Educational research only—not investment advice or a recommendation. Scores and estimates may use delayed, incomplete, restated, or corrected market and filing data. Independently verify information before making an investment decision.

Betterware de Mexico, S.A.P.I. de C.V.

BWMXNYSE
Wall Street Score · overall investment53/100
$17.09USD+$0.45 (+2.70%)
Company website www.betterware.com.mx
HeadquartersGdl-Ameca-Huaxtla km-5, El Arenal, JA, 45350, MX
Financial statement currencyMXN · converted to USD at 0.055316
Consumer Cyclical · Specialty Retail
Price from Oct 30, 2026Financials updated Oct 1, 2026

BWMX · Price history

Price at last available close

$17.09

+$0.48 (+2.89%) 1M

2026-10-29

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Company & revenue

About Betterware de Mexico, S.A.P.I. de C.V.

Primary reporting period: 2025-12-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.

Who they are

Betterware de México, S.A.P. I. de C.

How they make money

Betterware operates a direct-to-consumer business model utilizing a multi-tier network of independent distributors and associates to sell products directly to households. The company generates revenue by selling home organization and beauty products to these distributors, who then manage the final delivery and collection from end consumers, leveraging a digitally connected logistics platform.

Products & services

Home organization solutions (kitchen, food preservation, bathroom, laundry, cleaning, tech, mobility, bedroom, wellness) and beauty/personal care products (fragrance, color, skin care, toiletries).

Brands & revenue mix

JAFRA

Beauty and personal care brand.

Separate brand revenue is not available in this research.Source

Betterware

Home organization and solutions brand.

Separate brand revenue is not available in this research.Source

Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.

Product / operating segments

No reconciled product or operating-segment revenue breakdown is available for the current research period. Company-wide revenue remains separate from segment disclosure.

Geographic revenue

MEXICOMXN 13.23B92.9%

Period ended 2025-12-31Source

UNITED STATESMXN 954.83M6.7%

Period ended 2025-12-31Source

ECUADORMXN 34.47M0.2%

Period ended 2025-12-31Source

GUATEMALAMXN 19.43M0.1%

Period ended 2025-12-31Source

Calculated from reported segment revenue. Check the source period and revenue basis before comparing shares. Categories can overlap and may not add to 100%.

Customer types

  • Independent DistributorsSource
  • Independent Associates/ConsultantsSource

Customer concentration

The company does not rely on any single customer for a significant portion of its revenue, as its sales are distributed across a vast network of independent distributors and associates.

Suppliers, materials & equipment

  • Certified producers in Mexico and China — The company sources its branded products from over 200 certified third-party manufacturers located in Mexico and China.Source

Strengths

  • Extensive direct-to-consumer distribution networkSource
  • Digitally connected logistics and supply chainSource

Risks

  • Dependence on independent distributors and associatesSource
  • Economic and political volatility in MexicoSource

Financial risk observations and what to check

These are saved observations about business performance, not predictions. Review the company filings alongside the interpretation below. Latest stored financial period end: 2026-06-30.

Total debt increased 42.4% versus the same quarter last year.

Compare the added borrowing with available cash, cash generation and maturities. A percentage increase from a small starting balance can look large without measuring the full debt burden.

Wall Street Score

Overall investment score · Quality, value, risk and opportunity

53

Fair

PoorElite

View category scores →

Company Quality

How good is the actual business—regardless of today’s stock price?

62

Fair

Financial Strength

56

Business Quality / Moat

61

Management

95

Growth Quality

28

Risk / Durability

73

Cheap for a Reason · Review the Risks

Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.

Opportunity

Opportunity Score · How does the current price compare with estimated value?

77

Fair

Based on current valuation, company quality, recent trends, and available market signals.

View score details →

Model Outlook

12-month model · What does the model think happens next?

70/100

Building Historical Record

Model Score 70/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.

Probability unavailable — the model has not produced a calibrated probability yet.

Click for full breakdown →

WSS View

The quick read

The overall Wall Street Score is mixed across its combined quality, valuation and risk inputs. Review the category scores to identify what is helping or hurting the result.

At today’s price, the WSS valuation framework currently reads as relatively attractive.

The model outlook is currently positive.

What we like
  • •Valuation scores attractively
  • •Insider activity signal is favorable
What to watch
  • •Revenue fundamentals are weak
  • •Asset quality is a weaker factor

Company-specific research

Questions worth answering for BWMX

Research inputs 100% complete

These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.

