Quality
0
Risk / Durability
45
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
32
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
40/100
Building Historical Record
Model Score 40/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Insider activity signal is favorable
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for MED
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving MED's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •Is MED's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •How is MED likely to use its cash advantage: reinvestment, acquisitions, debt reduction, dividends or buybacks?
- •What specifically needs to improve for MED to reach sustainable profitability?
- •What future growth or profitability would be needed to justify MED's current valuation?
Essential Investment Snapshot
Wall Street Score
30
Opportunity Score
32
Market Cap
$137.1M
P/E Ratio
-5.0
EPS
$-2.33
52-Week High
$14.15
52-Week Low
$9.22
Beta
0.73
Analyst Target
$17.00
Shares Outstanding
11.0M
Total Revenue
$316.9M
Total Debt
$27.6M
Dividend
No current dividend
Liquidation Value / Share
$17.88
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for MED
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on MED.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Coach-guided lifestyle system.
- +E-commerce distribution platform.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Personal Products & Services industry.
- −Dependence on independent coaches for product sales and client retention.
- −Reliance on third-party contract manufacturers.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
3 historical score records availablePrevious Score
30
Oct 1, 2026
Change
Unchanged
Current Score
30
Oct 5, 2026
Category Changes
MED score was unchanged.
Projected Score
Projected Score
19
Projected Change
-10.5 points
Preliminary comparable-period financial changes suggest decline of approximately 10.5 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$12.26
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $316.9M | $385.8M | $602.5M | $1.07B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $97.5M | $110.6M | $157.8M | $296.2M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $219.5M | $275.2M | $444.6M | $775.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $1.1M | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $239.0M | $289.4M | $441.7M | $649.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $236.8M | $289.4M | $441.7M | $649.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | -$3.6M | $4.9M | $16.5M | $141.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | -$17.3M | -$14.2M | $2.9M | $126.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$14.0M | -$5.6M | $3.8M | $128.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $11.6M | $13.0M | $1.7M | $29.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$25.6M | -$18.7M | $2.1M | $99.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-2.33 | $-1.70 | $0.19 | $9.10 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 11.13M | 10.98M | 10.93M | 10.88M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 11.13M | 10.98M | 10.96M | 10.92M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$76.4M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
-$0.28
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+111.3%
Cash Change
-29.3%
Margin Change
-6.4 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Weakened
- Margins contracted
- Cash position declined
- Debt increased
Potential Score Impact
Pressure indicators included revenue growth, EPS growth, cash levels, debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 27.6%. EPS declined 227.3%. Cash declined 29.3%. Total debt increased 111.3%. Net income margin declined by 6.4 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
3 historical recordsHistorical Score Chart
3 of 3 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Personal Products & ServicesRumor Mill · MED
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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