Creative Realities, Inc.
CREX · Price history
Price at last available close
$2.10
−$0.39 (-15.66%) 1M
2026-10-29
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Company & revenue
About Creative Realities, Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 13, 2026. A research update is not a new financial filing.
Who they are
Creative Realities, Inc. (CRI), along with its affiliated entities, operates both domestically and internationally, specializing in delivering cutting-edge digital marketing technologies and comprehensive solutions. Their services cater to a diverse clientele, encompassing various retail businesses, individual brands, large enterprises, and a wide array of organizations. The company's core offerings include advanced digital merchandising systems and integrated omni-channel platforms, all designed to foster seamless customer engagement.
How they make money
Creative Realities generates revenue by designing, developing, and deploying digital signage-based experiences for enterprise-level networks. The company provides end-to-end solutions including consulting, hardware resale, software licensing for its proprietary Content Management System (CMS) platforms, and ongoing managed services.
Products & services
Digital signage solutions, Clarity, ReflectView, and iShowroom CMS platforms, and digital sales support platforms for the transportation sector.
Brands & revenue mix
Content Management System (CMS) platform.
Separate brand revenue is not available in this research.Source
Content Management System (CMS) platform.
Separate brand revenue is not available in this research.Source
Content Management System (CMS) platform.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer concentration
Three customers accounted for more than 10% of revenue for the year ended December 31, 2024, and one customer accounted for 12% of accounts receivable as of that date.
Suppliers, materials & equipment
- Original Equipment Manufacturers — The company resells digital signage hardware sourced from various original equipment manufacturers.Source
Strengths
- Proprietary CMS platforms including Clarity, ReflectView, and iShowroomSource
Risks
- Dependence on a limited number of customers for a significant portion of revenueSource
Sources
Financial risk observations and what to check
These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.
Total debt increased 88.5% versus the same quarter last year.
Compare the added borrowing with available cash, cash generation and maturities. A percentage increase from a small starting balance can look large without measuring the full debt burden.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
20
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
22
Poor
Financial Strength
14
Business Quality / Moat
21
Management
0
Growth Quality
75
Risk / Durability
10
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
49
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
56/100
Building Historical Record
Model Score 56/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently moderate.
- •Asset quality scores strongly
- •Insider activity signal is favorable
- •Elevated debt risk
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Debt / balance-sheet profile needs attention
Company-specific research
Questions worth answering for CREX
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can CREX maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •How long can CREX fund negative free cash flow using its current cash position before it may need more debt or new shares?
- •Is CREX's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What specifically needs to improve for CREX to reach sustainable profitability?
- •What future growth or profitability would be needed to justify CREX's current valuation?
Essential Investment Snapshot
Wall Street Score
20
Opportunity Score
49
Market Cap
$28.4M
P/E Ratio
-1.2
EPS
$-2.11
52-Week High
$4.42
52-Week Low
$2.23
Beta
1.51
Analyst Target
$7.00
Shares Outstanding
10.5M
Total Revenue
$72.3M
Total Debt
$41.5M
Dividend
No current dividend
Liquidation Value / Share
$4.54
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Strong downward momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for CREX
Detected from reported data — verify before acting.Elevated debt risk
Total debt is at least one year of revenue • Interest coverage is below 2x • Free cash flow is negative
Community Sentiment
0 active · 0 total callsNo personal call yet on CREX.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Proprietary CMS platforms including Clarity, ReflectView, and iShowroom.
Potential downside factors
- −Debt risk (elevated): Total debt is at least one year of revenue.
- −Interest coverage is below 2x.
- −Free cash flow is negative.
- −Dependence on a limited number of customers for a significant portion of revenue.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
6 historical score records availablePrevious Score
20
Sep 17, 2026
Change
Unchanged
Current Score
20
Oct 1, 2026
Category Changes
CREX score was unchanged.
Projected Score
Projected Score
23
Projected Change
+3.5 points
Preliminary comparable-period financial changes suggest improvement of approximately 3.5 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$2.10
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $72.3M | $57.2M | $50.9M | $45.2M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $42.2M | $31.5M | $26.8M | $23.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $30.1M | $25.7M | $24.0M | $22.2M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $1.6M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $40.2M | $28.9M | $23.1M | $16.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $45.9M | $34.6M | $23.1M | $20.8M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| EBITDA | -$10.1M | $104K | $2.5M | $3.4M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Operating Income | -$15.8M | -$8.9M | $938K | $1.3M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $4.5M | $2.5M | $1.8M | $3.0M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$20.9M | -$7.1M | -$3.4M | -$2.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $248K | -$1.2M | $106K | $83K | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$21.2M | -$7.1M | -$3.5M | -$2.9M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-2.11 | $-0.81 | $-0.34 | $-0.35 | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 10.57M | 10.49M | 10.44M | 8.48M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 10.57M | 10.49M | 10.44M | 8.48M | ···· | ···· | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$21.5M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
-$0.41
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+88.5%
Cash Change
+1781.0%
Margin Change
-4.2 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Cash position grew
What Weakened
- Margins contracted
- Debt increased
Potential Score Impact
Positive indicators included revenue growth, EPS growth, cash levels. Pressure indicators included debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 65.0%. EPS increased 141.2%. Cash increased 1781.0%. Total debt increased 88.5%. Net income margin declined by 4.2 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
6 historical recordsHistorical Score Chart
3 of 6 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
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Creative Realities (NASDAQ:CREX) and Omnicom Group (NYSE:OMC) Critical Contrast
200,000 Shares in Creative Realities, Inc. $CREX Bought by AWM Investment Company Inc.
Creative Realities, Inc. (CREX) Q2 2026 Earnings Call Transcript
Creative Realities Reports Fiscal 2026 Second Quarter Results
Rumor Mill · CREX
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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