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Coupang, Inc.
CPNG · Price history
Price at last available close
$14.28
+$0.41 (+2.96%) 1M
2026-10-30
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Company & revenue
About Coupang, Inc.
Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products.
How they make money
Coupang operates a technology-driven commerce platform that generates revenue through direct retail sales, third-party marketplace commissions, advertising services, and subscription fees for its membership program. The company also provides restaurant delivery, video streaming, and fintech services, leveraging its end-to-end fulfillment and logistics network to connect merchants with consumers.
Products & services
E-commerce retail, restaurant delivery (Coupang Eats), video streaming (Coupang Play), fintech services (Coupang Pay), and luxury fashion marketplace (Farfetch).
Brands & revenue mix
Core e-commerce and retail brand.
Separate brand revenue is not available in this research.Source
Restaurant delivery service.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Period ended 2025-12-31Source
Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer concentration
No quantified customer-concentration disclosure is available in the current saved research.
Suppliers, materials & equipment
- Small and medium-sized enterprises (SMEs) — SMEs provide a significant portion of the products sold on the Coupang platform.Source
Risks
- Operational risks associated with logistics and fulfillment infrastructureSource
Financial risk observations and what to check
These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.
Quarterly EPS turned negative at -0.32 versus 0.02 a year earlier.
Separate recurring operating losses from noncash or one-time charges, and check cash flow rather than interpreting negative EPS as a cash-outflow amount.
Quarterly net income turned from a profit to a loss versus the same quarter last year.
Identify the causes in the interim report and distinguish operating cash use from accounting charges. Prior profitability is not a guarantee of recovery.
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
33
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
55
Fair
Financial Strength
46
Business Quality / Moat
73
Management
60
Growth Quality
43
Risk / Durability
45
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
29
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
42/100
Building Historical Record
Model Score 42/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Recent buyback activity is present
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
- •Debt / balance-sheet profile needs attention
Company-specific research
Questions worth answering for CPNG
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •Can CPNG maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
- •Is CPNG's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
- •Does CPNG's balance between cash and debt leave enough flexibility if business conditions weaken?
- •What specifically needs to improve for CPNG to reach sustainable profitability?
- •What future growth or profitability would be needed to justify CPNG's current valuation?
Essential Investment Snapshot
Wall Street Score
33
Opportunity Score
29
Market Cap
$25.70B
P/E Ratio
-31.9
EPS
$-0.43
52-Week High
$32.96
52-Week Low
$13.40
Beta
1.15
Analyst Target
$24.00
Shares Outstanding
1.85B
Total Revenue
$35.46B
Total Debt
$5.63B
Dividend
No current dividend
Liquidation Value / Share
$1.61
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Normal movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for CPNG
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Community Sentiment
0 active · 0 total callsNo personal call yet on CPNG.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +End-to-end fulfillment and logistics network.
- +Direct sourcing capabilities.
- +Positive free cash flow may provide capacity to invest in growth.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Specialty Retail industry.
- −Operational risks associated with logistics and fulfillment infrastructure.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
Create a free account to make a call.
Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
6 historical score records availablePrevious Score
32
Sep 17, 2026
Change
+0.1
points
Current Score
33
Oct 1, 2026
Category Changes
CPNG increased 0.1 points because overall fundamentals improved.
Projected Score
Projected Score
23
Projected Change
-9.2 points
Preliminary comparable-period financial changes suggest decline of approximately 9.2 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$14.30
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | $35.46B | $34.53B | $30.27B | $24.38B | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $25.41B | $24.39B | $21.44B | $18.19B | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $10.05B | $10.14B | $8.83B | $6.19B | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $10.68B | $9.67B | $8.39B | $5.72B | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $10.68B | $9.67B | $8.39B | $5.72B | ···· | ···· | ···· | ···· | ···· |
| EBITDA | $32.0M | $1.20B | $1.05B | $907.0M | ···· | ···· | ···· | ···· | ···· |
| Operating Income | -$628.0M | $473.0M | $436.0M | $473.0M | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $76.0M | $86.0M | $140.0M | $48.0M | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$601.0M | $597.0M | $473.0M | $584.0M | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $166.0M | $383.0M | $407.0M | -$776.0M | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$767.0M | $208.0M | $154.0M | $1.36B | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-0.43 | $0.11 | $0.09 | $0.76 | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 1.80B | 1.82B | 1.79B | 1.78B | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 1.80B | 1.85B | 1.83B | 1.80B | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$8.86B
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
-$0.32
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
+23.0%
Cash Change
-10.1%
Margin Change
-6.8 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Weakened
- Margins contracted
- Cash position declined
- Debt increased
Potential Score Impact
Positive indicators included revenue growth. Pressure indicators included EPS growth, cash levels, debt levels, net income margin. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue increased 3.9%. EPS declined 1960.5%. Cash declined 10.1%. Total debt increased 23.0%. Net income margin declined by 6.8 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
50
Smart Money
50
Number of Gurus
5
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
6 historical recordsHistorical Score Chart
3 of 6 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
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Rumor Mill · CPNG
Corporate developments & opportunities
No reviewed developments match this filter.
The reliability percentage measures the strength of the supporting evidence—not the probability that the event will occur or that the stock will rise. Rumor Mill is separate from the WSS score.
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