BARK, Inc.
BARK · Price history
Price at last available close
$8.30
+$0.11 (+1.34%) 1M
2026-10-28
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Company & revenue
About BARK, Inc.
Primary reporting period: 2026-03-31 · Research updated Oct 12, 2026. A research update is not a new financial filing.
Who they are
BARK, Inc., a dog-centric company, provides products, services, and content for dogs. The company operates in two segments, Direct to Consumer and Commerce. It provides subscription products, including monthly themed boxes of toys and treats to a dog’s home, as well as kibble, treats, chews, toothpastes, sprinkles, broths, bites, hip and joint support products, skin and coat support products, beds, leashes, apparel, and other accessories and products under the BarkBox, Super Chewer, and BARK Bright names.
How they make money
BARK operates through Direct-to-Consumer (DTC) and Commerce segments, generating revenue primarily from subscription-based sales of themed dog toys and treats (BarkBox and Super Chewer) and through retail and e-commerce partnerships. The company utilizes proprietary customer data and machine learning to drive cross-selling and Add-to-Box (ATB) sales, tailoring product recommendations based on individual dog profiles.
Products & services
The company offers themed subscription boxes for dogs (BarkBox and Super Chewer), BARK-branded treats and chews, and specialized services such as BARK Air, an air travel experience for dogs.
Brands & revenue mix
Themed subscription box for dogs.
Separate brand revenue is not available in this research.Source
Themed subscription box for heavy chewers.
Separate brand revenue is not available in this research.Source
Revenue share is not unit sales or a best-seller ranking. Parent brands and included sub-brands can overlap; do not add overlapping rows.
Product / operating segments
Geographic revenue
No reconciled geographic revenue breakdown was confirmed for the current research period.
Customer concentration
In fiscal 2026, revenue from the sale of BARK products through retail and e-commerce partners totaled $70 million, representing 17.7% of total revenue.
Suppliers, materials & equipment
- Contract Manufacturers — The company relies on various third-party contract manufacturers to produce its toys, treats, and chews; specific supplier names are not disclosed.Source
Strengths
Risks
- Ongoing uncertainty regarding tariffs affecting retail partnersSource
Wall Street Score
Overall investment score · Quality, value, risk and opportunity
24
Poor
View category scores →
Company Quality
How good is the actual business—regardless of today’s stock price?
24
Poor
Financial Strength
61
Business Quality / Moat
13
Management
0
Growth Quality
7
Risk / Durability
19
Uses financial strength, moat, management, growth quality and durability. It excludes share price, P/E, market cap, intrinsic value and margin of safety.
Opportunity
Opportunity Score · How does the current price compare with estimated value?
27
Avoid
Based on current valuation, company quality, recent trends, and available market signals.
View score details →
Model Outlook
12-month model · What does the model think happens next?
37/100
Building Historical Record
Model Score 37/100 — estimates relative performance potential, distinct from the overall Wall Street Score and the separate Company Quality score.
Probability unavailable — the model has not produced a calibrated probability yet.
Click for full breakdown →
WSS View
The quick read
The overall Wall Street Score is low across its combined quality, valuation and risk inputs. This can reflect an expensive share price, business weaknesses, or both; check Company Quality and the category breakdown before drawing a conclusion.
At today’s price, the WSS valuation framework currently reads as less attractive based on the available valuation and market data.
The model outlook is currently cautious.
- •Balance-sheet / debt profile scores strongly
- •Recent buyback activity is present
- •Debt service risk
- •Valuation is a weaker part of the current profile
- •Revenue fundamentals are weak
Company-specific research
Questions worth answering for BARK
These questions are generated from this company's current financial and score data so the page adds context instead of treating the headline score as a stand-alone conclusion.
- •What is driving BARK's revenue decline, and does the latest company filing suggest the weakness is temporary or structural?
- •How long can BARK fund negative free cash flow using its current cash position before it may need more debt or new shares?
- •Is BARK's debt load manageable relative to cash generation, interest costs and upcoming maturities?
- •What specifically needs to improve for BARK to reach sustainable profitability?
