GrowGeneration Corp.
GRWG · Price history
Price at last available close
$1.49
−$0.08 (-5.10%) 1M
2026-10-28
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Company & revenue
About GrowGeneration Corp.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
GrowGeneration Corp., through its subsidiaries, operates as a developer, marketer, retailer, and distributor of products for both indoor and outdoor hydroponic and organic gardening in the United States. It operates in two segments, Cultivation and Gardening, and Storage Solutions. The company sells hydroponic and organic gardening related products, including nutrients, additives, growing media, lighting, environmental control systems, and other products for indoor and outdoor cultivation through hydroponic retail locations, commercial sales, wholesale, and an online platform at growgeneration.
How they make money
GrowGeneration operates as a specialty retailer and supplier for controlled environment agriculture, generating revenue through the sale of hydroponic equipment, organic nutrients, and gardening supplies. The company utilizes a multi-channel model consisting of physical retail locations, an e-commerce platform, and a wholesale business, alongside a specialized benching and storage solutions division.
Products & services
Hydroponic and organic gardening equipment, advanced lighting technology, nutrients, soils, and benching, racking, and storage solutions.
Brands & revenue mix
Proprietary lighting brand.
Separate brand revenue is not available in this research.Source
Proprietary monosilicic acid brand.
Separate brand revenue is not available in this research.Source
Proprietary coco pots, cubes, and medium brand.
Separate brand revenue is not available in this research.Source
Proprietary liquid and powder nutrients and additives brand.
Separate brand revenue is not available in this research.Source
Proprietary benching, racking, and storage solutions brand.
Separate brand revenue is not available in this research.Source
Proprietary brand.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer concentration
No single customer accounted for more than 10% of net revenues for the year ended December 31, 2025.
Suppliers, materials & equipment
- Unnamed manufacturers and distributors — The company sources products from numerous different manufacturers and distributors located both within and outside the U.S.Source
Strengths
Sources
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
29
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
29
Poor
Financial Strength
53
Business Quality / Moat
34
Management
0
Growth Quality
24
Risk / Durability
9
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
33
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
44/100
Building Historical Record
Model Score 44/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for GRWG
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can GRWG maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •How long can GRWG fund negative free cash flow using its current cash position before it may need more debt or new shares?
- •Does GRWG's balance between cash and debt leave enough flexibility if business conditions weaken?
- •What specifically needs to improve for GRWG to reach sustainable profitability?
- •What future growth or profitability would be needed to justify GRWG's current valuation?
Essential Investment Snapshot
Wall Street Score
29
Opportunity Score
33
Market Cap
$87.5M
P/E Ratio
-5.6
EPS
$-0.27
52-Week High
$2.40
52-Week Low
$1.00
Beta
2.56
Analyst Target
$2.50
Shares Outstanding
59.7M
Total Revenue
$166.7M
Total Debt
$26.1M
Dividend
No current dividend
Liquidation Value / Share
$1.51
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for GRWG
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on GRWG.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Largest chain of specialty retail hydroponic and organic garden centers in the U.S.
- +Portfolio of proprietary brands.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Specialty Retail industry.
- −Dependence on the plant-based medicine market.
- −Operational risks associated with retail footprint and store consolidation.
- −Negative free cash flow may increase the need for outside financing and dilution.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
4 historical score records availablePrevious Score
28
Sep 28, 2026
Change
+0.4
points
Current Score
29
Oct 1, 2026
Category Changes
GRWG increased 0.4 points because overall fundamentals improved.
Projected Score
Projected Score
27
Projected Change
-2.0 points
Preliminary comparable-period financial changes suggest decline of approximately 2.0 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$1.49
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $166.7M | $161.7M | $188.9M | $225.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $129.3M | $129.8M | $145.1M | $164.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $37.4M | $32.0M | $43.7M | $61.3M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $40.7M | $56.3M | $68.3M | $29.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $55.3M | $56.3M | $95.7M | $111.1M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | -$8.5M | -$12.6M | -$29.8M | -$29.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | -$17.9M | -$24.3M | -$52.0M | -$49.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $0.00 | $0.00 | $70K | $97K | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$16.6M | -$23.9M | -$49.4M | -$46.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $191K | $191K | $158K | $32K | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$16.8M | -$24.0M | -$49.5M | -$46.5M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-0.27 | $-0.40 | $-0.82 | $-0.76 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 59.81M | 59.67M | 60.18M | 61.18M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 59.81M | 59.67M | 60.18M | 61.18M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$43.2M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
-$0.03
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
-21.5%
Cash Change
+0.6%
Margin Change
+7.1 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
- Cash position grew
- Debt reduced
Potential Score Impact
Positive indicators included revenue growth, cash levels, debt levels, net income margin. Pressure indicators included EPS growth. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 5.5%. EPS declined 62.9%. Cash increased 0.6%. Total debt declined 21.5%. Net income margin improved by 7.1 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
4 historical recordsHistorical Score Chart
3 of 4 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
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Rumor Mill · GRWG
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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