  • •Can BWMX maintain its current revenue growth rate and improve the amount of that revenue that turns into earnings and cash?
  • •Is BWMX's positive free cash flow repeatable, or is the current level being helped by temporary working-capital or spending changes?
  • •Is BWMX's debt load manageable relative to cash generation, interest costs and upcoming maturities?
  • •Is BWMX's valuation discount tied to a temporary concern or to a longer-term business risk?
  • •What does the current fundamental change risk warning mean for the reliability or interpretation of BWMX's score?
Business analysis: 17 days ago · Fresh

Essential Investment Snapshot

Wall Street Score

53

0–100 · Fair

Opportunity Score

77

0–100 · Strong

Market Cap

$674.8M

P/E Ratio

9.0

EPS

$1.84

52-Week High

$19.79

52-Week Low

$12.34

Beta

1.04

Intrinsic Value

$42.66

Analyst Target

$19.00

Shares Outstanding

37.2M

Total Revenue

$821.6M

Total Debt

$429.9M

Dividend

No current dividend

View dividend history

Liquidation Value / Share

$3.38

Estimated net asset value per share

Momentum & Volatility Signals

Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.

0–100 market signals
Momentum
66/ 100
+27 pts / 5d

Building upward momentum

5D +6.9% · 20D +4.2% · RSI 58 · Price vs 20D avg +4.7%
Volatility
26/ 100
+18 pts / 5d

Low movement

20D realized vol 32.4% · 60D 32.5% · Acceleration 1.00x
Momentum = Where is it going?

A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.

Volatility = How violently is it moving?

A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.

Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.

Community Sentiment

0 active · 0 total calls
0% Bullish (0) 0% Bearish (0)

No personal call yet on BWMX.

Potential upside factors

  • +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
  • +Extensive direct-to-consumer distribution network.
  • +Digitally connected logistics and supply chain.
  • +Positive free cash flow may provide capacity to invest in growth.

Potential downside factors

  • −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Specialty Retail industry.
  • −Dependence on independent distributors and associates.
  • −Economic and political volatility in Mexico.

These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.

Create a free account to make a call.

Scores

Click any score for full breakdown
Wall Street Score
Fair53/ 100
Weak (0–50)Fair (51–71)Strong (72+)

Fair

53

Tap for breakdown →

Fair

50

Debt Cost12.1%
Debt Reduction YoY13.6%
Debt / Equity3.31x

Tap for breakdown →

Poor

36

Revenue YoY4.3%
Revenue CAGR4.6%
Net Margin8.5%

Tap for breakdown →

Poor

35

Asset Growth YoY-8.0%
Liquidation/Share$3.38
Net Assets/MCap0.64x

Tap for breakdown →

Poor

34

Earnings Yield11.2%
Buyback Yield0.1%
Debt Cost12.1%

Tap for breakdown →

Elite

95

ROIC16.6%
ROE55.3%
ROA8.5%

Tap for breakdown →

Fair

61

EPS Growth25.3%
FCF/Share Growth10.9%
Rev/Share Growth11.7%

Tap for breakdown →

Elite

100

Intrinsic Value$42.66
Value Reference$25.59
MOS61.0%

Tap for breakdown →

Fair

58

Revenue36
Moat61
Valuation100

Tap for breakdown →

Elite

100

MOS %61.0%
Value Reference$25.59
Deep Discount Reference$17.06

Tap for breakdown →

Poor

28

Interest Coverage4.2x
ROIC16.6%
FCF Yield14.6%

Tap for breakdown →

Fair

50

Financial28
Valuation100
Debt50

Tap for breakdown →

Poor

39

Survival Years0.2 yrs
Current Ratio0.92x
FCF Margin11.5%

Tap for breakdown →

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Score Changes

5 historical score records available

Previous Score

58

Sep 9, 2026

Change

-4.2

points

Current Score

53

Oct 1, 2026

Category Changes

Revenue-3.7
Debt0
Assets-3.1
Capital-3.0
Management0
Moat-8.8
Valuation0
Buffett-2.5

BWMX decreased 4.2 points because Revenue declined by 3.7 points, Asset declined by 3.1 points, Capital declined by 3 points.

Negative Contributors

  • − Revenue declined by 3.7 points
  • − Asset declined by 3.1 points
  • − Capital declined by 3 points
  • − Moat declined by 8.8 points
  • − Buffett declined by 2.5 points

Projected Score

Projected Score

54

Projected Change

+0.4 points

Preliminary comparable-period financial changes suggest improvement of approximately 0.4 points. This is a projected estimate, not the official WallStreetScore.