- •What future growth or profitability would be needed to justify BARK's current valuation?
Essential Investment Snapshot
Wall Street Score
24
Opportunity Score
27
Market Cap
$75.0M
P/E Ratio
-2.3
EPS
$-3.61
52-Week High
$20.80
52-Week Low
$8.01
Beta
1.98
Analyst Target
$15.50
Shares Outstanding
8.6M
Total Revenue
$370.8M
Total Debt
$36.2M
Dividend
No current dividend
Liquidation Value / Share
$8.84
Momentum & Volatility Signals
Two different market-behavior signals. Momentum measures direction and trend strength. Volatility measures how large and unstable the price moves are, regardless of direction.
Neutral / mixed momentum
Low movement
A high momentum score means price has been trending upward with confirming short- and medium-term strength. A low score means downward or weakening momentum.
A high volatility score means larger, less stable price swings. It can happen while a stock is rising or falling, so high volatility is not automatically bullish or bearish.
Important: the volatility score above is based on realized price volatility. Implied volatility (IV) comes from options prices and represents the market's expected future movement. Wall Street Score will keep IV separate and will only display it when a verified options-chain feed is available.
Notices for BARK
Detected from reported data — verify before acting.Historical repurchase activity
Reported cash flows or share-count measures indicate past repurchase activity. This does not verify an active buyback authorization or future purchases.
Debt service risk
Interest coverage is low (~-21.6x). Earnings may be strained to cover interest expense.
Community Sentiment
0 active · 0 total callsNo personal call yet on BARK.
Potential upside factors
- +Growth opportunities may come from revenue expansion, margin improvement, new products, market-share gains, and stronger cash flow.
- +Proprietary customer data and machine learning capabilities.
- +Strong customer engagement through the 'Happy Team'.
Potential downside factors
- −Key risks may include competition, margin pressure, debt levels, valuation risk, and changes in demand within the Specialty Retail industry.
- −Ongoing uncertainty regarding tariffs affecting retail partners.
- −Negative free cash flow may increase the need for outside financing and dilution.
These research factors come from saved company research and financial data, not community votes. They are starting points to verify against filings, not buy or sell recommendations.
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Scores
Click any score for full breakdownWas this stock page easy to understand?
One click helps us improve the research experience. This is not tied to an investment decision.
Score Changes
5 historical score records availablePrevious Score
24
Sep 9, 2026
Change
Unchanged
Current Score
24
Oct 1, 2026
Category Changes
BARK score was unchanged.
Projected Score
Projected Score
20
Projected Change
-4.5 points
Preliminary comparable-period financial changes suggest decline of approximately 4.5 points. This is a projected estimate, not the official WallStreetScore.
Price vs. Value
Valuation unavailableCurrent Price
$8.30
Model Intrinsic Value
—
Difference
—
Margin of Safety
—
Intrinsic value is not currently available for this stock, so valuation can't be calculated.
Financial Charts
Revenue
Additional Metrics
Operating Cash Flow
Total Debt
Total Assets
Net Margin %
Free includes 3 annual periods plus available TTM; Premium includes up to 10 annual periods. History depends on available company filings. Swipe the table horizontally to see older periods. A dash means unavailable, not zero.
