Lamar Advertising Company
LAMR · Price history
Price at last available close
$159.03
+$14.92 (+10.35%) 1M
2026-10-29
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Company & revenue
About Lamar Advertising Company
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Established in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada. Lamar furnishes advertisers with an extensive array of formats, encompassing traditional billboards, interstate logo displays, transit advertising, and airport placements. This diverse offering assists both burgeoning local businesses and established national brands in consistently engaging expansive audiences.
How they make money
Lamar Advertising Company generates revenue primarily by renting advertising space on its owned and operated outdoor advertising displays, including billboards, logo signs, and transit advertising. The company provides creative production, placement, and maintenance services for advertisers, selling inventory through both direct sales and programmatic channels across the United States and Canada.
Products & services
Outdoor advertising displays including bulletins, posters, digital billboards, interstate logo signs, and transit advertising (airport, bus, and shelter displays).
Brands & revenue mix
The primary brand under which the company operates its outdoor advertising business.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer concentration
The company does not rely on any single customer for a material portion of its total revenue, as its customer base is highly diversified across local and national advertisers.
Suppliers, materials & equipment
- Digital display manufacturers — Various third-party manufacturers that supply digital billboard components and technology.Source
Competitors
Strengths
Sources
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
29
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
51
Fair
Financial Strength
41
Business Quality / Moat
57
Management
60
Growth Quality
35
Risk / Durability
73
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
29
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
35/100
Building Historical Record
Model Score 35/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Recent buyback activity is present
- •M&A headline · Aug 28, 2026
- •M&A headline · Aug 14, 2026
- •M&A headline · Aug 13, 2026
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for LAMR
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can LAMR maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •Is LAMR's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •Is LAMR's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What future growth or profitability would be needed to justify LAMR's current valuation?
Essential Investment Snapshot
Wall Street Score
29
Opportunity Score
29
Market Cap
$16.15B
P/E Ratio
26.1
EPS
$5.49
52-Week High
$166.33
52-Week Low
$114.45
Beta
1.20
Intrinsic Value
$87.30
Analyst Target
$160.50
Shares Outstanding
101.6M
Total Revenue
$2.33B
Total Debt
$4.98B
Dividend Yield (TTM)
4.18%
Liquidation Value / Share
$9.93
Dividend / Share (TTM)
$6.65
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Building upward momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for LAMR
Detected from reported data — verify before acting.Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
M&A headline · Aug 28, 2026
Lamar's Acquisition Prowess Outshines Realty Income — This is a provider-linked headline, not an independently confirmed event. Check the article and company filings for the subject, proposed/completed status, and subsequent updates.
Seeking AlphaM&A headline · Aug 14, 2026
Lamar Acquires AdSource Outdoor Assets Through UPREIT Transaction — This is a provider-linked headline, not an independently confirmed event. Check the article and company filings for the subject, proposed/completed status, and subsequent updates.
Zacks Investment ResearchM&A headline · Aug 13, 2026
Lamar Advertising Acquires Assets of AdSource Outdoor in UPREIT Transaction — This is a provider-linked headline, not an independently confirmed event. Check the article and company filings for the subject, proposed/completed status, and subsequent updates.
GlobeNewsWireCommunity Sentiment
0 active · 0 total callsNo personal call yet on LAMR.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Extensive geographic footprint with over 360,000 displays.
- +Long-standing operational history since 1902.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the REIT - Specialty industry.
- −Economic downturns affecting advertising spending.
- −Regulatory restrictions on outdoor advertising displays.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
2 historical score records availablePrevious Score
28
Jul 24, 2026
Change
+1.2
points
Current Score
29
Oct 1, 2026
Category Changes
LAMR increased 1.2 points because Revenue improved by 2.1 points, Capital improved by 3 points, Moat improved by 4.1 points.
Positive Contributors
- + Revenue improved by 2.1 points
- + Capital improved by 3 points
- + Moat improved by 4.1 points
- + Valuation improved by 2.4 points
Projected Score
Projected Score
32
Projected Change
+2.4 points
Preliminary comparable-period financial changes suggest improvement of approximately 2.4 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
OvervaluedCurrent Price
$159.03
Model Intrinsic Value
$87.30
Difference
+$71.73
+82.2% vs IV
Margin of Safety
-82.2%
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $2.33B | $2.27B | $2.21B | $2.11B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $1.38B | $1.40B | $727.9M | $696.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $946.1M | $866.5M | $1.48B | $1.41B | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $260.5M | $354.0M | $361.1M | $344.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $295.5M | $168.4M | $947.2M | $738.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $1.03B | $1.10B | $1.00B | $974.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | $650.6M | $698.1M | $532.0M | $675.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $161.4M | $160.4M | $171.7M | $174.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | $576.5M | $614.4M | $367.5M | $506.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $11.2M | $21.3M | $4.5M | $9.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | $556.1M | $587.2M | $361.9M | $495.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $5.49 | $5.78 | $3.54 | $4.86 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 101M | 102M | 102M | 102M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 102M | 102M | 103M | 102M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$616.7M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$1.58
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+4.4%
Cash Change
+21.9%
Margin Change
-0.6 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Cash position grew
What Weakened
- Margins contracted
- Debt increased
Potential Score Impact
Positive indicators included revenue growth, EPS growth, cash levels. Pressure indicators included debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 6.5%. EPS increased 3.9%. Cash increased 21.9%. Total debt increased 4.4%. Net income margin declined by 0.6 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
30
Smart Money
30
Number of Gurus
2
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Log in to view dividend history.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
2 historical records2 historical score records available.
Historical Score Chart
2 of 2 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
REIT - SpecialtyNews
First Citizens Bank & Trust Co. Sells 4,018 Shares of Lamar Advertising Company $LAMR
The REIT Conundrum
VIRGINIA RETIREMENT SYSTEMS ET Al Purchases New Shares in Lamar Advertising Company $LAMR
Dividend Announcements: August 29 - September 4, 2026
Rumor Mill · LAMR
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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