Educational research only—not investment advice or a recommendation. Scores and estimates may use delayed, incomplete, restated, or corrected market and filing data. Independently verify information before making an investment decision.
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Diageo plc, operating through its various subsidiaries, stands as a major global player in the production, marketing, and distribution of alcoholic beverages. The company boasts an extensive product range, featuring a wide selection of spirits such as Scotch, diverse whiskies (including Canadian and American varieties), gin, vodka, rum, tequila, cachaça, brandy, raki, and liqueurs. Beyond spirits, their offerings extend to wines, convenient ready-to-drink mixtures, and a variety of beers, notably encompassing ciders and even non-alcoholic options.
Brands & revenue mix
Johnnie Walker
Flagship Scotch whisky brand.
Separate brand revenue is not available in this research.Source
Smirnoff
Global vodka brand.
Separate brand revenue is not available in this research.Source
Guinness
Iconic stout beer brand.
Separate brand revenue is not available in this research.Source
Captain Morgan
Rum brand.
Separate brand revenue is not available in this research.Source
Don Julio
Premium tequila brand.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Customer concentration
Diageo does not disclose specific customer concentration figures in its 2024 or 2025 Annual Reports, as it operates as a global leader in beverage alcohol with a broad, diversified customer base.
Business relationships & partnerships
NFL — Official partnerships with 20 different NFL teams for advertising and profiling of brands in stadiums and at league events.Source
Premier League — Guinness is the official non-alcoholic beer of the Premier League.Source
Overall investment score · Quality, value, risk and opportunity
52
Fair
PoorElite
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
55
Fair
Financial Strength
64
Business Quality / Moat
37
Management
80
Growth Quality
24
Risk / Durability
73
Cheap for a Reason · Review the Risks
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
62
Fully Valued
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
57/100
Building Historical Record
Model Score 57/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
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WSS View
The quick read
The overall Wall Street Score is mixed across its combined quality, valuation and risk inputs. Review the category scores to identify what is helping or hurting the result.
At today’s price, the WSS valuation framework currently reads as moderate rather than unusually attractive.
The model outlook is currently moderate.
What we like
•Valuation scores attractively
What to watch
•Revenue fundamentals are weak
•Asset quality is a weaker factor
Company-specific research
Questions worth answering for DEO
Research inputs 100% complete
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
•Can DEO maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
•Is DEO's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
•Is DEO's debt load manageable relative to cash generation, interest costs and upcoming maturities?
•Is DEO's valuation discount tied to a temporary concern or to a longer-term business risk?
•What does the current fundamental change risk warning mean for the reliability or interpretation of DEO's score?
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
Volatility = How violently is it moving?
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for DEO
Detected from reported data — verify before acting.
Dividend history reported
Dividend payments are recorded. Review the dates and regular/special classification below; past payments do not guarantee future dividends.
Community Sentiment
0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)
No personal call yet on DEO.
Potential upside factors
+Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
+Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
−Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Beverages - Alcoholic industry.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdown
Wall Street Score
Fair52/ 100
Weak (0–50)Fair (51–71)Strong (72+)
Debt
Fair
64
Debt Cost4.8%
Debt Reduction YoY9.0%
Debt / Equity2.04x
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Revenue
Weak
41
Revenue YoY1.0%
Revenue CAGR-1.7%
Net Margin10.2%
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Asset
Poor
33
Asset Growth YoY-5.0%
Liquidation/Share$23.23
Net Assets/MCap0.52x
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Capital
Fair
60
Earnings Yield8.6%
Buyback Yield1.6%
Debt Cost4.8%
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Management
Strong
80
ROIC13.5%
ROE37.6%
ROA8.7%
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Moat
Poor
37
EPS Growth-12.7%
FCF/Share Growth5.8%
Rev/Share Growth5.6%
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Valuation
Elite
97
Intrinsic Value$158.30
Value Reference$94.98
MOS0.5%
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Buffett
Fair
56
Revenue41
Moat37
Valuation97
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MOS
Elite
100
MOS %0.5%
Value Reference$94.98
Deep Discount Reference$63.32
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Financial
Poor
21
Interest Coverage5.3x
ROIC13.5%
FCF Yield6.7%
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Master
Weak
49
Financial21
Valuation97
Debt64
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Resilience
Weak
43
Survival Years0.6 yrs
Current Ratio1.60x
FCF Margin0.2%
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Score Changes
6 historical score records available
Previous Score
52
Sep 17, 2026
Change
+0.1
points
Current Score
52
Oct 1, 2026
Category Changes
Revenue+0.3
Debt0
Assets+0.3
Capital+1.0
Management0
Moat-0.4
Valuation0
Buffett0
DEO increased 0.1 points because overall fundamentals improved.
Projected Score
Projected Score
48
Projected Change
-4.8%
Preliminary comparable-period financial changes suggest decline of approximately 4.8 points. This is a projected estimate, not the official WallStreetScore.
Monetary values in USD. Share counts in raw units.
Income StatementBalance SheetCash Flow
AnnualQuarterlyTTM + Annual
All rows
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
Line Item
TTM
2026
2025
2024
2023
2022
2021
2020
2019
2018
2017
Revenue
$39.91B
$19.60B
$20.25B
$20.27B
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Cost of Revenue
$16.05B
$7.95B
$8.07B
$8.07B
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Gross Profit
$23.87B
$11.66B
$12.17B
$12.20B
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Research & Development
$73.5M
$0.00
$0.00
$0.00
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SG&A Expenses
$9.76B
$6.10B
$3.66B
$3.69B
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Operating Expenses
$12.99B
$6.10B
$7.84B
$6.20B
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EBITDA
$11.29B
$6.31B
$6.36B
$7.24B
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Operating Income
$10.88B
$5.56B
$4.33B
$6.00B
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Interest Expense
$1.77B
$1.05B
$1.04B
$1.28B
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Income Before Tax
$6.09B
$2.56B
$3.54B
$5.46B
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Income Tax Expense
$1.60B
$604.8M
$999.0M
$1.29B
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Net Income
$4.08B
$1.73B
$2.35B
$3.87B
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Basic EPS
$7.36
$3.12
$4.24
$6.92
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Basic Shares
556M
556M
556M
559M
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Diluted Shares
556M
558M
557M
560M
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Dividend HistoryShare
Dividend History
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Predictions & Historical PerformanceShare
Conservative Projected Values
3 Years
$———.——
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5 Years
$———.——
Premium
10 Years
$———.——
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Conservative Projection Rate
——%
Premium
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.