| Line Item | TTM | 2026 | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | $370.8M | $394.8M | $484.2M | $490.2M | ···· | ···· | ···· | ···· | ···· |
| Cost of Revenue | $135.7M | $153.0M | $182.2M | $188.0M | ···· | ···· | ···· | ···· | ···· |
| Gross Profit | $235.1M | $241.9M | $302.0M | $302.2M | ···· | ···· | ···· | ···· | ···· |
| Research & Development | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· |
| SG&A Expenses | $266.9M | $282.1M | $337.1M | $347.7M | ···· | ···· | ···· | ···· | ···· |
| Operating Expenses | $266.9M | $282.1M | $337.1M | $347.7M | ···· | ···· | ···· | ···· | ···· |
| EBITDA | -$21.7M | -$28.1M | -$18.9M | -$20.1M | ···· | ···· | ···· | ···· | ···· |
| Operating Income | -$31.8M | -$40.2M | -$35.1M | -$45.5M | ···· | ···· | ···· | ···· | ···· |
| Interest Expense | $1.1M | $1.9M | $2.8M | $4.4M | ···· | ···· | ···· | ···· | ···· |
| Income Before Tax | -$31.2M | -$39.0M | -$32.9M | -$37.0M | ···· | ···· | ···· | ···· | ···· |
| Income Tax Expense | $0.00 | $0.00 | $0.00 | $0.00 | ···· | ···· | ···· | ···· | ···· |
| Net Income | -$31.2M | -$39.0M | -$32.9M | -$37.0M | ···· | ···· | ···· | ···· | ···· |
| Basic EPS | $-3.61 | $-4.52 | $-3.80 | $-4.20 | ···· | ···· | ···· | ···· | ···· |
| Basic Shares | 8.78M | 8.62M | 8.76M | 8.86M | ···· | ···· | ···· | ···· | ···· |
| Diluted Shares | 8.78M | 8.62M | 8.76M | 8.86M | ···· | ···· | ···· | ···· | ···· |
Earnings Summary
Revenue
$78.8M
Estimate unavailable.
Revenue Beat/Miss
Not available (no estimate stored)
EPS
$0.08
Estimate unavailable.
EPS Beat/Miss
Not available (no estimate stored)
Debt Change
-56.8%
Cash Change
-81.0%
Margin Change
+7.8 pp
Debt and cash show percentage changes versus the comparison period; margin shows the change in percentage points (pp). These are company-wide changes, not per-share amounts.
Financial Changes Since Prior Period
What Improved
- Margins expanded
- Debt reduced
What Weakened
- Cash position declined
Potential Score Impact
Positive indicators included debt levels, net income margin. Pressure indicators included revenue growth, EPS growth, cash levels. These factors may support or pressure the Revenue, Management, Financial, and Debt categories; this summary does not claim that the stored scores changed.
Stored Earnings Analysis
Revenue declined 23.4%. EPS declined 109.6%. Cash declined 81.0%. Total debt declined 56.8%. Net income margin improved by 7.8 percentage points.
Earnings-Call Transcript
Earnings-call transcript analysis is not currently available.
These results may influence future scores when the next evaluation is completed.
Insider Activity
Guru / Smart Money
Guru Score
Smart Money
Number of Gurus
Total Guru Value
Avg Portfolio Weight
Largest Holder
Largest Holder %
New Positions
Increased Positions
Reduced Positions
Exited Positions
Net Guru Sentiment
Short Interest
Dividend History
Dividend data is not available yet. Missing data does not mean this company pays no dividend.
Conservative Projected Values
3 Years
$———.——
5 Years
$———.——
10 Years
$———.——
Conservative Projection Rate
——%
Conservative Projected Values — price projections derived from actual 10-year adjusted historical returns, conservatively adjusted and capped at 8% annually. These are distinct from the Outperformance Model Score and WallStreetScore.
Conservative Projected Values
Premium unlocks the 3-year, 5-year, and 10-year conservative projected values with full calculation breakdowns based on actual historical returns.
Start 7-Day Free TrialHistorical Outperformance Record
Premium includes stored forecasts and any available evaluated results. Completed results, win rates and calibrated probabilities are shown only when supported records exist; access does not create historical outcomes.
Start 7-Day Free TrialHistorical Trends
5 historical recordsHistorical Score Chart
3 of 5 records shownWall Street Score
Debt Score
Revenue Score
Asset Score
Capital Score
Management Score
Moat Score
Valuation Score
Buffett Score
Intrinsic Value
Value Reference
Margin of Safety %
Related Companies
Specialty RetailNews
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BARK and Liquid Death Launch Limited-Edition Collection for Dogs and Their Humans
BARK and Liquid Death Launch Limited-Edition Collection for Dogs and Their Humans
Rumor Mill · BARK
Corporate developments & opportunities
No reviewed developments match this filter.
Evidence credibility is not a forecast of stock performance. Rumor Mill is separate from the WSS score.
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