Price vs. Value

Undervalued

Current Price

$17.09

Model Intrinsic Value

$42.66

Difference

−$25.57

-59.9% vs IV

Margin of Safety

59.9%

UndervaluedFair ValueOvervalued
Value Reference: $25.59
Deep Discount Reference: $17.06

Financial Charts

Revenue

201720182019202020212022202320242025$0$200M$400M$600M$800M

Additional Metrics

Operating Cash Flow

201720182019202020212022202320242025$0$35M$70M$105M$140M

Total Debt

201720182019202020212022202320242025$0$90M$180M$270M$360M

Total Assets

201720182019202020212022202320242025$0$200M$400M$600M$800M

Net Margin %

No data
Monetary values in USD. Share counts in raw units.

Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.

Line ItemTTM202520242023202220212020201920182017
Revenue$821.6M$787.9M$780.0M$719.6M························
Cost of Revenue$278.1M$263.5M$250.0M$204.7M························
Gross Profit$543.4M$524.4M$530.0M$514.9M························
Research & Development$0.00$0.00$0.00$0.00························
SG&A Expenses$389.8M$381.0M$378.7M$385.1M························
Operating Expenses$408.4M$399.5M$436.7M$385.1M························
EBITDA$157.3M$146.7M$122.4M$145.3M························
Operating Income$135.1M$124.9M$93.3M$129.8M························
Interest Expense$26.1M$29.9M$35.4M$45.4M························
Income Before Tax$110.1M$95.2M$65.3M$79.2M························
Income Tax Expense$40.5M$36.6M$26.0M$21.3M························
Net Income$69.6M$58.7M$39.4M$58.1M························
Basic EPS$1.84$1.58$1.05$1.56························
Basic Shares39.46M37.24M37.32M37.24M························
Diluted Shares39.46M37.24M37.32M37.32M························
Upgrade to Premium for up to 10 annual periods, where available.
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Earnings Summary

Estimated earnings date:A future estimated earnings date is not currently available.
Jun 30, 2026Q2FY2026

Revenue

$230.2M

Estimate unavailable.

Revenue Beat/Miss

Not available (no estimate stored)

EPS

$0.55

Estimate unavailable.

EPS Beat/Miss

Not available (no estimate stored)

Debt Change

+42.4%

Cash Change

+33.0%

Margin Change

+0.3 pp

Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.

Financial Changes Since Prior Period

What Improved

  • Margins expanded
  • Cash position grew

What Weakened

  • Debt increased

Potential Score Impact

Positive indicators included revenue growth, EPS growth, cash levels, net income margin. Pressure indicators included debt levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.

Stored Earnings Analysis

Revenue increased 16.8%. EPS increased 14.0%. Cash increased 33.0%. Total debt increased 42.4%. Net income margin improved by 0.3 percentage points.

Earnings-Call Transcript

Earnings-call transcript analysis is not currently available.

These results may influence future scores when the next evaluation is completed.

Upgrade to Premium to unlock all earnings history.View plans
Earnings data: 121 days ago · Stale

Insider Activity

Guru / Smart Money

Guru Score

Smart Money

Number of Gurus

Total Guru Value

Avg Portfolio Weight

Largest Holder

Largest Holder %

New Positions

Increased Positions

Reduced Positions

Exited Positions

Net Guru Sentiment

Loading data...

Short Interest

Government disclosed trading activity is available on the Smart Money directory. Filings may be delayed and may not represent complete current holdings.

Dividend History

Dividend data is not available yet. Missing data does not mean this company pays no dividend.

Conservative Projected Values

3 Years

$———.——

Premium

5 Years

$———.——

Premium

10 Years

$———.——

Premium

Conservative Projection Rate

——%

Premium

Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.

Conservative Projected Values

Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.

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Historical Outperformance Record

Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.

Start 7-Day Free Trial

Historical Trends

5 historical records
Jul 23, 26Aug 12, 26Sep 2, 26Sep 9, 26Oct 1, 260255075100

Historical Score Chart

3 of 5 records shown
3 historical score records are shown. Start your seven-day free trial to unlock 2 more records and the complete score history.Start Free Trial

Wall Street Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Debt Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Revenue Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Asset Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Capital Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Management Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Moat Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Valuation Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Buffett Score

Sep 2, 26Sep 9, 26Oct 1, 260255075100

Intrinsic Value

Sep 2, 26Sep 9, 26Oct 1, 26$42.40$43.20$44.00$44.80$45.60

Value Reference

Sep 2, 26Sep 9, 26Oct 1, 26$25.50$26.00$26.50$27.00$27.50

Margin of Safety %

Sep 2, 26Sep 9, 26Oct 1, 260.6%0.6%0.6%0.7%0.7%

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News

Rumor Mill · BWMX

Corporate developments & opportunities

Explore market →

No reviewed developments match this filter.

Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.

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