Booking Holdings Inc. (BKNG) Stock Score, Valuation & Financial Research

Booking Holdings Inc. is in the Consumer Cyclical sector and Travel Services industry. It is reviewed using Wall Street Score's company-strength, valuation, growth and financial-health framework. The current Wall Street Score is 50/100.

Quick answer for BKNG

Booking Holdings Inc. currently has a Wall Street Score of 50/100. The stored market price is $173.92. Its financial score is 23/100. Its valuation score is 93/100. The latest WSS change is +0.8 points. These figures are a research snapshot, not a buy or sell recommendation.

What Booking Holdings Inc. does

Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core book

BKNG financial snapshot

Wall Street Score:
50/100
Current price:
$173.92
Market capitalization:
$134.77B
Revenue:
$28.24B
Net income:
$7.21B
Free cash flow:
$9.09B
Cash:
$17.21B
Total debt:
$20.69B
EPS:
9.06
P/E ratio:
19.2x
Financial score:
23/100
Valuation score:
93/100
Revenue score:
32/100

What stands out

  • Reported year-over-year revenue growth is +0.0%.
  • Free cash flow is $9.09B, showing positive cash generation.
  • The balance sheet shows $17.21B of cash versus $20.69B of total debt, so leverage deserves attention.
  • The latest Wall Street Score change is +0.8 points: BKNG increased 0.8 points because Capital improved by 2 points, Valuation improved by 5.9 points.

What the numbers mean

Its current valuation score is 93/100, which Wall Street Score classifies as strong within the model's valuation framework.

The financial score is 23/100. This is a starting point for reviewing liquidity, leverage and cash-flow strength rather than a stand-alone recommendation.

A strong company and an attractive stock price are not always the same thing. Revenue, earnings, free cash flow, debt, management quality, competitive advantage and valuation should be considered together. Wall Street Score organizes these inputs into a consistent research framework so investors can identify what deserves deeper review.

Data freshness: Financial data last refreshed 2026-09-09.

How to research BKNG

Start by understanding how the company makes money. Then compare revenue and earnings trends, cash generation, debt, liquidity and valuation. Review the company's latest filings and earnings reports before acting on any score or model estimate.

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Data may change as company filings and market prices update. Educational research only; not a buy or sell recommendation.