Harley-Davidson, Inc. (HOG) Stock Score, Valuation & Financial Research
Harley-Davidson, Inc. is in the Consumer Cyclical sector and Auto - Manufacturers industry. It is reviewed using Wall Street Score's company-strength, valuation, growth and financial-health framework. The current Wall Street Score is 46/100.
Quick answer for HOG
Harley-Davidson, Inc. currently has a Wall Street Score of 46/100. The stored market price is $27.57. Its financial score is 34/100. Its valuation score is 29/100. The latest WSS change is -0.3 points. These figures are a research snapshot, not a buy or sell recommendation.
What Harley-Davidson, Inc. does
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive f
HOG financial snapshot
- Wall Street Score:
- 46/100
- Current price:
- $27.57
- Market capitalization:
- $2.90B
- Revenue:
- $4.11B
- Net income:
- $201.8M
- Free cash flow:
- $415.2M
- Cash:
- $1.90B
- Total debt:
- $2.31B
- EPS:
- 2.82
- P/E ratio:
- 9.8x
- Financial score:
- 34/100
- Valuation score:
- 29/100
- Revenue score:
- 23/100
What stands out
- Reported year-over-year revenue growth is -0.1%.
- Free cash flow is $415.2M, showing positive cash generation.
- The balance sheet shows $1.90B of cash versus $2.31B of total debt, so leverage deserves attention.
- The latest Wall Street Score change is -0.3 points: HOG decreased 0.3 points because Capital declined by 3 points, Management declined by 2.6 points.
What the numbers mean
Its current valuation score is 29/100, which Wall Street Score classifies as weak within the model's valuation framework.
The financial score is 34/100. This is a starting point for reviewing liquidity, leverage and cash-flow strength rather than a stand-alone recommendation.
A strong company and an attractive stock price are not always the same thing. Revenue, earnings, free cash flow, debt, management quality, competitive advantage and valuation should be considered together. Wall Street Score organizes these inputs into a consistent research framework so investors can identify what deserves deeper review.
Data freshness: Financial data last refreshed 2026-08-14.
How to research HOG
Start by understanding how the company makes money. Then compare revenue and earnings trends, cash generation, debt, liquidity and valuation. Review the company's latest filings and earnings reports before acting on any score or model estimate.
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Data may change as company filings and market prices update. Educational research only; not a buy or sell recommendation.